Comments on: What do web analysts do all day long? http://www.lunametrics.com/blog/2006/09/07/what-do-web-analysts-do-all-day-long/ LunaMetric's blog on conversion rate and web analytics Mon, 01 Dec 2008 17:37:45 +0000 http://wordpress.org/ By: LunaMetrics Blog http://www.lunametrics.com/blog/2006/09/07/what-do-web-analysts-do-all-day-long/#comment-156 LunaMetrics Blog Wed, 13 Sep 2006 21:21:00 +0000 http://72.22.16.69/blog/?p=196#comment-156 Hmm, I was thinking that maybe your point, Justin, was more specific to those of us in consulting, but then again -- think of all those analysts who have to persuade their bosses to create customized landing pages, to get the conversion opportunity above the fold, to write for the customer. I do think this is part of my last point, present so that they get it, but you point out that the presentation is not just a ppt but really, an education. And <B>Jim Humphrys</B> said the same thing in a different way. Not just food for thought; a veritable feast. Or at least, a high calorie shake. Hmm, I was thinking that maybe your point, Justin, was more specific to those of us in consulting, but then again — think of all those analysts who have to persuade their bosses to create customized landing pages, to get the conversion opportunity above the fold, to write for the customer. I do think this is part of my last point, present so that they get it, but you point out that the presentation is not just a ppt but really, an education. And Jim Humphrys said the same thing in a different way. Not just food for thought; a veritable feast. Or at least, a high calorie shake.

]]> By: Justin Cutroni http://www.lunametrics.com/blog/2006/09/07/what-do-web-analysts-do-all-day-long/#comment-157 Justin Cutroni Wed, 13 Sep 2006 02:03:00 +0000 http://72.22.16.69/blog/?p=196#comment-157 Hey Robbin,<BR/><BR/>I love this post! One thing I would add is we (hopefully) change people's perception re: how they do business online. I work with many clients that are completely new to the web analytics space. It takes a lot of effort to get them into a continuous improvement process. I hate the term, but it is a paradigm shift for many people.<BR/><BR/>Jusitn Hey Robbin,

I love this post! One thing I would add is we (hopefully) change people’s perception re: how they do business online. I work with many clients that are completely new to the web analytics space. It takes a lot of effort to get them into a continuous improvement process. I hate the term, but it is a paradigm shift for many people.

Jusitn

]]> By: Jim Humphrys http://www.lunametrics.com/blog/2006/09/07/what-do-web-analysts-do-all-day-long/#comment-158 Jim Humphrys Tue, 12 Sep 2006 03:08:00 +0000 http://72.22.16.69/blog/?p=196#comment-158 Hi Robbin,<BR/>This is a good post. Well done. <BR/><BR/>Somewhere between "trouble shooting the site, business" and "making the site better", you might want to add evaluating on-line campaigns. The reach of a web analyst goes beyond the limits of their web site or the web team. <BR/><BR/>Also, I spend a fair amount of time educating others. It isn't just "upward" to "management". (Your comment about "customer" can be stretched to cover anyone who uses your metrics, so you do cover this in point 4.) This is probably my biggest job. Part of the education is around "what is possible", part is around "why measure", and part is around "how to measure". This is necessary in part to drive metrics adoption.<BR/><BR/>Food for thought. <BR/>Jim Hi Robbin,
This is a good post. Well done.

Somewhere between “trouble shooting the site, business” and “making the site better”, you might want to add evaluating on-line campaigns. The reach of a web analyst goes beyond the limits of their web site or the web team.

Also, I spend a fair amount of time educating others. It isn’t just “upward” to “management”. (Your comment about “customer” can be stretched to cover anyone who uses your metrics, so you do cover this in point 4.) This is probably my biggest job. Part of the education is around “what is possible”, part is around “why measure”, and part is around “how to measure”. This is necessary in part to drive metrics adoption.

Food for thought.
Jim

]]> By: Pratt http://www.lunametrics.com/blog/2006/09/07/what-do-web-analysts-do-all-day-long/#comment-159 Pratt Fri, 08 Sep 2006 16:26:00 +0000 http://72.22.16.69/blog/?p=196#comment-159 Finally I understand what you are doing while I'm hard at work!! Just kidding ;)<BR/><BR/>Great post. Finally I understand what you are doing while I’m hard at work!! Just kidding ;)

Great post.

]]> By: LunaMetrics Blog http://www.lunametrics.com/blog/2006/09/07/what-do-web-analysts-do-all-day-long/#comment-160 LunaMetrics Blog Fri, 08 Sep 2006 12:04:00 +0000 http://72.22.16.69/blog/?p=196#comment-160 Lars, that was about going to BED too late. (See what no sleep does to you?) <BR/>Robbin Lars, that was about going to BED too late. (See what no sleep does to you?)
Robbin

]]> By: LunaMetrics Blog http://www.lunametrics.com/blog/2006/09/07/what-do-web-analysts-do-all-day-long/#comment-161 LunaMetrics Blog Fri, 08 Sep 2006 12:01:00 +0000 http://72.22.16.69/blog/?p=196#comment-161 Ach, I wrote a whole comment and lost it.<BR/><BR/>Lars - I limited the scope so that I wouldn't go to be <B>ridiculously</B> late, just very late.<BR/><BR/>Clint - a great point, but not a goal - we don't learn for learning's sake, on the job, we learn so that we can make more money with the site, present better, etc. Clint's <A HREF="http://blog.instantcognition.com/" REL="nofollow"> excellent visualization blog, Instant Cognition</A>, is must reading for #4, presentation (I was his first subscriber). Another great visualization blog is <A HREF="http://www.juiceanalytics.com/weblog/" REL="nofollow">Juice Analytics</A>. I meant to include both last night but just didn't have one more minute of no-sleep in me. Ach, I wrote a whole comment and lost it.

Lars - I limited the scope so that I wouldn’t go to be ridiculously late, just very late.

Clint - a great point, but not a goal - we don’t learn for learning’s sake, on the job, we learn so that we can make more money with the site, present better, etc. Clint’s excellent visualization blog, Instant Cognition, is must reading for #4, presentation (I was his first subscriber). Another great visualization blog is Juice Analytics. I meant to include both last night but just didn’t have one more minute of no-sleep in me.

]]> By: Lars http://www.lunametrics.com/blog/2006/09/07/what-do-web-analysts-do-all-day-long/#comment-162 Lars Fri, 08 Sep 2006 09:45:00 +0000 http://72.22.16.69/blog/?p=196#comment-162 I'll just show that list when my boss is wondering what the heck I'm doing. ;-) Just kidding. Good list though, and good point by Clint. <BR/><BR/>But why no data mining etc? I’ll just show that list when my boss is wondering what the heck I’m doing. ;-) Just kidding. Good list though, and good point by Clint.

But why no data mining etc?

]]> By: Clint http://www.lunametrics.com/blog/2006/09/07/what-do-web-analysts-do-all-day-long/#comment-163 Clint Fri, 08 Sep 2006 05:06:00 +0000 http://72.22.16.69/blog/?p=196#comment-163 Robbin,<BR/>what about the investment in learning? <BR/><BR/>A not insignificant amount of my time (and yes, some of that is during the day) is spent learning about what others are doing and what's going on the industry so that I can improve what we're doing.<BR/><BR/>Spending too much time in your own silo can be deadly. Robbin,
what about the investment in learning?

A not insignificant amount of my time (and yes, some of that is during the day) is spent learning about what others are doing and what’s going on the industry so that I can improve what we’re doing.

Spending too much time in your own silo can be deadly.

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