You already know about all those Google affiliations. If you don’t, you can read about Google & Us. But before you choose a consultant, you’ll want to understand what makes them tick, and the most important question of all ….
…. how we are different from other consultants?
In addition to all that smart stuff and Google stuff, we stand for something special: customer service and integrity.
- We’re genuinely passionate about our specialties, and it shows in our results
- We promise that we’ll be there for you when you have problems
- We’ll work with you on the weekend if you need us to
- We turn down work if we think someone else can give you the same value for less money,
- We are brutally honest about how much our services can help you and what your expectations should be, even if it means we lose the sale.
Our Team
Our owner and CEO, Robbin Steif, is an analyst herself. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Web Analytics Association. Robbin is a frequent speaker on the topics of web analytics and website conversion. You should read her letter before you decide to work with us.
Alex Moore is our Analytics Department Lead. For over 15 years he has built websites from the ground up, placing web analytics and data at the root of decisions about user-experience and digital marketing strategy. Alex has spent eight years in the agency world and in client-facing roles, working on search engine marketing, development, web analytics and custom reporting. An avid independent backpacker, Alex also has his Masters in Religious Dialogue from Trinity College Dublin in Ireland, where he discovered that most sectarian conflict can be settled over a pint of plain.
Dorcas Alexander is a Senior Web Analyst working with Google Analytics. Her path to LunaMetrics included stints in ad agency creative, math, computer science, language technology research, and corporate training. She loves to learn and teach what she’s learned. One of the top-rated tournament Scrabble players in Pennsylvania, Dorcas has an insatiable drive to compete and win. “Impossible” is not in her vocabulary.
Jim Gianoglio is our Manager of Insight: Social & Mobile. He works with implementation, analysis and training of Google Analytics, with a focus on defining and measuring the social and mobile spaces. Before succumbing to the siren song of analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he runs marathons, photographs weddings and has done voiceovers for TV commercials.
Sayf Sharif is a Web Analyst working with Google Analytics and specializing in Usability and Conversion. With a strong background in development, design, and user experience, he has helped hundreds of businesses and organizations, small and large with their websites since 1997. He has focused on understanding and gaining insights from their web analytics data and making data driven, best practice based, user centric improvements. Sayf is a graduate of the University of Pittsburgh, and studied Archaeology in graduate school at the University of Wisconsin, focusing on human tool use.
Andrew Garberson is the SEO Department Coordinator at LunaMetrics. His inbound marketing and public relations background includes management experience in entrepreneurial, nonprofit and agency environments. Andrew spends much of his free time as a pro bono communications consultant for international grassroots organizations in the nonprofit sector. He has master’s degrees in business administration and mass communications.
Reid Bandremer is a Search Analyst. He brings strong analytical abilities, a penchant for strategy, and a robust business background highlighted by an MBA at Robert Morris and experience in eCommerce marketing. Contrary to popular theory, Reid is not homeless – he just likes staying at the office late because he is passionate about increasing organic search traffic to client’s sites.
Travis Loncar – a Search Analyst here at LunaMetrics – employs a background in applied mathematics and creative writing, as well as a passion for everything web, in his efforts to increase the search engine visibility of clients’ websites. His interests include entrepreneurship, hockey, and web design/development.
Alyssa DiLoreto is the Manager of Paid Search. Her background includes years of Paid Search account management for Fortune 500 companies in the retail, entertainment and health insurance industries. Her passion for digital marketing, numbers and writing made the Paid Search world a perfect fit. Prior to working in Paid Search Alyssa spent some time learning the ropes of SEO and Social Media. Outside of work, she likes to cook, check out new restaurants in Pittsburgh and volunteer with organizations such as Big Brothers Big Sisters, Special Olympics and Get Involved! As a Pitt alum, Alyssa also enjoys visiting campus as a guest lecturer for professional writing courses.
Stephen Kapusta is a Paid Search Associate who is drawn to search engine marketing on account of his interest in consumer behavior and propensity for all things digital. His infatuation with paid search thrives on unlocking the mystery behind search intent, then using that knowledge in conjunction with his background in promotional writing and landing page optimization to complete advertising goals. Fun facts: Stephen is an avid fisherman, a disc golf enthusiast, and a craftsman.
Sarah Peduzzi is a Paid Search Associate. Her background includes SEO, direct response web and landing page design, email marketing and public relations. She graduated with a degree in English Writing from the University of Pittsburgh and has always been interested in publishing, especially genres like science fiction and fantasy. Her creativity, coupled with an affinity for numbers and the psychology behind search, led to a natural fit in Paid Search. When she’s not obsessively reading industry blogs, she is either reading a new book or trying to write one.
Eric Buhman is our Senior Sales Manager. After beginning his career as a technical consultant with Accenture in New York City, Eric’s path continued through the digital marketing and ad tech industry, leading sales engineering efforts for an Inc. 500 startup (Spongecell), and driving business development efforts for an enterprise ecommerce and performance marketing technology corporation (Digital River). Eric’s journey includes a stop in Alaska, having served a 6 month term with AmeriCorps. Originally from Pittsburgh, Eric graduated from Carnegie Mellon University with a degree in Information Systems, a concentration in Information Design, and experience in Human Computer Interaction (HCI).
Jonathan Weber is our Data Evangelist, focusing on cutting-edge technologies and bringing the value of data to our customers. He spreads the principles of analytics through our training seminars all over the East coast. Before he caught the analytics bug, he worked in information architecture. He holds a Master’s degree from the University of Pittsburgh School of Information Sciences. Jonathan’s breadth of knowledge – from statistics to analysis to library science – is somewhat overwhelming.
Dan Wilkerson is the Marketing Manager at LunaMetrics, with a background in Advertising and PR. Since producing his first commercial at 18, Dan has wanted to get involved with brands. Dan loves solving problems creatively, effectively, and measurably, and has had experience with a wide variety of businesses ranging from tech start-ups to household charities.
Terri Mathews is our Office Manager. She comes to LunaMetrics with over 7 years of executive assistance and office management experience. Her “can do” attitude has allowed her to work in all departments from Finance to Human Resources to IT. Terri’s passion for event planning and organization drives her commitment to produce an efficient and creative work environment where employees thrive.
How can you learn more about us?
Read what customers are saying about us
Read this unusual letter from the company owner
Check out Our List of Customers
See Our Pricing and How Long Projects Take
Need more information about us? Contact us, call us at 412-381-5500 or email us
