http://www.lunametrics.com/blog/2006/02/20/marketingsherpa-petco-and-amazon/ LunaMetric's blog on conversion rate and web analytics Fri, 21 Nov 2008 06:38:23 +0000 http://wordpress.org/ http://www.lunametrics.com/blog/2006/02/20/marketingsherpa-petco-and-amazon/#comment-12 anne Mon, 20 Feb 2006 22:32:00 +0000 http://72.22.16.69/blog/?p=77#comment-12 Thanks for your blog mention! As we noted in the article, PETCO has outsourced the tech that powers this initiative to a 3rd party vendor called BazaarVoice, http://bazaarvoice.com. I assume this means PETCO doesn't have to worry about being sued, and Bazaarvoice who are fairly smart guys (Sam Decker who formerly headed a lot of Dell's online marketing is one of them) have lawyers advising them. Thanks for your blog mention! As we noted in the article, PETCO has outsourced the tech that powers this initiative to a 3rd party vendor called BazaarVoice, http://bazaarvoice.com. I assume this means PETCO doesn’t have to worry about being sued, and Bazaarvoice who are fairly smart guys (Sam Decker who formerly headed a lot of Dell’s online marketing is one of them) have lawyers advising them.

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