When will the product arrive?
If I buy software from your website, I can download it as soon as my credit card is approved. If you have a lead generation site, I’ll be added to your list of leads instantly, and if your salesperson turns around that lead within hours, he has a better chance of closing. But if I’m buying a product from you, why can’t you tell me when it is arriving?
Oh sure, I know. “Your product will arrive in 3-7 business days.” I see it all the time on the web. But if today is Friday, seven business days will include two weekends. Not very precise.
I go to “Contact Us” pages all the time to figure out where the company is shipping from. If it’s coming from Florida, it will be here in three days from the day it’s shipped. Seattle takes a full business week. New York might be here tomorrow.
Now, maybe you are Amazon and you have many warehouses, and the shipping location depends on the arrival location. But you probably aren’t Amazon. It is possible that you drop ship products, also making the problem harder.
If you can’t tell me when the product will arrive (before I order, that is), maybe you can tell me, “Most orders ship one business day after we receive your order. 95% of our product ships out of our warehouse in Boca Raton, FL.
Or wherever you happen to ship from.
About Robbin Steif
Our owner and CEO, Robbin Steif, started LunaMetrics ten years ago. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a recent winner of a BusinessWomen First award, as well as a Diamond Award for business leadership.