Comments on: Basic Segmentation with Profiles in GA http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/ LunaMetric's blog on conversion rate and web analytics Sun, 12 Oct 2008 10:11:58 +0000 http://wordpress.org/ By: Alexandra http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1560 Alexandra Thu, 03 Jul 2008 15:37:37 +0000 http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1560 Brilliant! The information on filters was just what I was after. Thanks a lot for saving me hours of searching about! Brilliant! The information on filters was just what I was after. Thanks a lot for saving me hours of searching about!

]]> By: Persuasive e-Marketing» Blog Archive » Three ideas for Google Analytics Goals http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1424 Persuasive e-Marketing» Blog Archive » Three ideas for Google Analytics Goals Thu, 15 May 2008 14:23:14 +0000 http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1424 [...] vs. paid search traffic?  Setting up funnels is also fairly straightforward, and you can see a more detailed posting from the team at Lunametrics on how to accomplish this by clicking [...] [...] vs. paid search traffic?  Setting up funnels is also fairly straightforward, and you can see a more detailed posting from the team at Lunametrics on how to accomplish this by clicking [...]

]]> By: Google Analytics can be More Expensive Than WebTrends - Mymotech http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1217 Google Analytics can be More Expensive Than WebTrends - Mymotech Wed, 27 Feb 2008 00:02:32 +0000 http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1217 [...] and GA will only show me one at a time. It is enough to make a grown man cry. And before some kind soul recommends creating separate profiles for all of these just know that before doing that I am at 15 [...] [...] and GA will only show me one at a time. It is enough to make a grown man cry. And before some kind soul recommends creating separate profiles for all of these just know that before doing that I am at 15 [...]

]]> By: John http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1216 John Tue, 26 Feb 2008 20:34:54 +0000 http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1216 Michael, One way to segment visitors is through the use of the User Defined Segment Variable (__utmSetVar). Setting this to the value of, say, "customer" for anyone who hits the "Thank You" page of your purchase funnel, would allow you to filter in only these visitors. Of course, visits to your site before they converted would not be counted as "customers". Any other thoughts? -John Michael,

One way to segment visitors is through the use of the User Defined Segment Variable (__utmSetVar). Setting this to the value of, say, “customer” for anyone who hits the “Thank You” page of your purchase funnel, would allow you to filter in only these visitors.

Of course, visits to your site before they converted would not be counted as “customers”.

Any other thoughts?

-John

]]> By: Michael Whitaker http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1214 Michael Whitaker Mon, 25 Feb 2008 20:43:32 +0000 http://www.lunametrics.com/blog/2008/02/25/basic-segmentation-with-profiles-in-ga/#comment-1214 Great article John! Since you mentioned e-commerce reports in pt 3, do you know of a way to segment actual customers vs non-customers? Many thanks, Michael Great article John!

Since you mentioned e-commerce reports in pt 3, do you know of a way to segment actual customers vs non-customers?

Many thanks,
Michael

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