Wanted: WA jargon and acronyms


I recently had this conversation with a friend who doesn’t do the Internet for a living — reminding me that I have to do a post on jargon (and need your help — read on):

Robbin: You know that whole series of posts I wrote on Regular Expressions and Google Analytics?
Friend: Right, I remember you telling me about it.
Robbin: I just got the nicest email, telling me how helpful the posts were to learn about RegEx.
Friend: What’s RegEx?

So, I am going to create a lexicon of web analytic words. Not real words, like “conversion” and “page views” and “hits.” No, you can get all that in Web Analytics Demystified. Instead, I’d like to put together the phrases you hear all the time and just don’t understand. They should make sense, they just don’t… (For example, one person sent me “WOW” and told me that it meant “Week over week.” Someone else sent me “clickstream analysis” vs. “pathing analysis.” That kind of stuff.)

So please send me any gobbledygook (sp?) that you hear. I’m especially interested in slang, or two ways of saying something that sometimes seem the same and sometimes seem different. Acronyms. You don’t have to show off what you don’t know in public; you can just send email to my last name at www.lunametrics.com or to info.

Robbin Steif

Our owner and CEO, Robbin Steif, started LunaMetrics twelve years ago. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a recent Diamond Award for business leadership. You should read her letter before you decide to work with us.

  • Ted

    V – Visit
    PV – Page View
    UV – Unique Visitor
    MUV – Monthly UVs
    YUV – Yearly UVs
    RV – Return Visits
    RRV – Recent Return Visits
    FRV – Frequent Return Visitor
    XR – Exit Rate
    1pgXR – Single access exit rate

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