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	<title>Comments on: Conversion: your About Us page</title>
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	<link>http://www.lunametrics.com/blog/2007/10/04/conversion-your-about-us-page/</link>
	<description>Traffic, Analysis, Action</description>
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		<title>By: My Credit</title>
		<link>http://www.lunametrics.com/blog/2007/10/04/conversion-your-about-us-page/comment-page-1/#comment-792</link>
		<dc:creator>My Credit</dc:creator>
		<pubDate>Sun, 08 Mar 2009 09:55:54 +0000</pubDate>
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		<description>The first thing I do when visiting a new website I am looking for a certain topic is &quot;about us&quot; page. From there I will know the credibility of the website.</description>
		<content:encoded><![CDATA[<p>The first thing I do when visiting a new website I am looking for a certain topic is &#8220;about us&#8221; page. From there I will know the credibility of the website.</p>
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		<title>By: benry</title>
		<link>http://www.lunametrics.com/blog/2007/10/04/conversion-your-about-us-page/comment-page-1/#comment-791</link>
		<dc:creator>benry</dc:creator>
		<pubDate>Wed, 10 Oct 2007 16:20:23 +0000</pubDate>
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		<description>Funny, I was just thinking about our About Us page the other day and how it needs some work. Some good thoughts here.

Another good article is Bryan Einsenberg&#039;s &quot;The Power of the About Us Page&quot; http://www.clickz.com/showPage.html?page=3623058

I also find value in looking beyond just the About Us page and integrating these &quot;why us&quot; or &quot;believe in us&quot; messages elsewhere on the site. My favourite: Schwab.com -- http://www.schwab.com/public/schwab/home/why?cmsid=P-985960&amp;lvl1=home&amp;lvl2=why</description>
		<content:encoded><![CDATA[<p>Funny, I was just thinking about our About Us page the other day and how it needs some work. Some good thoughts here.</p>
<p>Another good article is Bryan Einsenberg&#8217;s &#8220;The Power of the About Us Page&#8221; <a href="http://www.clickz.com/showPage.html?page=3623058" rel="nofollow">http://www.clickz.com/showPage.html?page=3623058</a></p>
<p>I also find value in looking beyond just the About Us page and integrating these &#8220;why us&#8221; or &#8220;believe in us&#8221; messages elsewhere on the site. My favourite: Schwab.com &#8212; <a href="http://www.schwab.com/public/schwab/home/why?cmsid=P-985960&#038;lvl1=home&#038;lvl2=why" rel="nofollow">http://www.schwab.com/public/schwab/home/why?cmsid=P-985960&#038;lvl1=home&#038;lvl2=why</a></p>
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