Comments on: Selling with more than features and benefits http://www.lunametrics.com/blog/2008/01/03/selling-with-more-than-features-and-benefits/ Traffic, Analysis, Action Sun, 12 Feb 2012 00:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: fpeiqin http://www.lunametrics.com/blog/2008/01/03/selling-with-more-than-features-and-benefits/comment-page-1/#comment-434576 fpeiqin Fri, 09 Sep 2011 02:25:21 +0000 http://www.lunametrics.com/blog/2008/01/03/selling-with-more-than-features-and-benefits/#comment-434576 I hope it! I hope it!

]]> By: Selling with more than features and benefits | Field Guide to Programmers http://www.lunametrics.com/blog/2008/01/03/selling-with-more-than-features-and-benefits/comment-page-1/#comment-991 Selling with more than features and benefits | Field Guide to Programmers Mon, 07 Jan 2008 14:16:17 +0000 http://www.lunametrics.com/blog/2008/01/03/selling-with-more-than-features-and-benefits/#comment-991 [...] Selling with more than features and benefits: This is the same issue I saw last week in user testing. We had a site with product after product, and they were so similar. The owner certainly understood how and when to make a selection, because he knows the product selection intimately. Some of the users, however, were overwhelmed. He needed to tell them when to choose each one — just like Melitta needed to tell me how to choose a flavor of coffee. [...]

[...] Selling with more than features and benefits: This is the same issue I saw last week in user testing. We had a site with product after product, and they were so similar. The owner certainly understood how and when to make a selection, because he knows the product selection intimately. Some of the users, however, were overwhelmed. He needed to tell them when to choose each one — just like Melitta needed to tell me how to choose a flavor of coffee. [...]

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