What’s Premium About Google Analytics Custom Funnels

February 10, 2016


As web analysts and marketers know, analyzing and understanding user behavior is so much more than reporting on overall users and pageviews. There are tools in the Google Analytics interface to help understand behavior like the Navigation Summary and Entrance Paths, but both are limited in terms of the scope of steps and stages. Even […]

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Choosing the Best Sitelinks for Your Campaign

February 8, 2016


Adding sitelinks to your campaign is a no brainer. As Michael wrote in his ad extensions blog post, Google has reported that sitelinks alone can boost your click-through rate by 30%. That’s huge! It’s no wonder that sitelinks are so popular. The purpose of this blog post is to give you immediate, relevant ideas on […]

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2016 Free SEO Training for Pittsburgh Students & Nonprofits

February 4, 2016


It’s back! We’re happy to announce that on the weekend of March 19-20, 2016, LunaMetrics will be hosting its third free search engine optimization (SEO) workshop for local college students and recent graduates of all backgrounds, partnering with Pittsburgh nonprofits. What Is It? If you’re a current student or recent graduate, or a representative of a local […]

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Differences Between AdWords Conversion Tags & Google Analytics Goals Import

February 3, 2016


What is the difference between using Google AdWords Conversion Tags and importing Google Analytics goals? If you have found yourself asking this question, congratulations, you have moved into expert-level data analysis territory! This is a not-so-commonly asked question that can have a considerable impact on your interpretation of paid search data and your resulting campaign […]

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Integrating Google Analytics and Salesforce – A 30,000 ft View

February 1, 2016


Salesforce is one of the most popular CRMs available today. Many teams use Salesforce heavily for reporting and analysis. The ability to model the data in Salesforce to fit any organization’s needs is particularly powerful. Many of our clients and Google Analytics training attendees use Salesforce and want to merge data it contains with their […]

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Notes on Filtering Spam and Bots from Google Analytics

January 28, 2016


A couple of months ago we wrote an April Fool’s Day post about eliminating bots and spam from Google Analytics. Given the particular climate of the Google Analytics industry, the collective anger over bots and spam, and the craziness of some of the solutions offered, we expected it to get a few chuckles and the […]

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Tips for Getting A Job in the Digital Analytics Industry

January 27, 2016


It’s hard to hire people for the Analytics Department at LunaMetrics. Our “dream candidate” simply doesn’t exist. We’re looking for so many hard and soft skills, invariably everyone lacks something. I sometimes say that the Venn Diagram for a great digital analytics candidate is so dense it looks more like a Spirograph. So, we’re realistic […]

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SX – The Initiative Missing from Your 2016 SEO Plan

January 25, 2016


It’s that time of year. We’ve just budgeted, strategized, and been in a dozen meetings to establish strategy & KPIs for the new calendar year. Here’s how some past Search strategies may have looked: 1999 – Buy links, win internet. 2005 – Stop buying links, start trying to trick Google with link wheels. Try that new […]

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Content Groupings vs. Custom Dimensions

January 21, 2016


What are the differences between Content Groupings and Custom Dimensions in Google Analytics? When should you use one over the other? Those are questions I hear every single time I teach about Content Groupings in our Google Analytics trainings. So I decided to create this convenient guide to answer them. Let’s start off with some […]

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A Better Way to Connect Tableau and GA

January 18, 2016


Good news! Your data viz designs are now free from the limitations of Tableau’s native Google Analytics connector. Tableau’s new Web Data Connector will grab your data from Google Sheets, where you can take advantage of the Add-On for Google Analytics. Why Is It Better? Within your Google Sheet, you can build a single data […]

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