LunaMetrics was started by the CEO, Robbin Steif. She’s not a designer – she’s an analytic marketer. Every time she helped a friend with their website, she asked for their analytics. “Can you just send me your web statistics?” Robbin would ask, and often encountered a blank stare. “Where would I get them?” the website owner would ask, or would respond, “We don’t have any.” Another favorite was, “I don’t know who is in charge of that.” Since web analytics are the new frontier, it quickly became clear that this was a place to make a difference. LunaMetrics has since helped dozens of companies use their web analytics to increase their web conversion rate and to more effectively market online.

In a former life, Robbin was CFO for MAYA Design, a high-tech firm that specializes in usability for complex technical issues, including websites. She has also owned and sold a national e-tailer, Send Me No Flowers, which sells gifts by direct mail and e-commerce/e-marketing. Her career began in IBM’s Direct Response division.

Robbin is a graduate of Harvard College and the Harvard Business School. She is a PA Best 50 Women in Business winner, on the Board of Directors in charge of the marketing committee for the Web Analytics Association, and is a frequent speaker on the topic of conversion rate and web analytics.

Advisory Panel

Kenn Moritz Vice President, Stonewood Capital

In addition to his general mergers and acquisition activity at Stonewood, Kenn helps management teams identify product line extensions, acquisition candidates and other strategic growth strategies. Prior to joining Stonewood, Kenn was the owner and operator of an e-tailing company with more than 100 employees. He has had significant experience in implementation of e-commerce strategies. Before becoming an e-tailer, Kenn practiced law with firms in New York City and Pittsburgh. He is a graduate of Carnegie Mellon University’s business school, the University of Pittsburgh School of Law, and the University of Pennsylvania.

Michael Shamos Professor Carnegie Mellon University

Mike is the Distinguished Career Professor in the School of Computer Science at Carnegie Mellon University. He serves as Co-Director of the Institute for eCommerce, teaching courses in eCommerce technology, electronic payment systems and eCommerce law and regulation. He holds seven university degrees in physics, computer science, technology of management and law. Mike has been an intellectual property attorney since 1981 and has been an expert witness in recent Internet cases involving the Motion Picture Association of America and the Digital Millennium Copyright Act. He is Editor-in-Chief of the Journal of Privacy Technology, an all-digital publication of the Center for Privacy Technology at Carnegie Mellon.