Using Network Location in Google Analytics
Who is visiting your site?
These are probably the types of things in your Network Locations report.
But organizations’ IP addresses sometimes resolve back to that organization instead of a generic ISP. Dig a little deeper and you may find segments of traffic that are important to your site.
These are important segments for this particular organization.
Where to find it:
In the GA reporting interface we can find it in the Visitor Reports under “Network Location.”
However, GA is inconsistent with the terminology for this in different locations. When creating a filter, it is called “Visitor ISP Organization.”
In Advanced Segments it is still called “Network Location,” but it’s under Systems instead of Visitors.
So there you have it, a quick look at Network Location and where to find it.
Now, go find out who is visiting your site.