LunaMetrics Blog | Google Analytics, AdWords & SEO

Marketing Channel Attribution with Markov Models in R

June 30, 2016


Data empowers us to better understand our users and their behaviors, while methods provide us with the means for analysis. These methods, ranging anywhere from simplistic (i.e. frequency) to complex (i.e. clustering), allow us to choose what we want to understand from the data. A popular way to understand our users and their behaviors in […]

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Why Did My Sessions Go Down in Google Analytics?

June 29, 2016


Perhaps the most common question that an analyst receives is “Why did my sessions go down last month?” The question of why sessions increased is not asked with nearly the same frequency, or urgency, but it is equally important. A significant change in sessions, formerly known as visits, usually means that a significant event happened […]

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How to Fire an Optimizely Experiment on a User’s First Page

June 27, 2016


Ah the ubiquitous interruption CTA. Even grandma, the same person who willingly (or maybe unknowingly) clicks on those “promoted post” links, hates them. But the truth is they’re effective. We recently ran a popup test on our blog with the goal of improving the number of blog subscriptions. The test was 240% more effective at […]

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What’s Missing in the Google Analytics BigQuery Export Schema?

June 23, 2016


Google Analytics (via reports or the API) typically deals with aggregated data, where metrics are already summed and averaged for you, and you can easily request a tabular report of (say) Sessions by Date. On the other hand, the Google Analytics BigQuery Export Schema contains a wealth of raw data. While the raw data opens […]

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How Does Google Analytics Collect Information?

June 22, 2016


It uses the tracking code, of course! But there’s more to it than that. The latest version of Google Analytics (GA) – Universal Analytics – utilizes what is known as the Measurement Protocol to request, compile, and send the information to GA. The Tracking Code The first step is adding tracking code to your page. This post […]

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How to Boost Your Video Rankings on YouTube and Google Search

June 20, 2016


YouTube is the second largest search engine on the internet and is owned by the world’s largest search engine: Google. Videos posted to this massive social network appear on social media feeds, are embedded into web pages and even serve in Google search results. The social network even provides its own comprehensive Analytics dashboard to […]

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I’ve Just Installed Google Analytics: Now What?

June 16, 2016


Google Analytics works great out-of-the-box for most users. Copy/paste the code onto your site (or set up through Google Tag Manager) and you begin receiving information about who your users are, how they’re arriving on your site and what pages they’re visiting. Just the initial implementation gives you valuable reports that you can use to […]

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Extending Google Analytics with Programmatic Data Import

June 15, 2016


There are lots of external data sources with juicy information you might like to see modeled in Google Analytics. Maybe you’ve got cost data from non-Google ad networks you’d like to see accounted for in your reports. Maybe you have data from a CRM that you want to use to enhance your Google Analytics reporting. For these and many other cases, Data Import is your huckleberry.

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Google Analytics Enhanced Ecommerce: The Order of Implementation

June 13, 2016


Enhanced Ecommerce for Google Analytics (Universal) can offer a goldmine of valuable information about your users’ purchases and shopping behavior. With some of its more advanced features, Enhanced Ecommerce can even provide insight into the performance of your product lists and internal promotions. In short, it’s great and everybody should be using it! There’s no […]

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Using Google Analytics Measurement Protocol with Webhooks

June 9, 2016


Like most LunaMetricians and analysts in general, I’m a huge fan of automation. Working on account administration and implementing web tracking should be as efficient as possible so that more time can be spent on the valuable analyses that come after. Google provides API solutions for the majority of implementation, managing accounts and reporting (check out the new […]

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