Comments on: When your AdWords don’t talk to your Analytics http://www.lunametrics.com/blog/2007/03/02/when-your-adwords-dont-talk-to-your-analytics/ LunaMetric's blog on conversion rate and web analytics Mon, 01 Dec 2008 18:22:18 +0000 http://wordpress.org/ By: Online Marketing Blog » Blog Archive » Linking AdWords & Analytics: a Troubleshooting Guide http://www.lunametrics.com/blog/2007/03/02/when-your-adwords-dont-talk-to-your-analytics/#comment-2228 Online Marketing Blog » Blog Archive » Linking AdWords & Analytics: a Troubleshooting Guide Wed, 20 Aug 2008 02:57:22 +0000 http://72.22.16.69/blog/?p=271#comment-2228 [...] data in my Google Analytics?” And even though we’ve blogged about this problem before (here), we wanted to provide a step-by-step troubleshooting guide, complete with how-to’s and [...] [...] data in my Google Analytics?” And even though we’ve blogged about this problem before (here), we wanted to provide a step-by-step troubleshooting guide, complete with how-to’s and [...]

]]> By: LunaMetrics Blog http://www.lunametrics.com/blog/2007/03/02/when-your-adwords-dont-talk-to-your-analytics/#comment-300 LunaMetrics Blog Tue, 13 Mar 2007 19:18:00 +0000 http://72.22.16.69/blog/?p=271#comment-300 Hi Hopeless. <BR/><BR/>Yes, there are lots of options. It <B>is</B> nice to use the AdWords Javascript sometimes, it is just easy to look at the data in the AdWords interface, I must confess.<BR/><BR/>However, the cookies only last for 30 days, so if someone comes back six weeks later on a bookmark, your Adword doesn't get "credit." Analytics cookies have a default life of 6 months. Also, *if* you are using Google Analytics, you will want to link your AdWords to your Analytics so that you can learn more about them. <BR/><BR/>Personally, I think the best way to do this is to set up both accounts and link them (you can use the link early in the post to get to Google's description of how to link), and track in GA. If you don't mind the extra javascript, it is nice to also have the AdWords tracking, because it enables you to strongly focus on your AdWords conversion. One of the things that Google Analytics doesn't handle really well is AdGroups, and I often really want to work at that level. Hi Hopeless.

Yes, there are lots of options. It is nice to use the AdWords Javascript sometimes, it is just easy to look at the data in the AdWords interface, I must confess.

However, the cookies only last for 30 days, so if someone comes back six weeks later on a bookmark, your Adword doesn’t get “credit.” Analytics cookies have a default life of 6 months. Also, *if* you are using Google Analytics, you will want to link your AdWords to your Analytics so that you can learn more about them.

Personally, I think the best way to do this is to set up both accounts and link them (you can use the link early in the post to get to Google’s description of how to link), and track in GA. If you don’t mind the extra javascript, it is nice to also have the AdWords tracking, because it enables you to strongly focus on your AdWords conversion. One of the things that Google Analytics doesn’t handle really well is AdGroups, and I often really want to work at that level.

]]> By: Anonymous http://www.lunametrics.com/blog/2007/03/02/when-your-adwords-dont-talk-to-your-analytics/#comment-301 Anonymous Tue, 13 Mar 2007 18:51:00 +0000 http://72.22.16.69/blog/?p=271#comment-301 How about two different accounts ... a Google Analytics account and an AdWords account?<BR/><BR/>When you sign up, each account gives you JavaScript with its own unique ID number.<BR/><BR/>I'm trying to figure out the best setup.<BR/><BR/>Do you think the best way to track AdWords is to use the Google Analytics JavaScript on each web page, and track AdWords in GA?<BR/><BR/>Would you ever use the AdWords JavaScript?<BR/><BR/>Signed,<BR/>Hopelessly Confused How about two different accounts … a Google Analytics account and an AdWords account?

When you sign up, each account gives you JavaScript with its own unique ID number.

I’m trying to figure out the best setup.

Do you think the best way to track AdWords is to use the Google Analytics JavaScript on each web page, and track AdWords in GA?

Would you ever use the AdWords JavaScript?

Signed,
Hopelessly Confused

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