Comments on: Writing PR for the Web: the newest of new rules http://www.lunametrics.com/blog/2006/07/19/writing-pr-for-the-web-the-newest-of-new-rules/ LunaMetric's blog on conversion rate and web analytics Tue, 06 Jan 2009 14:01:58 +0000 http://wordpress.org/ By: David Meerman Scott http://www.lunametrics.com/blog/2006/07/19/writing-pr-for-the-web-the-newest-of-new-rules/#comment-122 David Meerman Scott Sat, 22 Jul 2006 10:38:00 +0000 http://72.22.16.69/blog/?p=174#comment-122 Well said, Robbin. <BR/><BR/>I really like your example of turning a gobbledygook quote into the sort of language that real people use. Because I write for various magazines and blog quite a bit, I get something like 20 press releases sent to me via email each day. I cannot understand 99% of what these things are trying to say! Really - 99% are virtually indecipherable! What with the "leaders" in this and the "cutting-edge" that and of course the "industry-standard" another thing plus the silly jargon-laden quotes I end up just deleting the damn things. <BR/><BR/>And thanks for the link to my e-book. <BR/><BR/>Cheers,<BR/>David Meerman Scott Well said, Robbin.

I really like your example of turning a gobbledygook quote into the sort of language that real people use. Because I write for various magazines and blog quite a bit, I get something like 20 press releases sent to me via email each day. I cannot understand 99% of what these things are trying to say! Really - 99% are virtually indecipherable! What with the “leaders” in this and the “cutting-edge” that and of course the “industry-standard” another thing plus the silly jargon-laden quotes I end up just deleting the damn things.

And thanks for the link to my e-book.

Cheers,
David Meerman Scott

]]>