Upcoming LunaMetrics Seminars
Boston, Apr 6-10 Los Angeles, Apr 13-16 Atlanta, Apr 27-30 Washington DC, May 11-15

What is Link Bait?


Link bait is content on your website that other sites link to because they want to, not because you ask them to.

Whether it’s an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms. Let’s take a look at the types and a few examples of link bait and discuss how proactive content marketing can help your website garner more links. Shall we?

DISCLAIMER: We’ve had this information published on our site for quite some time and it was due for an update. Although this is not a groundbreaking post, its significant impact on the success of your SEO strategy stands. Read More…

Using Google Tag Manager for Visitors Without JavaScript


Sometimes, it can be useful to track browsers that do not execute JavaScript, whether we’re tracking hits, email click throughs, or other image tags. This can help your organization gauge how many users cannot make use of JavaScript-powered features, determine if things like headless browser-based bots are frequently scraping your site, and understand more about the differences in what Google Analytics records versus what your server logs might show.

Fortunately, Google Tag Manager has some fantastic built-in features to make doing this a snap, and you may not even realize that it’s already implemented on your site! Read More…

Eliminating Dumb Ghost Referral Traffic in Google Analytics


Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as:



Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics. Read More…

Defining Audiences with Google Analytics Custom Dimensions

Defining Audiences with Google Analytics Custom Dimensions

In 2012, Sayf introduced you to 20 useful ways to use custom variables. He provided five custom variables for each of the four main website types: Content Sites, Ecommerce Sites, Lead Generation Sites, and Self Service Sites.

These are all still applicable today, even though we refer to these custom data definitions as custom dimensions and metrics in Universal Analytics instead of custom variables.

Rather than provide you with 20 more ideas for custom data – my goal is to instead inspire you to take another perspective on custom dimensions. Whether you are redesigning your website, deciding on content for a landing page, or creating advertisements for digital or traditional media, it truly pays off to know exactly who your target audiences are. Read More…

Tracking Page Prints with Google Tag Manager


Do you have pages on your site that users may try to print? For example, retail companies with brick-and-morter stores may be interested in knowing if users are printing out product details, coupons, or directions pages. Or publishers may want to know if users are printing their articles.

This can all be tracked with event tracking in Google Analytics. It requires some code (provided below) which is easy to implement in Google Tag Manager in about 10 minutes. Seriously.

Read More…

3 AdWords Ad Extensions Every Account Needs (And 4 Business-Specific Extensions Too!)


We now know that Google includes use of Ad Extensions when calculating your Quality Score at auction. Ad Extensions make your ad more likely to be clicked on, and expected clickthrough rate is one of the factors of Ad Rank (which informs Quality Score). Still with me?

In short: Ad Extensions help your ads perform better & can raise your Quality Score, so use them!

Because Ad Extensions are served algorithmically, you should use more than one and let Google choose which ones will show. You shouldn’t worry about overlap as they each serve a unique purpose, which we’ll discuss below. Read More…

Measuring Sitelinks Performance in AdWords & Google Analytics


The most common questions about AdWords sitelinks are what, why and how. At this point, the what and why are fairly common knowledge. Here is a 10-second refresher since it’s already been a long day and those neurons are no longer firing like they once were.

What are sitelinks? These ad extensions are links (and sometimes additional copy) below the traditional ad that help users navigate to a more specific destination.  You can see “About PPC Seminars” and “More Locations” in the ad above.

Why are sitelinks valuable? We have a million* reasons to use sitelinks. To name a few: more visible ads, improved CTR, higher Quality Score, and better user experience with fewer clicks. This Google resource has a few more.

*By million, I mean 8-10. But it feels like a million.

The more interesting conversation stems from sitelink performance and how to measure their effectiveness. Read More…

2015 Design Predictions TL;DR


Each year it seems every website comes out with their own list of design trends they expect to see in the coming year. 75% of the articles contain the same bullet points, then the author throws in several opinions that will hopefully spark someone’s need to share the article.

Most articles tend to be checklist articles of elements that designers will be adding to websites this year. Where is the objective strategy articles or honest trends?

Instead, I wanted to distill this trend-mash and use those bullet list items to support some actual trends in 2015. After reading listicles by Designmondo, The Next Web, Hubspot, Site Point, and Creative Bloq I came to the conclusion that the only “trend” is to remove the flash (both technically and figuratively) and focus on the message. Read More…

Site Search in Google Analytics – With or Without Query Parameters


Google Analytics comes with a lot of features “out-of-the-box”, but one of the reports that you will need to configure is the site search report. If you haven’t used this feature yet and you have a search box on your site, keep reading!

The site search reports provide data on what type of content people are looking for on your site. Having site search data is like reading the minds of a subset of your audience. You can easily see what they’re looking for, the words and terminology they are using and how quickly they found what they were looking for (or if they did at all).

For most websites, you can set up the site search reports entirely within Google Analytics, without needing to modify anything on your website. Read More…

5 Reasons Your Clients Need The Google Analytics App


Google Analytics Logo for Mobile AppAfter 5 long happy years with my iPhone 4, I finally upgraded to an iPhone 6 last month. Getting my old phone to send a text message was hard enough, so I didn’t even bother to download the Google Analytics (GA) app when it was released in 2014.

Well, it’s a new year with a new device and I’ve finally downloaded the mind-blowing GA app.

The mobile app has only had 1.3 million lifetime downloads at the time of writing, despite the fact that there are over 10 million websites using Google Analytics. To put that into perspective, Candy Crush Saga has 97 million downloads, according to xyo.net.

I’m out to roundup all the stragglers who haven’t downloaded the free app yet, and to get their clients using it too! Read More…