Where conversion meets email marketing
Just because this post is about email marketing, don’t think it’s off topic. I try hard to write only about conversion.
Before I sent out my email newsletter yesterday, I personally (i.e. not a blast) wrote all the people who might be interested in being on my list and said, “Are you interested? Here are the details. Don’t be embarrassed to say no, we are all busy people.” Of course, a few people didn’t reply, but those who answered said “Yes!” and usually thanked me for asking first.
So I sent out the newsletter (it was on the topic of scent)… and one recipient, who had heard me speak at a seminar, called me up to ask me to do a project. Send me a contract today, she said.
I learned three things. 1) It never hurts to be polite (my mother taught me that one a long time ago) 2) It never hurts to ask and 3) Remember to keep touching the customer in subtle ways. Conversion comes through lots of different channels.
Robbin Steif, CEO
LunaMetrics
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Cary that thought a step further… It never hurts to be nice, and it never hurts to be really, really nice. Let’s say you have a newsletter that helps people fix their computers or provides them with helpful tips. The conversion is easy to see when they click on the links to your website from the newsletter, and then being clicking on Google Adwords to generate revenue, or even better, buy more of your products. I’m the owner of http://www.emailmarketingprofessional.com . I totally give away my software for free, give free tech support, and free advise, and my visitors are just always glowing with compliments. Although, I never ask for money, many people donate and upgrade to the small business version.