Robbin -Thanks for the blogging about my book The Executive’s Guide to Web Site Measurement and Testing…and yes, I agree most PR is good PR

Well, in spite of the disagreements, I hope you thought the book would be useful to folks new to analytics or in a position where they’re trying to educate others. It certainly was my goal.

Having been in this field for 10 years, I think the same issues are constant, for example, ensuring that analytics is integrated into the web development lifecycle, creating meaningful metrics that relate to business objectives and evangelizing within the organization to promote the use of analytics in driving web strategy. I hope folks take a look at the Table of Contents to get a complete picture of the book’s scope, hopefully buy the book, and send me their comments.

PS – Wikipedia is just like any other non-profit that serves its constituents with information they find of value. Non-profits also use the metric, “Did we help people today?”. This translates to customer satisfaction, which translates to financial support in the form of donations and memberships. So, yep, it still comes down to the $. )

I found this blog about Wikipedia’s finances to be of interest.