Omniture SiteCatalyst: Classification


I know that lots of readers don’t use SiteCatalyst, so I will write a minimal number of posts on the Advanced Omniture training I did (and I’ll space them out.) One reader did ask for some Golden Nuggets, so here they are:

Golden Nugget #1) When you see an icon that looks like a broken egg, that indicates you’ve enabled traffic correlation. When you see an icon that looks like a spyglass (the kind that every other WA solution uses to drill down), that indicates you’ve got a commerce correlation. Most traffic correlations have to be created, which may just require a phone call to LiveSupport – that’s how I got a correlation showing me exactly which terms visitors typed into the organic search to land on each page, page by page. (So I suppose they were correlating their standard organic search term report with their standard entry page report.) However, lots of commerce correlations are already there, you can just see them in the data — just look for the spyglass. (You are wondering why this is in the classifications post? Read on.)

Golden Nugget #2) Classifications always have to be children of a standard variable, like product, pages, etc. However, not all classifications inherit the correlation abilities of their parents. So if you take a paths variable like pages and create classifications (sample classifications for pages in a media site: arts and leisure pages, sports page, business page), you won’t be able to do the same kind of correlations that you might with pages. On the other hand, some variables (I believe they are product, customer loyalty and campaign) are “fully subrelated” — that means that they can always pass their relational genetics onto their children (classifications.)

So, for example, I might own a website for women’s sweatshirts, but all my products are just SKU numbers — not very helpful. So I could create classifications and group the sweatshirts by Type (hoodies and non-hoodies. Now I can pull up Products > Type and see all my commerce metrics for hoodies and non-hoodies.) Everything that I could normally correlate with products can be correlated here. For example, with Products, I can look at not just the Big Three Sales metrics — Revenue, Orders and Units — but I can also look at cart additions. Product views. Finding methods. (Some of those get pulled in by clicking on the spyglass icon, since that’s the way that correlation is signified in commerce.) The point is that all the children of products, customer loyalty and campaign can have the same correlations as their parents, but the same is not true of classifications belonging to other parent variables.

Golden Nugget #3) Omniture works hard to call things by names that are meaningless — but then, if you’re still reading, you know that already. WRT Classifications, they have a neat tool called SAINT — probably some kind of backronym. However, they should have called in the SC Excel uploader. It’s pretty easy, even for non-techies — you just create your classifications in Excel and use SAINT to upload them. (It’s useful for other uploads, but we won’t go there today.)

Robbin Steif

PS I am hoping that all the people who work with SC day in and day out will get on an make additions and corrections. For example, I was unable to find a Path or Traffic variable that had any preset correlations, i.e. correlations that I hadn’t created myself. So that addition would be really useful.

Our owner and CEO, Robbin Steif, started LunaMetrics twelve years ago. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a recent Diamond Award for business leadership. You should read her letter before you decide to work with us.

  • http://none Cindy Dadon


    I’m one of those users who work with SC and Discover day in and day out. I’ll offer some additional notes to your golden nuggets.

    1) Sitecatalyst version 13.5 allows for the Administrator on the account to create an unlimited number of 2-item correlations. In your case with the organic search terms that drove the user to your site, you could have created that on your own without Live Support on the phone. This is just one of the many settings you can edit on your accounts, due to the creation of the Admin Console.
    2) I personally have had to create a traffic classification through the Admin Console using SAINT and it was quite easy. The key point on the relational hereditary of correlation capabilities is to remember this: all metrics that are enabled on the parent data set will be passed on to the children data sets EXCEPT pathing. If you have enabled Monthly Unique Visitors on sprop 10 and then made a classification on sprop 10, your classified reports will also have MUVs enabled. This is neat, I was very excited when I found out about this last week through Live Support. (I may have been the only one on my team who appreciated this little golden nugget).
    3) SAINT stands for “SiteCatalyst Attribute Importing and Naming Tool” and you are absolutely right in saying that it is absurdly named.
    4) GOLDEN NUGGET #4: GeoSegmentation and Commerce are not turned on automatically out of the box when you create a report suite! Secondly, the company that I work for creates a report suite for every “title” that we oversee, and we used to COPY SETTINGS for each report suite from the last. What we didn’t realize was how SC was copying even the custom variable names from report suite to report suite, as well as correlations and subrelations. You would not want this if your company structures their report suites the way my company does.
    5) There is no preset correlations. Since it takes Omniture more hardware to run correlations, they make you pay for every single one. The “free” 2-item correlations come bundled in your contract.

    Hope this Helps.

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