Comments on: Writing for the Internet (again) http://www.lunametrics.com/blog/2005/12/14/writing-for-the-internet-again/ LunaMetric's blog on conversion rate and web analytics Tue, 06 Jan 2009 10:33:22 +0000 http://wordpress.org/ By: Jared M. Spool http://www.lunametrics.com/blog/2005/12/14/writing-for-the-internet-again/#comment-6 Jared M. Spool Thu, 15 Dec 2005 14:19:00 +0000 http://72.22.16.69/blog/?p=50#comment-6 Robbin, We used to have the same boring confirmation letters that everyone else has. When we switched to the conversational tone, we saw a marked improvement in how people responded. People actually reply to the letters with "Thanks Jared" as if they think it's coming straight from me.<BR/><BR/>Thanks for blogging about this. Robbin, We used to have the same boring confirmation letters that everyone else has. When we switched to the conversational tone, we saw a marked improvement in how people responded. People actually reply to the letters with “Thanks Jared” as if they think it’s coming straight from me.

Thanks for blogging about this.

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