Comments on: Can your web buttons affect your conversion rate? http://www.lunametrics.com/blog/2006/03/27/can-your-web-buttons-affect-your-conversion-rate/ LunaMetric's blog on conversion rate and web analytics Tue, 06 Jan 2009 21:47:51 +0000 http://wordpress.org/ By: What Would Direct Response Graphic Design Be like? - Copywriters Board http://www.lunametrics.com/blog/2006/03/27/can-your-web-buttons-affect-your-conversion-rate/#comment-876 What Would Direct Response Graphic Design Be like? - Copywriters Board Sun, 14 Oct 2007 19:47:58 +0000 http://72.22.16.69/blog/?p=106#comment-876 [...] between the graphic artist and the visual merchandiser. Message-to-market match trumps pretty. Can your web buttons affect your conversion rate? Well, what do you think? Apple iPod Shuffle page how small is it? Will you be able to operate it? [...] [...] between the graphic artist and the visual merchandiser. Message-to-market match trumps pretty. Can your web buttons affect your conversion rate? Well, what do you think? Apple iPod Shuffle page how small is it? Will you be able to operate it? [...]

]]> By: Matthew Roche http://www.lunametrics.com/blog/2006/03/27/can-your-web-buttons-affect-your-conversion-rate/#comment-28 Matthew Roche Thu, 13 Apr 2006 08:24:00 +0000 http://72.22.16.69/blog/?p=106#comment-28 I have a simple rule of thumb. The button text should "finish the sentence".<BR/><BR/>For example, if I am signing up for cell service, you could say "Start my service" or "Get my phone". For shopping, "Place the order" or, frankly, "Buy now".<BR/><BR/>This is also a great way to start training yourself to think in personas. Who is the person starting the sentence? I have a simple rule of thumb. The button text should “finish the sentence”.

For example, if I am signing up for cell service, you could say “Start my service” or “Get my phone”. For shopping, “Place the order” or, frankly, “Buy now”.

This is also a great way to start training yourself to think in personas. Who is the person starting the sentence?

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