LunaMetrics Blog | Google Analytics, AdWords & SEO

Free Data Studio Template for Your Google Analytics Data

August 25, 2016

Data Studio Report

If you haven’t tried Data Studio with your Google Analytics data yet, get ready to be blown away! We love Data Studio, the new tool from Google that allows you to visualize data from different sources and easily share interactive reports with your colleagues. With 5 free reports for everyone*, it’s easy to start playing […]

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Tealium or Google Tag Manager? Weighing Your Options

August 24, 2016

comparing-gtm-tealium

Choosing the right tag management system for your organization can make or break the analytics at your company. Before making that decision, make sure you understand what is important to your company and how each tool will handle your needs. Is Google Analytics your main priority, or do you have a wide variety of tools […]

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3 Key AdWords Metrics You CAN’T* Track in Google Analytics

August 22, 2016

AdWords Metrics Not Available In GA

Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]

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User ID in Google Analytics and Ethics

August 18, 2016

user-id-in-ga-and-ethics

With the release of the latest version of Google Analytics, Universal Analytics, a new feature was rolled out that allows websites to track the same user as they move across different devices and browsers. This feature has great implications for data accuracy – being able to more accurately track users provides companies with better data […]

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Subset Your Google Analytics Data with R

August 17, 2016

subset-ga-data-with-r

R is a relatively easy language to use when performing statistical and graphical analyses on data. However, after choosing your dataset, you may still need to subset it. Luckily, R’s built-in functionality can be especially helpful in getting the sections of data you need. Since Becky gave us a great introduction to querying Google Analytics […]

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Guide to AdWords Conversion Tracking Options

August 15, 2016

guide-to-aw-conversion-tracking

As a digital marketer, I get a little giddy when I hear the word “conversions.” Everybody wants ‘em. Not only that, but they want more of them. Unfortunately, this post isn’t going to tell you how to get more conversions. We’ve written extensively about conversion rate optimization before, and will continue to do so. Instead, […]

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Two Steps To Correctly Tracking Subdomains in Google Analytics

August 11, 2016

subdomain-tracking

Subdomains are a common fact of life on the web, and that means they’re a common fact of life in web analytics. Unfortunately, Google Analytics has a few hoops to jump through in order to track sessions across subdomains on the same domain. More unfortunately, the Google Analytics documentation is unclear on what hoops you […]

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Google Apps Script: An Unsung Hero

August 10, 2016

google-app-scripts

Google Apps Script is a service provided by Google that allows small bits of JavaScript that can interact with other Google Services and other services that provide a web-based API. The Apps Script can be triggered based on web requests, Google Forms, Google Sheets, Google Docs, or, most interestingly, a timer. The time-based triggers are […]

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Optimizing AdWords Landing Pages for Conversions: A Step-By-Step Guide

August 8, 2016

adwords-landing-pages-optimizing

Landing page experience is a major factor in how well your ads perform and how often visitors complete your goals, but it is often one of the last elements in Quality Score that gets an update when people aren’t converting. We all do it. We look at the ad copy and the keywords first because they’re the easiest […]

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Beginner’s Guide to Triggers in Google Tag Manager

August 4, 2016

beginners-guide-to-triggers-in-gtm

Google Tag Manager makes it extremely simple to track different user interactions. The user interactions can be observed via Google Tag Manager and tracked in Google Analytics by sending something called a “Google Analytics Event.” Google Analytics Events can be defined and configured in Tag Manager by having a combination of a tag, triggers, and […]

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