Comments on: Marketing vs IT: a Great Solution http://www.lunametrics.com/blog/2006/10/19/marketing-vs-it-a-great-solution/ LunaMetric's blog on conversion rate and web analytics Mon, 01 Dec 2008 21:56:08 +0000 http://wordpress.org/ By: Anonymous http://www.lunametrics.com/blog/2006/10/19/marketing-vs-it-a-great-solution/#comment-196 Anonymous Sat, 21 Oct 2006 02:27:00 +0000 http://72.22.16.69/blog/?p=209#comment-196 Is it as simple as IT just not having the resources to do the work and getting swamped by higher priority tasks?<BR/><BR/>Case of "can't" not "won't"?<BR/><BR/>Perhaps rather than trying to IT onside, the angle may be better approached higher up?<BR/><BR/>I'm finding it a little surreal at work where we're having to put off analytics requests from the CFO simply due to an extreme lack of resources and competing, higher priorities.<BR/>It's not we don't want to do the work, we just can't. I've already done about 60-70% of the analysis, just no time to finish.<BR/><BR/>Thoughts?<BR/><BR/>- Steve Is it as simple as IT just not having the resources to do the work and getting swamped by higher priority tasks?

Case of “can’t” not “won’t”?

Perhaps rather than trying to IT onside, the angle may be better approached higher up?

I’m finding it a little surreal at work where we’re having to put off analytics requests from the CFO simply due to an extreme lack of resources and competing, higher priorities.
It’s not we don’t want to do the work, we just can’t. I’ve already done about 60-70% of the analysis, just no time to finish.

Thoughts?

- Steve

]]> By: LunaMetrics Blog http://www.lunametrics.com/blog/2006/10/19/marketing-vs-it-a-great-solution/#comment-197 LunaMetrics Blog Fri, 20 Oct 2006 13:18:00 +0000 http://72.22.16.69/blog/?p=209#comment-197 Hi Stephane - I always see you on the Web Analytics Forum - now I understand why you are able to ask great marketing questions and understand the technology too. Hi Stephane - I always see you on the Web Analytics Forum - now I understand why you are able to ask great marketing questions and understand the technology too.

]]> By: S.Hamel http://www.lunametrics.com/blog/2006/10/19/marketing-vs-it-a-great-solution/#comment-198 S.Hamel Fri, 20 Oct 2006 12:42:00 +0000 http://72.22.16.69/blog/?p=209#comment-198 I think part of the solution might be to have a key IT person such as an architect (or "evangelist"?) who really understand the IT side of things but at the same time have grown up to a business level where setting objectives <B>with</B> the business, and measuring their progression, are critical.<BR/><BR/>My personal background is strongly tainted by IT (developer, DBA, sys admin, architect, analyst, project manager, etc.) but after 15 years in the field I decided to pursue a MBA to remove the "techy" tattoo I had on my forehead.<BR/><BR/>My analytical skills and my passion for technology and statistics naturally led me into the web analytics arena, which is a perfect match for me. I'm now able to fill the gap between the IT constraints and language and the business ways of explaining their requirements.<BR/><BR/>Cheers,<BR/>Stephane<BR/><A HREF="http://shamel.blogspot.com" REL="nofollow">shamel.blogspot.com</A> I think part of the solution might be to have a key IT person such as an architect (or “evangelist”?) who really understand the IT side of things but at the same time have grown up to a business level where setting objectives with the business, and measuring their progression, are critical.

My personal background is strongly tainted by IT (developer, DBA, sys admin, architect, analyst, project manager, etc.) but after 15 years in the field I decided to pursue a MBA to remove the “techy” tattoo I had on my forehead.

My analytical skills and my passion for technology and statistics naturally led me into the web analytics arena, which is a perfect match for me. I’m now able to fill the gap between the IT constraints and language and the business ways of explaining their requirements.

Cheers,
Stephane
shamel.blogspot.com

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