LunaMetrics Blog | Google Analytics, AdWords & SEO

Visualize Any Data With Free Google Data Studio

July 25, 2016


As Google Analytics has evolved over the years, new features have been introduced to help visualize the immense amount of data collected about websites’ users, their behavior on a website, and how they found the website. Custom reports and dashboards have made it easy to add simple chart elements with tables of data to help […]

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How Google Picks from Your 2,939,781 AdWords Keywords

July 21, 2016


Have you ever wondered how Google AdWords chooses from all of the similar keywords in your account? When multiple keywords in your Google AdWords account are eligible to serve in an auction, the AdWords system must decide which keyword/ad/landing page combination will be served. If you don’t take control of your account that usually means the […]

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4 Ways to Get Unsampled Google Analytics Data in Tableau

July 20, 2016


The Problem Tableau makes it simple to connect directly to Google Analytics through both their native Google Analytics connector and Google Sheets Web Connector. In fact, if you are dealing with a non-Premium web property that typically does not experience sampling, I recommend testing and using these two methods: How to Connect Tableau and Google […]

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9 Ways to Ensure Ad Tags Work in Google Tag Manager

July 18, 2016


While it may seem that Google Tag Manager (GTM) is solely an enhancement layer for Google Analytics (GA)… It does so much more than just poppin’ tags. Chief among them is the ability for media departments, clients and consultants (like LunaMetrics) to implement tracking snippets on the site in a quick and easy way without […]

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Report Multiple Categories with Custom Metrics in Google Analytics

July 14, 2016


In an earlier blog post I covered how to report multiple categories with a custom dimension in Google Analytics – you string together all of your categories in a single value, and then separate them using GA dashboards, Google sheets, or Excel. You should stick with the custom dimension solution if you have more than […]

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AdWords Segments: What Are They & How Can I Use Them?

July 11, 2016


Segments are a feature in Google AdWords, almost hidden under the main navigation, alongside some other interesting buttons. While this button doesn’t seem particularly outstanding, looks can be deceiving. It holds a wealth of information about your campaigns that can help you make more informed decisions. What Are Segments? Segments allow advertisers to dig deeper […]

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The Google Analytics Syllabus: How to Learn for Free

July 7, 2016


Whether you need to learn Google Analytics for your job or for your personal website, no worries, you don’t have to go back to school just yet. There are many ways to learn Google Analytics from the comfort of your home. Just follow this syllabus. General Information This “course” is an introduction to the big […]

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Search Console Reports in Google Analytics

July 6, 2016


Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]

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Highlights from ICML 2016

July 5, 2016


I just got back from the International Conference on Machine Learning (ICML) in New York City. For five days, machine learning researchers and practitioners presented and discussed the latest trends and cutting edge algorithms in the field. I was really excited to use my yearly professional development opportunity to attend this conference. At LunaMetrics, we […]

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Marketing Channel Attribution with Markov Models in R

June 30, 2016


Data empowers us to better understand our users and their behaviors, while methods provide us with the means for analysis. These methods, ranging anywhere from simplistic (i.e. frequency) to complex (i.e. clustering), allow us to choose what we want to understand from the data. A popular way to understand our users and their behaviors in […]

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