Upcoming LunaMetrics Seminars
Denver, Feb 9-13 Washington DC, Feb 23-27 San Francisco, Mar 2-6 Chicago, Mar 9-13

AdWords Training: Are Online or Offline Courses Better?

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Let’s start by clarifying that neither option is better than the other. It’s all about which is better for you and your learning style. I am simply here to help you make that decision by outlining the advantages of each.

Admittedly, I will confess my personal preference early and often so you know where I stand, as both an AdWords trainer and attendee, but you may disagree. For some, note-taking in a bath robe trumps face-to-face Q&A. I totally understand that, especially if you have one of those plush terry cloth robes that feels like being hugged by a cloud on a sunny day.

Both online AdWords training and offline courses have clear advantages. Let’s discover which ones are best for you. Read More…

Visualizing Organic Rankings With Google Maps Engine

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Google Maps Engine is a great way to visualize spreadsheet data. If you have an idea and can link it to some location data, the engine will map it.

Recently Google has been retooling this product to cater more toward small businesses. Companies like Pure Fix Cycles are using Google Maps Engine to visualize distribution locations and which helps their customer service direct customers to the store nearest them with the products they’re seeking,

I’ve used it to overlay organic search rankings over top of the service areas my client deems most valuable. What I ended up with is a color coded map which shows where rankings do not match geographical market value.

This implementation accomplished three things. First, it allowed me to see where my client operates, something that can be hard to visualize when you’re not from their area. Second, it gave me direction as to where we should be focusing our efforts, allowing me to budget our time for the coming months. Third, the additional Google Analytics data included in the map allows for interactive analysis of problem areas.

Here is the setup. Read More…

Outgrowing Your Goals in Google Analytics

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Old Goals

In the beginning, you launched your business’s website complete with Google Analytics (GA) tracking code. You wanted to do everything right, so you followed best practices and spontaneously created a few goals in GA.

A soccer player celebrating a goalAt the time, life was simple and you were thrilled if someone viewed a product detail page on your site. So thrilled in fact that you called it a GOALLLL!

Times were different then, and so was your website. Let’s jump ahead 5 years. Now you’re getting 5 or 10 times more traffic per month, hypothetically. Your goals in GA, however, haven’t changed since day one.

Are you still measuring the success of your website effectively? Read More…

Making Google Tag Manager Work Together with On-Page Tracking

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Transitioning to Google Tag Manager, but still have a lot of hard-coded tracking on your website? Many of our clients find themselves in this very situation.

Or you may have the opposite problem, where you’ve been tracking pageviews through code on your site, and now you want to add PDF tracking through GTM.

With the robust and customizable applications of GTM, it is clear why so many companies make the switch; but if your website already contains a large amount of hard-coded tracking, such as event tracking or custom dimensions/variables, recreating those new tags in GTM might take some time – leaving your website in a limbo of utilizing both GTM and on-page scripts.

This is okay, and for many, a necessary step in the process of completely transitioning to GTM. It is crucial, however, to understand the impact and functionality of GTM tracker names in order to continue to receive quality data during this period. Read More…

Google Analytics Data Import: 17 Ways to Revolutionize Your Reports

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Have you ever looked at the available dimensions and metrics in your Google Analytics reports and wished you could make up your own? You may have data about products, content, or users that isn’t part of any tracked session, which could bring new insight to your reporting and analysis of those sessions.

With Google Analytics Data Import, you can unify your online and offline data and revolutionize your reports.

Read More…

How To Fix Common Google Analytics Notifications

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Google Analytics constantly checks your data to search for common configuration problems. When it finds something wrong, a notification appears inside the UI that looks like this:

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At first, these notifications can be unsettling or feel a bit vague. Here is a quick guide to a few of the common notifications in the interface along with how to troubleshoot them.
Read More…

LunaMetrics Top 10 Blog Posts from 2014

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A new year brings new opportunities, new chances for self-improvement, and inevitably, reflection on the previous year. I’ve pulled out some of our most trafficked and most popular blog posts from the past year and listed them below.

It’s no coincidence that the categories of the posts are reflective of LunaMetrics as a company. There are entries from our main focuses on Google Analytics, Google Tag Manager, and the broad world of Search.

There are simple explanations of complicated topics, new ideas to ponder, and ways to make your life easier. As 2015 gets underway, you can expect more great content from our expert LunaMetricians. Read More…

Attribution and Google Analytics

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Log in to Google Analytics and have a look at the Acquisition reports, and you’ll find all kinds of data on how people get to your site. Ever wonder where that comes from, and how GA decides what the source, medium, or campaign values are? Wonder no more, because here we’ll de-mystify the rules.

The Source/Medium Rules

The basic dimensions that GA uses to describe where someone comes from are Medium and Source (along with Campaign, Keyword, and Ad Content where circumstances warrant). GA fills these in based on different sources of information, and there’s a specific order in which Google Analytics looks for this information: Read More…

From Brain To Blog – How to Work with Industry Experts

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The Scenario:

You’re developing web content for an industrial B2B company that has 20+ employees, most of whom are experts in their field. Their premier product is highly technical and in a niche market that is traditionally offline, as are many B2B businesses. Their site and its audience are relatively small, but growing rapidly.

Because this particular industry was so slow to migrate to a digital world, the competition isn’t incredibly high. This means that, hypothetically, keyword-targeted high-quality content rich with expert information could easily rank well.


"Writing Is Hard" Charlie Brown Comic Strip

It sounds simple, but getting a handful of industry veterans to contribute content by writing down the wealth of knowledge in their brains is no field day. The expert’s first question is typically, “What do you want to know?” It’s a valid question. If I worked in the industry for 20+ years and someone asked me to write, I’d likely respond with a similar remark.

So how does one coax information from an expert’s brain? This question becomes more challenging when you are not an expert in the industry yourself. Here are a few of my tried-and-true solutions: Read More…

What Should You Do With Old Content? Part 3 of 3

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PART ONEPART TWOPART THREE

Making the Right Choice – Part 3 of 3

In the two previous parts to this three-part series, we discussed the issues facing us as we evaluate potential outdated content, and we investigated options to handle that content. In part 3, we discuss how to pick the right right options.

Matching Option to Scenario(s)

By now, you should have answers to important questions like, “How much effort is this worth?“, “what are my SEO needs”, and “what are my UX issues”?

You can now use the table below, which shows the impact of your options for handling old content on labor costs, SEO, and UX.

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Read More…