Comments on: Computing the Value of your lead gen conversions - Pt 1 of 2 http://www.lunametrics.com/blog/2006/05/30/computing-the-value-of-your-lead-gen-conversions-pt-1-of-2/ LunaMetric's blog on conversion rate and web analytics Tue, 06 Jan 2009 01:54:13 +0000 http://wordpress.org/ By: Kealy Smith http://www.lunametrics.com/blog/2006/05/30/computing-the-value-of-your-lead-gen-conversions-pt-1-of-2/#comment-86 Kealy Smith Thu, 15 Jun 2006 12:30:00 +0000 http://72.22.16.69/blog/?p=151#comment-86 My personal opinion is that, there so many different places, what you can call with” fertile” I would like to share my discoveries on how to make money with online content while keeping interruptive ads , pop-ups, flashy ads, etc off your site. You can't do it overnight, but with enough nose, patience and dedication you can make good content pay back for itself and then some. AdSense is by far the best, most rewarding monetization resource for blogs, news sites and small, content-rich information sites For every click on Google AdSense contextual ads, the publishing sites receives credit for a small amount of money, while Google keeps an undisclosed amount of the total advertising share.<BR/>AdSense offers also the opportunity to monetize site searches while providing a powerful, lightning-fast search engine for your own site at no extra cost. By providing search-relevant ads on your site's search results pages. Google AdSense adds another great opportunity to monetize premium service and access with relevant text-based information about products and services. I have done a lot of researches for <A HREF="http://www.coursework4you.co.uk/sprtcasec106.htm" REL="nofollow"> my Google dissertation "E-Commerce and its Effect on Business"- </A> http://www.coursework4you.co.uk/sprtcasec106.htm ,but your article give me some more ideas for my next project. Thanks again My personal opinion is that, there so many different places, what you can call with” fertile” I would like to share my discoveries on how to make money with online content while keeping interruptive ads , pop-ups, flashy ads, etc off your site. You can’t do it overnight, but with enough nose, patience and dedication you can make good content pay back for itself and then some. AdSense is by far the best, most rewarding monetization resource for blogs, news sites and small, content-rich information sites For every click on Google AdSense contextual ads, the publishing sites receives credit for a small amount of money, while Google keeps an undisclosed amount of the total advertising share.
AdSense offers also the opportunity to monetize site searches while providing a powerful, lightning-fast search engine for your own site at no extra cost. By providing search-relevant ads on your site’s search results pages. Google AdSense adds another great opportunity to monetize premium service and access with relevant text-based information about products and services. I have done a lot of researches for my Google dissertation “E-Commerce and its Effect on Business”- http://www.coursework4you.co.uk/sprtcasec106.htm ,but your article give me some more ideas for my next project. Thanks again

]]> By: LunaMetrics Blog http://www.lunametrics.com/blog/2006/05/30/computing-the-value-of-your-lead-gen-conversions-pt-1-of-2/#comment-87 LunaMetrics Blog Tue, 30 May 2006 21:39:00 +0000 http://72.22.16.69/blog/?p=151#comment-87 Hi Wendy. I think I understand (operative word being *think*) -- the subscription goes on monthly for 25 months <B>but you don't know how much money they spend each month because you don't have that much history</B>. You can try to get benchmark data (hard to come by) but I think you would be smartest to extrapolate from the data you do have (so if you have five months of data, multiply by five and use that for now). You won't know if the customers spends less money in the waning months of the 25 month period, but that's why you revise the analysis every month.<BR/><BR/>Post again or send me email, steif@lunametrics, if I didn't understand your question -<BR/><BR/>Robbin Hi Wendy. I think I understand (operative word being *think*) — the subscription goes on monthly for 25 months but you don’t know how much money they spend each month because you don’t have that much history. You can try to get benchmark data (hard to come by) but I think you would be smartest to extrapolate from the data you do have (so if you have five months of data, multiply by five and use that for now). You won’t know if the customers spends less money in the waning months of the 25 month period, but that’s why you revise the analysis every month.

Post again or send me email, steif@lunametrics, if I didn’t understand your question -

Robbin

]]> By: Wendi http://www.lunametrics.com/blog/2006/05/30/computing-the-value-of-your-lead-gen-conversions-pt-1-of-2/#comment-88 Wendi Tue, 30 May 2006 14:04:00 +0000 http://72.22.16.69/blog/?p=151#comment-88 Question: What if the product your selling is a service that has a value stretched over a 25 month average (i.e. customer pays for service monthly for an avg of 25 mths), but you don't have 25 months worth of data to truly estimate your web lead generation life cycle? What are your recommendations for approaching ROI calculations for online lead generation? Question: What if the product your selling is a service that has a value stretched over a 25 month average (i.e. customer pays for service monthly for an avg of 25 mths), but you don’t have 25 months worth of data to truly estimate your web lead generation life cycle? What are your recommendations for approaching ROI calculations for online lead generation?

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