Comments on: Checkout forms: Address1 vs. Address2 http://www.lunametrics.com/blog/2006/06/06/checkout-forms-address1-vs-address2/ LunaMetric's blog on conversion rate and web analytics Tue, 06 Jan 2009 06:36:18 +0000 http://wordpress.org/ By: LunaMetrics Blog http://www.lunametrics.com/blog/2006/06/06/checkout-forms-address1-vs-address2/#comment-91 LunaMetrics Blog Wed, 07 Jun 2006 01:42:00 +0000 http://72.22.16.69/blog/?p=153#comment-91 Nah, I have enough challenges already <B>but</B> the next time I am doing user testing that includes an e-commerce form, I'll definitely propose an option and see what the user says/does. I'll tell them, "Clint requested this special piece of info."<BR/><BR/>RFS Nah, I have enough challenges already but the next time I am doing user testing that includes an e-commerce form, I’ll definitely propose an option and see what the user says/does. I’ll tell them, “Clint requested this special piece of info.”

RFS

]]> By: Clint http://www.lunametrics.com/blog/2006/06/06/checkout-forms-address1-vs-address2/#comment-92 Clint Tue, 06 Jun 2006 23:23:00 +0000 http://72.22.16.69/blog/?p=153#comment-92 I agree that the form element sizing is a nice clue to the form's intended use but I wonder at the wisdom of leaving the second address line blank. By common usage, pain and experience adults have learned to cope with deciphering the second address line - which, unless I am mistaken, is typically for something like an apartment number, suite number, or some other important piece of information that will direct the shipment to the correct place.<BR/><BR/>I don't necessarily have an answer, so I challange you, Robbin, to come up with a concise and effective label for the second address line.<BR/><BR/>An effective label along with a form length clue will do much better at indicating the form's use than either alone.<BR/><BR/>;~) I agree that the form element sizing is a nice clue to the form’s intended use but I wonder at the wisdom of leaving the second address line blank. By common usage, pain and experience adults have learned to cope with deciphering the second address line - which, unless I am mistaken, is typically for something like an apartment number, suite number, or some other important piece of information that will direct the shipment to the correct place.

I don’t necessarily have an answer, so I challange you, Robbin, to come up with a concise and effective label for the second address line.

An effective label along with a form length clue will do much better at indicating the form’s use than either alone.

;~)

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