Comments on: How Travelocity increased online customer loyalty http://www.lunametrics.com/blog/2006/01/26/how-travelocity-increased-online-customer-loyalty/ LunaMetrics Fri, 19 Mar 2010 17:13:50 +0000 http://wordpress.org/ hourly 1 By: Online Marketing Blog » Blog Archive » Interested in engagement? Test a new package for free http://www.lunametrics.com/blog/2006/01/26/how-travelocity-increased-online-customer-loyalty/comment-page-1/#comment-14 Online Marketing Blog » Blog Archive » Interested in engagement? Test a new package for free Mon, 22 Jun 2009 06:02:54 +0000 http://72.22.16.69/blog/?p=66#comment-14 [...] How Travelocity increased online customer loyalty Apologies to readers who are more interested in analytics than… [...]

[...] How Travelocity increased online customer loyalty Apologies to readers who are more interested in analytics than… [...]

]]> By: Online Marketing Blog » Blog Archive » So you think you know what your customers love? http://www.lunametrics.com/blog/2006/01/26/how-travelocity-increased-online-customer-loyalty/comment-page-1/#comment-13 Online Marketing Blog » Blog Archive » So you think you know what your customers love? Mon, 22 Jun 2009 06:01:47 +0000 http://72.22.16.69/blog/?p=66#comment-13 [...] How Travelocity increased online customer loyalty Apologies to readers who are more interested in analytics than… [...]

[...] How Travelocity increased online customer loyalty Apologies to readers who are more interested in analytics than… [...]

]]> By: So you think you know what your customers love? | rapid-DEV.net http://www.lunametrics.com/blog/2006/01/26/how-travelocity-increased-online-customer-loyalty/comment-page-1/#comment-12 So you think you know what your customers love? | rapid-DEV.net Mon, 15 Jun 2009 06:24:01 +0000 http://72.22.16.69/blog/?p=66#comment-12 [...] How Travelocity increased online customer loyalty Apologies to readers who are more interested in analytics than… [...]

[...] How Travelocity increased online customer loyalty Apologies to readers who are more interested in analytics than… [...]

]]> By: LunaMetrics Blog http://www.lunametrics.com/blog/2006/01/26/how-travelocity-increased-online-customer-loyalty/comment-page-1/#comment-10 LunaMetrics Blog Sat, 11 Feb 2006 00:29:00 +0000 http://72.22.16.69/blog/?p=66#comment-10 Hi Marshall. <BR/><BR/>I spent way too long in the direct mail industry to agree with Eric that loyalty = visits/visitor (unless, of course, you have a content website like the New York Times.) Loyalty should be measured in orders/visitor over time, i.e. lifetime value of the customer. <BR/><BR/>But I am still on Hack #40 or so in his last book, so I won't speak to his new one yet.<BR/><BR/>Robbin Steif, <BR/>LunaMetrics Hi Marshall.

I spent way too long in the direct mail industry to agree with Eric that loyalty = visits/visitor (unless, of course, you have a content website like the New York Times.) Loyalty should be measured in orders/visitor over time, i.e. lifetime value of the customer.

But I am still on Hack #40 or so in his last book, so I won’t speak to his new one yet.

Robbin Steif,
LunaMetrics

]]> By: WebMetricsGuru http://www.lunametrics.com/blog/2006/01/26/how-travelocity-increased-online-customer-loyalty/comment-page-1/#comment-11 WebMetricsGuru Fri, 10 Feb 2006 22:56:00 +0000 http://72.22.16.69/blog/?p=66#comment-11 Interesting posting about Travelocity's Customer Loyality program. <BR/><BR/>I wonder if there are specific Loyality Metrics? Eric mentioned Visit / Visitor in his new ebook (page 33). Do you have any other Metrics or KPI your using?

Interesting posting about Travelocity’s Customer Loyality program.

I wonder if there are specific Loyality Metrics? Eric mentioned Visit / Visitor in his new ebook (page 33). Do you have any other Metrics or KPI your using?

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