Why no one comments on Danny Sullivan's new blog/
September 2, 2006
Since the whole SEO industry is still dealing with the departure of Danny Sullivan from SES etc, I won’t go there and will just complain about conversion on his new blog/podcast (well, commenting. Maybe he doesn’t define comments as a form of conversion.)
I checked out his new site today, and I was pretty surprised when I got on the site and saw post after post, with no comments. Hmm, I thought, maybe that’s because loyal Searchcast listeners are just that, listeners. And you get the subscription so you don’t need to go to the site… still and all, a little weird. And then I tried to comment (and all I want to tell the guy is, could you please read my post about 10 mistakes that podcasters make and recognize that mistakes 3-6 were inspired by you?) But I was unable to comment, and here is why.
First, I had to create a TypeKey membership. Already a stumbling block (like asking your buyers to sign in before making a purchase). Then I went back to the site and tried to comment but I wasn’t signed in. OK, I can do this, I though. So I clicked to sign in (with my shiny new sign up) and got this:
It didn’t matter which choice I made, either way, I got the same error message:
An error occurred: This weblog requires commenters to pass an email address. If you’d like to do so you may log in again, and give the authentication service permission to pass your email address.
Eventually, in the course of writing this post, I went back to my profile, changed it to pass my email address, and now I get the error message automatically. I don’t even have to make a choice.
When the data look strange (like your 3% conversion rate just dropped to .002% or you are one of the most popular podcasters around but no one sends you comments), it’s a red flag. Maybe something really is wrong.