What is Link Bait?

March 26, 2015

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Link bait is content on your website that other sites link to because they want to, not because you ask them to. Whether it’s an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms. Let’s take a look at the types and a few examples of link […]

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Using Google Tag Manager for Visitors Without JavaScript

March 23, 2015

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Sometimes, it can be useful to track browsers that do not execute JavaScript, whether we’re tracking hits, email click throughs, or other image tags. This can help your organization gauge how many users cannot make use of JavaScript-powered features, determine if things like headless browser-based bots are frequently scraping your site, and understand more about […]

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Eliminating Dumb Ghost Referral Traffic in Google Analytics

March 19, 2015

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Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: http://viget.com/advance/removing-referral-spam-from-google-analytics http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/ Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics.

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Defining Audiences with Google Analytics Custom Dimensions

March 17, 2015

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In 2012, Sayf introduced you to 20 useful ways to use custom variables. He provided five custom variables for each of the four main website types: Content Sites, Ecommerce Sites, Lead Generation Sites, and Self Service Sites. These are all still applicable today, even though we refer to these custom data definitions as custom dimensions […]

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Tracking Page Prints with Google Tag Manager

March 12, 2015

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Do you have pages on your site that users may try to print? For example, retail companies with brick-and-morter stores may be interested in knowing if users are printing out product details, coupons, or directions pages. Or publishers may want to know if users are printing their articles. This can all be tracked with event tracking in Google Analytics. […]

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Measuring Sitelinks Performance in AdWords & Google Analytics

March 4, 2015

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The most common questions about AdWords sitelinks are what, why and how. At this point, the what and why are fairly common knowledge. Here is a 10-second refresher since it’s already been a long day and those neurons are no longer firing like they once were. What are sitelinks? These ad extensions are links (and […]

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2015 Design Predictions TL;DR

March 2, 2015

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Each year it seems every website comes out with their own list of design trends they expect to see in the coming year. 75% of the articles contain the same bullet points, then the author throws in several opinions that will hopefully spark someone’s need to share the article. Most articles tend to be checklist […]

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5 Reasons Your Clients Need The Google Analytics App

February 19, 2015

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After 5 long happy years with my iPhone 4, I finally upgraded to an iPhone 6 last month. Getting my old phone to send a text message was hard enough, so I didn’t even bother to download the Google Analytics (GA) app when it was released in 2014. Well, it’s a new year with a […]

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4 Key Mobile AdWords Strategies for 2015

February 17, 2015

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It seems that marketers ignored mobile users for the longest time but are finally rethinking this strategy. Today’s devices are no less than tiny laptops offering incredible specs, brilliant displays and pretty awesome features. Plus, data about mobile users tells us they research, they look for local stores, and they buy on their devices. How […]

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Extending the Functionality of Google Tag Manager Variables

February 12, 2015

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When you create a Custom JavaScript Variable, Google Tag Manager forces you to use an interesting pattern: function() { return … // return something } In your Variable, you can add whatever JavaScript you wish, but you must return something. Typically this is a string or number, or sometimes an array or object. However, Custom […]

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