This week’s topic is SEO. In this episode we answer:
- What are the best tools for SEO?
- How do you deal with and segment (not provided) data?
- What to do with canonical hostnames (www.example.com vs. example.com)?
- If I have multiple domains, but one is doing really well in organic search, should I make the others subdomains of the successful domain?
LunaTV is a weekly segment where LunaMetrics team members answer your questions from across the web. Got a question you want answered? Tweet at us at @LunaMetrics with #lunaTV and we’ll answer your question!
A lot of people struggle when it comes to coming up with good content ideas for their blog posts. Obviously they all can’t be winners, but everyone feels the pressure to come up with something worthwhile, meaningful, and engaging. At the end of the day, that’s what blogging is all about, right? I, too, have been in the hot seat with a mind running on empty, and I’ve developed a few easy tricks to help me come up with good content.
1. Google Insights for Search
If I need a blog topic and I’m looking for inspiration, one of my favorite places to check out is Google’s Insights for Search tool. Remember that post about The Avengers as social media, or the one I wrote about Instagram mistakes to for brand to avoid in the wake of Instagram’s $1 billion buy-up? Yep, both were directly inspired by the then-trending searches on Google Insights for search. Right now, Maurice Sendak and Time Magazine are trending, along with a mess of Mother’s Day related searches. If I wasn’t already writing about post inspiration, I’d probably see if there was an appropriate ‘Where the Wild Things Are’ or ‘Mother’s Day and Social Media’. Personally I try and exercise good taste when looking for topics – it would be inappropriate to try a to tie-in a natural disaster or national tragedy to social media. If you’re still not seeing something that you like, or you’re working on a more localized blog, try adjusting the settings for longer and shorter time periods and for more specific areas.
This post was originally published on the Trada blog, and has been updated to reflect recent changes to Google AdWords.
If you work in Paid Search, you know that the term “Remarketing” (often referred to as “Retargeting”) is all the rage right now. What often happens when buzz-words take wind, however, is misuse by marketers. Advertisers are often so anxious to take advantage of these new tools or offerings that they don’t truly polish off the effort, and therefore get results that are less than desired. This has become commonplace with remarketing – advertisers see, advertisers implement, and advertisers love; but they forget that they should set limitations to their remarketing efforts. Don’t abuse Remarketing! Here are 4 Rules (and a few how-to’s) to follow when implementing remarketing in your AdWords campaigns.
Until recently, most analysts were giving all the credit for a conversion to the last interaction – because we had no other way to do it. In the picture below, Organic Search would get all the credit for the conversion, yet the visitor used Paid Search to find our site:
Now, with Google Analytics Premium, we have the ability to credit different and/or multiple interactions for conversions. In the example above, paid search could get all the credit with a First Interaction model, or split the credit with the last medium (organic), and there are other models to choose from. But, if you don’t have Google Analytics Premium, how do you even approach this problem?
A lot of users have commented on an older post of ours detailing how to use the then-newly updated Facebook app for iPhone. To be specific, we’ve gotten about 40-50 comments (80 including our responses) asking for help with things like feature locations, how to delete posts, and a variety of other questions. However, the most frequently asked question, by far and away, dealt with posting content to Facebook pages in the iPhone app. If your posts on your page show up on your personal profile or vice versa, you’re in the right place. This post aims to detail a few quick ways to troubleshoot common problems with managing your Facebook page from the iPhone app, Android app, or Facebook’s mobile site. Unfortunately, when it comes to mobile Facebook hasn’t been as on the ball as they could be (hence the $1 billion dollar acquisition to play catch-up), and both their mobile site and mobile apps can be very buggy. Here are a few steps you can take try to fix any issues you might run into.
Blogs can be an SEO goldmine, but it can be a major challenge to write enough quality material to attract and retain enough quality visitors to generate positive return on the time invested. Which is why opening your doors to allow writers not employed at your organization to contribute to the blog is such an attractive concept. The idea of getting quality content without doing the work of creating it yourself is super intriguing, no?
Gone are the days where we measured social engagement as an aspect of a visitor.
Since I think sometime last week.
The social reports were under “Audience”. “Such and such a user” is socially engaged. We’d see whether socially engaged people were more likely to purchase something or complete a goal. Of course we had to add extra code to get that to happen with any other social sharing than Google+.
But how useful was that? So the person who shared your product on Twitter had a higher conversion rate? Is that really a shock?
Of course there was other information that was related to social media that wasn’t located there in the audience section. Referrals from social sources for instance. Looking at how often a page was shared, and then how often visitors to that page from similar social sources converted, was a far more complicated report to divine.
Well now it’s all about traffic. It’s about what that social sharing is DOING for you. Those socially engaged people… What are they sharing, and what pages are being shared, and the people who come in from social media.. What are they up to?
It’s about the social traffic coming into your site, and how those different sources, actions, and hubs affect your conversion. It’s about putting it all in once place so you can best take advantage of it.
This week, Google made the announcement that it would be making “changes” to the campaign level ad rotation settings, an announcement that was far from well-received. We’re all familiar with the three campaign ad rotation options: Optimize for Clicks, Optimize for Conversions, and Rotate Evenly. The “Rotate Evenly” option, my personal favorite, ensured ads within that campaign/each ad group rotated evenly rather than showing one ad the majority of the time. In addition to added control over account management, a huge benefit of the “Rotate Evenly” setting is streamlined ad copy testing, which many advertisers do on an ongoing basis in order to determine the most effective control ads, promotional ads, etc.
What’s the Change?
Google made the announcement that in the coming weeks, the Rotate Evenly setting will only rotate ads evenly for 30 days after a new ad is implemented or after an existing ad is edited; despite this being a campaign-level setting, the even rotation will be tracked at the ad group level, meaning each ad group can be at different stages in the 30 day rotation. One thing that’s extremely important to note is that the campaign’s ad rotation setting will continue to say “Rotate Evenly,” even if the 30 day rotation period has ended.
This weeks topic is Google Analytics. In this episode, we answer:
-What’s causing my page title to be (not set) in Google analytics? – @MarkGinsberg, Twitter
-Is it better to have a dedicated mobile site for an eCommerce business or to redesign the site to work across multiple browsers and devices? – David C., LinkedIn Answers
-Why can’t I add another new site in Google Analytics? – Quora
-Where can I find good resources to prepare for the Google Analytics exam? – Quora
LunaTV is a weekly segment where LunaMetrics team members answer your questions from across the web. Got a question you want answered? Tweet at us at @LunaMetrics with #LunaTV and we’ll answer your question!
As many of you know, this weekend is a historic time for nerds everywhere. On May 4th, The Avengers will be released for its theatrical run in the United States, the pinnacle of the Marvel franchise and a culmination of years of features for each Avengers team member. Needless to say, we’re pretty excited; in fact, Sayf Sharif went ahead and made a pretty extensive infographic that should prep you with all the information you need to know for the event.
With that in mind, it was inevitable that we would end up waist-deep in a particularly dorky conversation comparing Avengers team members to social media networks. After an exhaustive discussion, here’s what we came up with: Read More…
If you work in Paid Search, you know that the term “
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