Comments on: My Negative Exact Match http://www.lunametrics.com/blog/2006/12/11/my-negative-exact-match/ LunaMetric's blog on conversion rate and web analytics Mon, 01 Dec 2008 20:37:36 +0000 http://wordpress.org/ By: Robbin http://www.lunametrics.com/blog/2006/12/11/my-negative-exact-match/#comment-684 Robbin Tue, 17 Jul 2007 23:26:42 +0000 http://72.22.16.69/blog/?p=229#comment-684 Hi Greg. There really is a (small) follow-up to this: http://www.lunametrics.com/blog/2007/01/04/negative-exact-match-part-ii/ As far as anything besides the GA-Experts hack: <a href="http://www.roirevolution.com/blog/2007/04/exact_keyword_tracking_with_google_analytics_revis.html" rel="nofollow">ROI Revolution wrote a hack that you can use.</a> It is supposed to be great. But the problem is, it uses up your one user defined variable. I usually need that for something else, so I have to be in a situation where we are doing the AdWords and the Analytics/ Hi Greg. There really is a (small) follow-up to this: http://www.lunametrics.com/blog/2007/01/04/negative-exact-match-part-ii/

As far as anything besides the GA-Experts hack: ROI Revolution wrote a hack that you can use. It is supposed to be great. But the problem is, it uses up your one user defined variable. I usually need that for something else, so I have to be in a situation where we are doing the AdWords and the Analytics/

]]> By: Greg Moore http://www.lunametrics.com/blog/2006/12/11/my-negative-exact-match/#comment-682 Greg Moore Tue, 17 Jul 2007 18:09:51 +0000 http://72.22.16.69/blog/?p=229#comment-682 Robin, this is so cool. It makes sense that one-word Google search queries often don't convert well. Negative exact match takes care of that. So now you have me thinking about negative phrase match. Any updates on this article? One question I have is, you mentioned that when you bid on one-word keywords in broad match, the multi-word user queries that match it convert better than the single word user queries. I'm wondering how you like to find this information about user queries that trigger your ads. I've only used that Google query report. Have you tried anything else you like? Robin, this is so cool. It makes sense that one-word Google search queries often don’t convert well. Negative exact match takes care of that. So now you have me thinking about negative phrase match.

Any updates on this article? One question I have is, you mentioned that when you bid on one-word keywords in broad match, the multi-word user queries that match it convert better than the single word user queries. I’m wondering how you like to find this information about user queries that trigger your ads.

I’ve only used that Google query report. Have you tried anything else you like?

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