Comments on: Increase conversion rates by measuring bounce rates http://www.lunametrics.com/blog/2006/05/08/increase-conversion-rates-by-measuring-bounce-rates/ LunaMetric's blog on conversion rate and web analytics Sun, 12 Oct 2008 10:11:23 +0000 http://wordpress.org/ By: Khalid Hajsaleh http://www.lunametrics.com/blog/2006/05/08/increase-conversion-rates-by-measuring-bounce-rates/#comment-1051 Khalid Hajsaleh Mon, 24 Dec 2007 20:28:22 +0000 http://72.22.16.69/blog/?p=134#comment-1051 Robin, I think of bounce rate as the number of users who leave an entry page in less than (n) seconds where n is different from one site to another. n is how many seconds does it take for a user to meaningfully decide that your site is useful to them or not. For most websites, a user needs to spend at least 5 seconds to make that determination. If a user is spending less than that, then the traffic is meaningless. If we strictly define bounce rate is the number of users who visit one page and exit, that would completely change how we view bounce rate. Robin,

I think of bounce rate as the number of users who leave an entry page in less than (n) seconds where n is different from one site to another. n is how many seconds does it take for a user to meaningfully decide that your site is useful to them or not. For most websites, a user needs to spend at least 5 seconds to make that determination. If a user is spending less than that, then the traffic is meaningless. If we strictly define bounce rate is the number of users who visit one page and exit, that would completely change how we view bounce rate.

]]> By: SiteSpect A/B Split and Multivariate Testing http://www.lunametrics.com/blog/2006/05/08/increase-conversion-rates-by-measuring-bounce-rates/#comment-56 SiteSpect A/B Split and Multivariate Testing Wed, 10 May 2006 04:33:00 +0000 http://72.22.16.69/blog/?p=134#comment-56 Bounce rate is a good metric, particularly for landing page optimization. For targeted landing pages or microsites where conversion is low, gathering enough conversion data to make a decision takes time. In this case, bounce rate provides an early indicator of success -- basically its site-side click-thru-rate, and it lets you optimize how people move along from that first step (the landing page) into the rest of the persuasion process. Bounce rate is a good metric, particularly for landing page optimization. For targeted landing pages or microsites where conversion is low, gathering enough conversion data to make a decision takes time. In this case, bounce rate provides an early indicator of success — basically its site-side click-thru-rate, and it lets you optimize how people move along from that first step (the landing page) into the rest of the persuasion process.

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