Comments on: Reading Reports in GA: Loyalty http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/ LunaMetric's blog on conversion rate and web analytics Wed, 03 Dec 2008 20:03:09 +0000 http://wordpress.org/ By: Dani Giandomenico http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-2659 Dani Giandomenico Tue, 14 Oct 2008 13:14:23 +0000 http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-2659 I have to echo all the praise on this one...spectacular post! I have to echo all the praise on this one…spectacular post!

]]> By: Traffic Court http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1057 Traffic Court Sat, 29 Dec 2007 16:14:42 +0000 http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1057 I looked at the following: Unique Visitors (39811 for the last month on my traffic court site)) minus # of 1 times visits (37037) Wouldn't this mean that about 2800 different people visited my traffic court site more than once? But no ... For this year, I had 306,810 unique visitors and 305,025 # of 1 times visits. Following my above logic, only 1800 visited my site more than once for the year, but 2800 did so for the month. Any explanations? Please e-mail me at wredlich - at - gmail.com if you can explain that one. Warren I looked at the following:

Unique Visitors (39811 for the last month on my traffic court site))
minus
# of 1 times visits (37037)

Wouldn’t this mean that about 2800 different people visited my traffic court site more than once?

But no …

For this year, I had 306,810 unique visitors and 305,025 # of 1 times visits. Following my above logic, only 1800 visited my site more than once for the year, but 2800 did so for the month.

Any explanations? Please e-mail me at wredlich - at - gmail.com if you can explain that one.

Warren

]]> By: Steve http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1012 Steve Tue, 11 Dec 2007 07:10:43 +0000 http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1012 How did you find out I was a dog???? Who told! Ah well. If the secret's out... this is me at 6months old, ~ 7 years ago: http://www.stedee.id.au/gallery/Doggies/ben-01.jpg.html "Ben" is an alias for "Steve". Obvious if you think about it. ;-) re: Morning? You also forgot that I had the benefit of a large, mostly drunk, coffee beside me at the time. The graph: By having a stacked graph - one band for each bucket, we can use the X-Axis to show time, with Y giving the bucket percentages. Apologies for obviousness - going for clarity. Such that with changes in time, daily for example, we can see the changes or deltas in the various buckets as a percentage. So suppose we do some effort to encourage folk to come back to our site. Would we not want to see how successful that was? Is the increase due to our efforts, or simply natural and expected growth. Or seasonal etc. These stacked graphs can make these subtleties, IMHO, very clear. Hence why I, and others, use them for tracking CPU use over time. Is the server running out of capacity, if so when? type of thing. Does that make sense? As it currently stands it is useful, but I look at it and think "Cool! so how do I easily see if *I* have improved things, or not?". Hence the suggestion. As for summer. Well it was 19degC here today, so that *could* be defined as summer in some parts of the world. :-D http://www.bom.gov.au/products/IDN60902.shtml Still, give me 19 over 38 degC any day! At least you don't have to worry about bushfires when it's a struggle to get to 19.... Cheers! - Steve How did you find out I was a dog???? Who told!
Ah well. If the secret’s out… this is me at 6months old, ~ 7 years ago:
http://www.stedee.id.au/gallery/Doggies/ben-01.jpg.html

“Ben” is an alias for “Steve”. Obvious if you think about it. ;-)

re: Morning? You also forgot that I had the benefit of a large, mostly drunk, coffee beside me at the time.

The graph: By having a stacked graph - one band for each bucket, we can use the X-Axis to show time, with Y giving the bucket percentages. Apologies for obviousness - going for clarity.
Such that with changes in time, daily for example, we can see the changes or deltas in the various buckets as a percentage.
So suppose we do some effort to encourage folk to come back to our site. Would we not want to see how successful that was? Is the increase due to our efforts, or simply natural and expected growth. Or seasonal etc. These stacked graphs can make these subtleties, IMHO, very clear.
Hence why I, and others, use them for tracking CPU use over time. Is the server running out of capacity, if so when? type of thing.

Does that make sense?

As it currently stands it is useful, but I look at it and think “Cool! so how do I easily see if *I* have improved things, or not?”. Hence the suggestion.

As for summer. Well it was 19degC here today, so that *could* be defined as summer in some parts of the world. :-D
http://www.bom.gov.au/products/IDN60902.shtml

Still, give me 19 over 38 degC any day! At least you don’t have to worry about bushfires when it’s a struggle to get to 19….

Cheers!
- Steve

]]> By: Robbin http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1011 Robbin Mon, 10 Dec 2007 22:58:15 +0000 http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1011 Correct on the x and y, and even though I can visualize the stacked graph (this is an old concept, MS doesn't get credit for it), I can't see how it shows you the delta. Am just braindead at this time of day, maybe. You, of course, just woke up.... and it is summer there, you lucky dog. Correct on the x and y, and even though I can visualize the stacked graph (this is an old concept, MS doesn’t get credit for it), I can’t see how it shows you the delta. Am just braindead at this time of day, maybe. You, of course, just woke up…. and it is summer there, you lucky dog.

]]> By: steve http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1010 steve Mon, 10 Dec 2007 22:30:32 +0000 http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1010 @Daniel: Trademark Infringement surely? ;-) @Robbin. To echo Daniel's praise. Extremely useful! If I can rephrase to confirm my understanding? The graph shows the bucket that a given "person" falls into over the lifetime of the site (ignoring pedantry for the moment). The number of visits, ie the X axis, vs Y; shows the current period. Correct? If so. Would not this graph be made *more* useful by being able to see the bucket deltas over time? The idea being to easily see if one increases the # of 2 or more buckets vs single visit visitors. Just thinking of being able to track if one can increase or decrease by making changes - actionability. :-) MS Excel calls that graph style "100% Stacked Area" - to help clarify my meaning. FWIW, I personally use this style of graph a lot with various system monitoring details. CPU usage being the most obvious and easily understood example. ??? Cheers! & Thanks! - Steve @Daniel: Trademark Infringement surely? ;-)

@Robbin. To echo Daniel’s praise. Extremely useful!

If I can rephrase to confirm my understanding?
The graph shows the bucket that a given “person” falls into over the lifetime of the site (ignoring pedantry for the moment).
The number of visits, ie the X axis, vs Y; shows the current period.

Correct?

If so. Would not this graph be made *more* useful by being able to see the bucket deltas over time?
The idea being to easily see if one increases the # of 2 or more buckets vs single visit visitors. Just thinking of being able to track if one can increase or decrease by making changes - actionability. :-)

MS Excel calls that graph style “100% Stacked Area” - to help clarify my meaning.

FWIW, I personally use this style of graph a lot with various system monitoring details. CPU usage being the most obvious and easily understood example.

???

Cheers! & Thanks!
- Steve

]]> By: Robbin http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1006 Robbin Sun, 09 Dec 2007 15:57:31 +0000 http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1006 Oh Daniel, I know that I can *always* count on you. Oh Daniel, I know that I can *always* count on you.

]]> By: Daniel Waisberg http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1003 Daniel Waisberg Sun, 09 Dec 2007 06:35:45 +0000 http://www.lunametrics.com/blog/2007/12/08/reading-reports-in-ga-loyalty/#comment-1003 That's really interesting Robbin! This series explains a lot about the essence of Google Analytics reports (what about a book called Google Analytics Demystified? Would it be considered copyright infringement ;-) If your parents read this they are probably saying to themselves: "We knew she should have become a professor!" And if you decide to start a petition to Google for changing the report's name you can count on me. Thanks for sharing the experiment. That’s really interesting Robbin!

This series explains a lot about the essence of Google Analytics reports (what about a book called Google Analytics Demystified? Would it be considered copyright infringement ;-) If your parents read this they are probably saying to themselves: “We knew she should have become a professor!”

And if you decide to start a petition to Google for changing the report’s name you can count on me.

Thanks for sharing the experiment.

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