Comments on: Slash Pay-Per-Click Costs Using Negative Keywords http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/ LunaMetric's blog on conversion rate and web analytics Tue, 07 Oct 2008 07:02:37 +0000 http://wordpress.org/ By: Rob http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-2058 Rob Tue, 12 Aug 2008 22:43:01 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-2058 Another method, rather than using negative keywords is to use only exact match keywords. Set up using phrase match initially, then after a month, use google analytics to see what exact phrases people searched on before clicking through to your website. Add relevant phrases as exact match keywords and turn off phrase matching. A benefit of this is you will now have data on the search popularity (ie ad impressions) for specific keyword phrases. Another method, rather than using negative keywords is to use only exact match keywords. Set up using phrase match initially, then after a month, use google analytics to see what exact phrases people searched on before clicking through to your website. Add relevant phrases as exact match keywords and turn off phrase matching. A benefit of this is you will now have data on the search popularity (ie ad impressions) for specific keyword phrases.

]]> By: Craig http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1467 Craig Sat, 31 May 2008 04:22:46 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1467 I too am in the business of <a href="http://www.gosignmeup.com" rel="nofollow">online event registration</a> and have always had a hard time deciding which keywords to use as negative. It’s a really tricky situation because choosing the wrong ones can hurt you badly in the search engines. That being said we haven’t used “free” yet but that might be something we look into down the line. I too am in the business of online event registration and have always had a hard time deciding which keywords to use as negative. It’s a really tricky situation because choosing the wrong ones can hurt you badly in the search engines. That being said we haven’t used “free” yet but that might be something we look into down the line.

]]> By: Missy http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1465 Missy Fri, 30 May 2008 16:33:26 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1465 I have yet to delve into PPC, as i dont feel i am well versed in it. If not done right, PPC can be fruitless, not to mention expensive. This is a great tip i while have to bookmark and remember once i do venture into PPC. I am highly interested in PPC, and have been reading up on it for some time now. Hope to try it soon. Thanxs! I have yet to delve into PPC, as i dont feel i am well versed in it. If not done right, PPC can be fruitless, not to mention expensive. This is a great tip i while have to bookmark and remember once i do venture into PPC.

I am highly interested in PPC, and have been reading up on it for some time now. Hope to try it soon.

Thanxs!

]]> By: Levi C http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1427 Levi C Fri, 16 May 2008 22:24:37 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1427 Hi, Can you please tell more about negative keywords. I am running a site and i found it too expensive to run ppc specially that the landing page is now the best Hi,

Can you please tell more about negative keywords. I am running a site and i found it too expensive to run ppc specially that the landing page is now the best

]]> By: Bill McIntosh http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1395 Bill McIntosh Tue, 06 May 2008 18:53:29 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1395 Ha, nice analogy, I like it. I think using negative keywords is great and very beneficial to the RIGHT traffic you want to get through you PPC crowed. Ha, nice analogy, I like it. I think using negative keywords is great and very beneficial to the RIGHT traffic you want to get through you PPC crowed.

]]> By: Kristen http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1352 Kristen Thu, 17 Apr 2008 00:57:35 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1352 Ha ha...little notebook next to the bed! Thanks so much for the tip on using the AdWords keyword tool to find negative keywords. There I was plucking them out of thin air... Ha ha…little notebook next to the bed! Thanks so much for the tip on using the AdWords keyword tool to find negative keywords. There I was plucking them out of thin air…

]]> By: keenmary http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1324 keenmary Mon, 07 Apr 2008 23:34:58 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1324 Great,explained very nicely about a negative keyword.Slash Pay-Per-Click Costs Using Negative Keywords When you do <a href="http://www.netcallidus.com" rel="nofollow">pay per click</a> advertising, it is like throwing a party. You’ve created a guest list of people who are invited to your party (these are your keywords), but you’ve also hired a bouncer to keep out any undesireables (these are your negative keywords). Great,explained very nicely about a negative keyword.Slash Pay-Per-Click Costs Using Negative Keywords When you do pay per click advertising, it is like throwing a party. You’ve created a guest list of people who are invited to your party (these are your keywords), but you’ve also hired a bouncer to keep out any undesireables (these are your negative keywords).

]]> By: Traci http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1288 Traci Mon, 24 Mar 2008 21:56:57 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1288 Greg, Wow, that’s *really* unusual to make money on a keyword that includes the word “free”! Instead of just removing free as a negative keyword in your campaigns, what about actually adding keywords like “free online event registration” and putting them in their own ad group with their own special ad targeting the freebie-hunters? By having these KWs grouped together into a special ad group, you’ll be able to see – at a glance – whether these freebie keywords as a group are profitable for you. Or maybe you’ve already done this! In any event, thanks for reading and thanks for your great comment! -Traci Greg,

Wow, that’s *really* unusual to make money on a keyword that includes the word “free”!

Instead of just removing free as a negative keyword in your campaigns, what about actually adding keywords like “free online event registration” and putting them in their own ad group with their own special ad targeting the freebie-hunters?

By having these KWs grouped together into a special ad group, you’ll be able to see – at a glance – whether these freebie keywords as a group are profitable for you. Or maybe you’ve already done this!

In any event, thanks for reading and thanks for your great comment!
-Traci

]]> By: french horn http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1287 french horn Mon, 24 Mar 2008 18:56:24 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1287 [...] aljunied. we send in both Bclar and Asax for repair. then kelly and ZYacomplicated-me.blogspot.comSlash Pay-Per-Click Costs Using Negative Keywords For anyone who is reasonably new to the world of Pay-Per-Click PPC, let me share a few words of [...] [...] aljunied. we send in both Bclar and Asax for repair. then kelly and ZYacomplicated-me.blogspot.comSlash Pay-Per-Click Costs Using Negative Keywords For anyone who is reasonably new to the world of Pay-Per-Click PPC, let me share a few words of [...]

]]> By: Greg Moore http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1283 Greg Moore Sat, 22 Mar 2008 17:14:34 +0000 http://www.lunametrics.com/blog/2008/03/21/slash-pay-per-click-costs-using-negative-keywords/#comment-1283 Hi there! Lack of negative keywords can cost you a lot of money. The next question is, which words will you use for negative keywords? We're in the event registration business. In AdWords we bid on "online event registration." Since we charge money we decided to use "free" as a negative keyword. We were not interested, thank you very much, in paying for clicks from people searching Google for "free online event registration" where our ad came up on a phrase match. Later I was looking at Google Analytics, where you see the organic search queries people have used to find your site. (Traffic Sources --> Search Engines --> Non Paid --> Keyword from the drop down list.) Lots of people were typing "free online event registration," seeing our organic listing and clicking. Not only that, the Goals showed that a significant percent of these people were hitting the thank you page for becoming a lead, and some were even hitting the thank you page for becoming a customer! Apparently people were initially searching for something free, but when they discovered no one was offering these services free, they began investigating our company. Oops. I removed "free" as a negative keyword in AdWords. We've learned that looking at the list of organic search queries in Google Analytics, and seeing which are associated with Goal success and which are not, is a fantastic way to discover optimal negative keywords for paid search. Hi there!

Lack of negative keywords can cost you a lot of money. The next question is, which words will you use for negative keywords?

We’re in the event registration business. In AdWords we bid on “online event registration.” Since we charge money we decided to use “free” as a negative keyword. We were not interested, thank you very much, in paying for clicks from people searching Google for “free online event registration” where our ad came up on a phrase match.

Later I was looking at Google Analytics, where you see the organic search queries people have used to find your site. (Traffic Sources –> Search Engines –> Non Paid –> Keyword from the drop down list.) Lots of people were typing “free online event registration,” seeing our organic listing and clicking. Not only that, the Goals showed that a significant percent of these people were hitting the thank you page for becoming a lead, and some were even hitting the thank you page for becoming a customer!

Apparently people were initially searching for something free, but when they discovered no one was offering these services free, they began investigating our company.

Oops.

I removed “free” as a negative keyword in AdWords.

We’ve learned that looking at the list of organic search queries in Google Analytics, and seeing which are associated with Goal success and which are not, is a fantastic way to discover optimal negative keywords for paid search.

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