Slate goes public with their web analytics

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I never troll the news looking for things to blog about, but this article, whereby Slate releases their web analytics and compares “our” type of web analysis to Nielsen and comScore, is a must-read for analysts. (And, it’s especially gratifying to see that they come down on the side of web analytic software and website publishers.)

Robbin
LunaMetrics

Our owner and CEO, Robbin Steif, started LunaMetrics twelve years ago. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a recent Diamond Award for business leadership. You should read her letter before you decide to work with us.

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