"Please send me money saving coupons"

You know how you get to the end of a checkout form, and there is the opportunity to sign up for someone’s email marketing list? Unless you don’t notice it, or you really want to be on the list, you generally don’t check it; after all, who needs more email? So stick with me and see what I saw today.

Here I am, working on DataBazaar’s website (they sell printer ink). And as part of that process, I am pretending to buy a product.

So I get to the end of the checkout process, and instead of saying, “Please add me to your mailing list,” it says, “Please send me money saving coupons.” Talk about great writing for the web. Lots of people have email marketing lists that include coupons, but they tend to be worded in your average boring way: “Please notify me of upcoming coupons via your weekly email newsletter.” (I actually got that one off a competitor’s website.)

Do other people have great ways of asking customers to sign up for their email marketing (that work?) I’d love to hear.

Robbin

About Robbin Steif

Our owner and CEO, Robbin Steif, is an analyst herself. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association (formerly the Web Analytics Association.)

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