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More on Investment Banking and Web Analytics

On Tuesday, I talked to yet another investment banker (Morgan Stanley, the company that took Omniture public.) I don’t want to turn these guys away, because it’s good for the WAA and the industry to have this kind of exposure, but damn! I wish they could link to my site. Can’t you see it now, a link from Morgan Stanley’s web analytics research to LunaMetrics? Well, I can dream, right?

We agreed that we would keep it to a half an hour. I don’t remember all the questions (and should leave something for him to write himself), but as usual, he started with the assumption that web analytics “has made it,” and I maintained that web analytics will not really make it until marketers can do most of the work in really easy-to-use interfaces and not have to wait for IT to code an onclick event or a custom eVar. At a certain point I said, “OK, this is your last question.” So he asked his question and I answered and then he rolled right into another question. “Sorry,” I said, “That last one was your last question.” He was very nice and sent me the research on the pricing for the Omniture IPO as a thank you gift and then — he asked his last question again, in email. It was an interesting one, though. He wanted to know when I thought that Google would release their upgraded, non-free version. (This was one of the topics that they raised in their research report, “Google also plans to sell a more comprehensive product offering shortly.”) I considered telling him that Paul Muret writes me daily and tells me all the insider knowledge, but decided to stick with the truth: I really had no insight into that particular issue, and thought that Google would be smart to spend their time bullet-proofing the current free version.

Robbin Steif

Robbin Steif

About Robbin Steif

Our owner and CEO, Robbin Steif, is an analyst herself. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association (formerly the Web Analytics Association.)


One Response to “More on Investment Banking and Web Analytics”

Philip says:

I totally agree with you on the importance of ease of use. Simplicity is crucial. You might find my article “An investment approach to marketing” interesting.