Crush the Competition with Strategic AdWords Ad Copy

April 23, 2015


You’ve brainstormed messaging, followed the AdWords guidelines for promotional copy, and carefully counted your characters. Then you launch your campaigns and… crickets. How well did you strategize your ad copy? Did you do a few searches out in the wild and see what you’re up against? It’s not enough anymore to just list your company’s […]

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Leveraging Cookies with Google Tag Manager

April 20, 2015


Google Tag Manager makes it easier than ever to create solutions for session or user-level tracking issues. Storing and retrieving a cookie can be done site-wide in just minutes with the right combination of tags and variables. Before we dig into some use cases, let’s first talk about the history of the cookie.

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Methods to Strip Queries from URLS in Google Analytics

April 17, 2015


Google Analytics has a user-friendly interface that makes editing your set-up relatively simple. However, when it comes to large accounts, performing view-level settings to be duplicated across tens or even hundreds of views within the same account isn’t as easy. One example is when you want to exclude one or more URL parameters from your reports […]

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Brand Campaign Groups in AdWords Beta

April 15, 2015


Have you seen the brand campaign groups featured in your AdWords account? It’s still early but this seems like a great high-level analysis tool for any advertisers interested in building their brand. You can roll together your display targeting and video campaigns into a single campaign group for easy spend analysis. This reporting feature places […]

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Google Tag Manager Version 2 Triggers: What You Need To Know

April 14, 2015


Monday, March 30th, Google officially released a timeline for migrating Google Tag Manager Accounts from version 1 of the interface to version 2 (Or v1 and v2 for short). Version 1 users will have until June 1st to manually opt in to upgrading to the v2 interface. Starting June 1st, Accounts not yet in the […]

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Is Your PPC Agency Doing Their Job?!

April 9, 2015


Marketers frequently attend AdWords training simply to better manage the company that manages their PPC campaigns. That should not be surprising. Not only is the company paying a lot of money for the ads, they are also paying for an agency to make the most of it. When that doesn’t happen, and ad spend is […]

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Tips for Boosting Web Presence with Trade Shows

April 8, 2015


Trade shows are an oft-overlooked opportunity to enhance web presence. Great content marketing, inbound marketing, backlinks, and social media all require establishing relationships with audience members. Without people who care about your brand or content, you don’t get shares, fans, links, long-term subscribers, repeat visits, or brand ambassadors (you just don’t get much of an […]

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Eliminating Bot Traffic from Google Analytics Once and For All

April 1, 2015


If you’ve used Google Analytics, you’ve probably wanted to know: how much of our traffic actually comes from real human beings? In Google Analytics, it’s not always clear. It is reported that bot traffic now accounts for 56% of all traffic on a typical website. We would hope that most of this traffic is eliminated […]

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Test AdWords Call-Only Ads Before Phoning It In

March 26, 2015


The AdWords team has introduced a new ad type to the mix – Call-only ads. This is a great addition for those who value a phone call even more than on-site engagement. It’s perfectly understandable to be skeptical as new features like these can be unpredictable when introduced to an account. Don’t fear though because, […]

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