Comments on: How Travelocity increased online customer loyalty http://www.lunametrics.com/blog/2006/01/26/how-travelocity-increased-online-customer-loyalty/ LunaMetric's blog on conversion rate and web analytics Tue, 06 Jan 2009 09:27:29 +0000 http://wordpress.org/ By: LunaMetrics Blog http://www.lunametrics.com/blog/2006/01/26/how-travelocity-increased-online-customer-loyalty/#comment-8 LunaMetrics Blog Sat, 11 Feb 2006 00:29:00 +0000 http://72.22.16.69/blog/?p=66#comment-8 Hi Marshall. <BR/><BR/>I spent way too long in the direct mail industry to agree with Eric that loyalty = visits/visitor (unless, of course, you have a content website like the New York Times.) Loyalty should be measured in orders/visitor over time, i.e. lifetime value of the customer. <BR/><BR/>But I am still on Hack #40 or so in his last book, so I won't speak to his new one yet.<BR/><BR/>Robbin Steif, <BR/>LunaMetrics Hi Marshall.

I spent way too long in the direct mail industry to agree with Eric that loyalty = visits/visitor (unless, of course, you have a content website like the New York Times.) Loyalty should be measured in orders/visitor over time, i.e. lifetime value of the customer.

But I am still on Hack #40 or so in his last book, so I won’t speak to his new one yet.

Robbin Steif,
LunaMetrics

]]> By: WebMetricsGuru http://www.lunametrics.com/blog/2006/01/26/how-travelocity-increased-online-customer-loyalty/#comment-9 WebMetricsGuru Fri, 10 Feb 2006 22:56:00 +0000 http://72.22.16.69/blog/?p=66#comment-9 Interesting posting about Travelocity's Customer Loyality program. <BR/><BR/>I wonder if there are specific Loyality Metrics? Eric mentioned Visit / Visitor in his new ebook (page 33). Do you have any other Metrics or KPI your using? Interesting posting about Travelocity’s Customer Loyality program.

I wonder if there are specific Loyality Metrics? Eric mentioned Visit / Visitor in his new ebook (page 33). Do you have any other Metrics or KPI your using?

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