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Getting Your SEO Priorities Straight with the Keyword Equation

billions and billions of web pages

There are a lot of web pages out there competing for the #1 rank for a lot of keywords. Good SEO is all about picking your battles. You have limited resources, and seemingly unlimited competition, so you need to decide where best to target your SEO efforts and then go hard.

That’s why we use a system called The Keyword Equation to determine a keyword’s value relative to another with a figure called the Keyword Value Index.

(Yes, there’s math involved. No, it won’t hurt you.)

Keyword Value simplified equation

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Webmaster Tools Site Versions: It Just Works.

Google recently announced that they added more precise data in webmaster tools. The announcement highlighted the ability to track secure (https) versions of a site and also cast a light on a webmaster’s ability to track subdomains and subdirectories.

In their documentation Google provided examples of the types of URLs you can add.

• http://example.com/
• https://example.com/
• ftp://ftp.example.com/
• http://bar.example.com/
• http://foo.bar.example.com/
• http://www.example.com/foo/
• http://www.example.com/foo/bar/
• http://foo.bar.example.com/catalog/dresses/

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Target Conversion Funnel in Paid Search Strategy

conversion-funnelPPC account managers should consider the conversion funnel while modeling an account’s structure.  Well-thought-out campaign organization and intelligent keyword selection will help build a quality user experience and improve performance. Think hard about the content your visitors are looking for and deliver it at the right time by building an account focused around these concepts.
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Is Negative SEO Public Enemy #1?

The world of Search Marketing thrives on buzzwords. If it’s not Article Writing then it’s Content Marketing. That’s how this industry perpetuates. Perhaps no buzzword has been bandied about as much lately as Negative SEO. Is it the real Public Enemy? I put on my professional SEO hat (and my amateur hip-hop historian Kangol) to find out. Could a competitor use Negative SEO tactics to hit your site as hard as beats from DJ Terminator X?

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Creative Tag Manager – Ads, Promotions, and Visitor Messaging

Google Tag Manager AdLet’s get creative with Google Tag Manager! Google Tag Manager has changed the way we implement Google Analytics here at LunaMetrics, making it easier to track pageviews, events, you name it. It’s excellent for adding marketing tags for Adwords or conversion tracking for any service you need. But many people gloss over the fact that GTM can deliver really any code that you want to your site. This includes HTML, CSS, and Javascript!

So let’s think outside of the Analytics box and talk about using GTM to add content to your site, specifically:

  • breaking news strips
  • fly-in promotion
  • expandable in-line messages

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Share Your Goals in Google Analytics

First there was the honorable GoalCopy plugin for Firefox, which ruled the kingdom for many (internet) years. This tool gave you the magical ability to copy goals from one profile (remember when that’s what they were called?) to another with ease. And the peasants rejoiced.

But then came v5 of Google Analytics, and with this new design the failings of the old king. GoalCopy was dethroned by it’s Chrome extension cousin,  GA Copy and Paste. It was visusally appealing and worked in the new interface. And the peasants rejoiced.

GA Copy and Paste met with its untimely demise when Google Analytics rolled out changes to the Admin, including Goals configuration. The Kingdom fell into chaos, with no ability to copy goals from one View to another. Until now.

Now we have learned of a noble warrior with a true bloodline, claiming the throne. This new leader calls itself by no name, it just sits there ready to copy your goals at a moments notice, either one at a time or in bulk.

You don’t have to download it. It isn’t browser specific. It’s a new feature in Google Analytics.

You can now share your goals. Read More…

8 Reasons to Start Using Google Tag Manager Now

With Universal Analytics out of beta (finally), many of us will begin making the transition from traditional Google Analytics. But not everyone realizes that this is also a great opportunity to implement Google Tag Manager while making the upgrade.  Implementing GTM is a straight-forward process and the capabilities are endless. In case you (or someone you know) need some convincing, or if you have just been delaying, this article quickly summarizes 8 reasons why you should be using Google Tag Manager now.

 

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Universal Analytics Out of Beta and Into Our Hearts

multi-devices

We write about Universal Analytics all the time in this blog. In fact we’ve been talking about it since October 2012, which seems like an eternity ago. That’s when Google Analytics first announced that it existed. Now, close to a year and a half later, that twinkle in the eyes of several dashingly handsome Google Analytics engineers, has become a full, non-beta, reality. April 2nd, waiting to be sure to be clear of the horrendous world that is announcing things on April 1st, Google announced that Universal Analytics was officially, truly, no holds barred, out of beta.

So what?

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Google AdWords Call Extensions – How, Why and When

It’s no secret that we love Ad Extensions at LunaMetrics. Ad Extensions are the best way to enhance paid results on Google.com and provide searchers with the opportunity to dive further into your site, or, directly contact your business. Advertisers have a myriad of Ad Extension options and today, I’m going to make a strong case for you to test one of the most popular features, Call Extensions.

blog post 1

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Hands Free Google Analytics – “OK GA”

What do you do if you need to use Google Analytics, but you have a broken hand (or two)?

broken hands
This is the problem we were faced with last year, as two of our analysts were involved in separate bicycle accidents. Using a mouse and keyboard to navigate the reports in Google Analytics proved difficult, if not impossible, with hunks of plaster covering our hands and fingers. Read More…