Read my guest post (on Eric Peterson's blog)


I loved Eric Peterson’s recent excellent post about the gradual building of context, but disagreed with his conclusions. I worked with him on the phone to discuss the issues and then tried to write something here. However, it required too much background for any of this blog’s readers who might not already be following what he writes about.

So, I hope you will read my guest post on Eric’s blog. (We even named a metric in my honor…)

Robbin Steif

Our owner and CEO, Robbin Steif, started LunaMetrics twelve years ago. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a recent Diamond Award for business leadership. You should read her letter before you decide to work with us.

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