Comments on: Just because you paid a lot of money for that website doesn’t mean it’s gonna convert http://www.lunametrics.com/blog/2008/02/22/just-because-you-paid-a-lot-of-money-for-that-website-doesnt-mean-its-gonna-convert/ LunaMetric's blog on conversion rate and web analytics Sun, 12 Oct 2008 10:10:14 +0000 http://wordpress.org/ By: Brendan McNally http://www.lunametrics.com/blog/2008/02/22/just-because-you-paid-a-lot-of-money-for-that-website-doesnt-mean-its-gonna-convert/#comment-1353 Brendan McNally Fri, 18 Apr 2008 00:10:33 +0000 http://www.lunametrics.com/blog/2008/02/22/just-because-you-paid-a-lot-of-money-for-that-website-doesnt-mean-its-gonna-convert/#comment-1353 The biggest clue I give to people looking for a website: a) Allow 20% of your budget for initial site development b) allocate 30% for onging testing and development in the first 12 - 20 weeks c) The balance should be spent on marketing the site. The key here these days I believe is live chat or operator at least some short conversion orientated video or audio. Be very clear on who your market really is and what you want them to do on your site and test test test. The biggest clue I give to people looking for a website:

a) Allow 20% of your budget for initial site development
b) allocate 30% for onging testing and development in the first 12 - 20 weeks
c) The balance should be spent on marketing the site.

The key here these days I believe is live chat or operator at least some short conversion orientated video or audio.

Be very clear on who your market really is and what you want them to do on your site and test test test.

]]> By: Money on The Finance World For News and Information Around The World On Finance » Blog Archive » Just because you paid a lot of money for that website doesn’t mean … http://www.lunametrics.com/blog/2008/02/22/just-because-you-paid-a-lot-of-money-for-that-website-doesnt-mean-its-gonna-convert/#comment-1298 Money on The Finance World For News and Information Around The World On Finance » Blog Archive » Just because you paid a lot of money for that website doesn’t mean … Mon, 31 Mar 2008 04:41:31 +0000 http://www.lunametrics.com/blog/2008/02/22/just-because-you-paid-a-lot-of-money-for-that-website-doesnt-mean-its-gonna-convert/#comment-1298 [...] Just because you paid a lot of money for that website doesn’t mean … We see it all the time — companies who just can’t figure out why their site doesn’t convert like it should. We know first-hand that high conversion rate sites aren’t necessarily the prettiest sites. They often don’t have fancy graphics, … [...] [...] Just because you paid a lot of money for that website doesn’t mean … We see it all the time — companies who just can’t figure out why their site doesn’t convert like it should. We know first-hand that high conversion rate sites aren’t necessarily the prettiest sites. They often don’t have fancy graphics, … [...]

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