Comments on: Custom Report for AdWords

By: Nigel

Nigel — Wed, 01 Feb 2012 15:33:01 +0000

Hey Great Post. It really helped me when creating a Custom Report in Adwords for a client. I like how you segmented by campaign, then ad group, and keywords.

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By: Wie Yoga

Wie Yoga — Fri, 18 Jun 2010 05:05:46 +0000

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By: Jonathan

Jonathan — Mon, 09 Nov 2009 21:00:23 +0000

Matt — Do you see a notice at the top of your report that the data are being sampled, with confidence intervals next to the reported numbers?

If you’re looking at a time period with more than 200,000 visits, Google Analytics uses sampled data for reports that aren’t precompiled in the reports database. It estimates the actual numbers and provides a confidence interval. There’s more information here: http://code.google.com/apis/analytics/docs/concepts/gaConceptsSampling.html#reportSampling

This is primarily a performance limitation and we can expect the 200,000 limit to go up eventually. In the meantime, the only recourse is to stick to data with less than 200,000 visits at a time, or accept the uncertainty (which is pretty safe in general, but probably not acceptable in the specific case of cost metrics).

By: Matt

Matt — Mon, 09 Nov 2009 20:21:51 +0000

Using this reporting method I found discrepancies from my AdWords data and the data in the report. It appears just about every metric was off by a small amount, but ended up showing a nearly $1000 change in the cost. Has this problem occurred for others? and is there a solution?

I really liked the cleanliness of this report, but if I’m getting incorrect data, the cleanliness isn’t much of a comfort.

By: Manifest

Manifest — Sat, 04 Jul 2009 06:35:25 +0000

Excellent looking report – and I agree completely that whilst custom reporting is very cool, and a great feature – at first glance it’s hard to think up what you want to combine!

By: Thomas

Thomas — Tue, 23 Jun 2009 08:32:05 +0000

thanx for the usefull report settings. By the way, is it possible to uncover the keyword options? In GA all the AdWord-keywords showing as broad match.
regards, Thomas

By: Avinash Kaushik

Avinash Kaushik — Fri, 30 Jan 2009 05:40:56 +0000

Jonathan, DangerMouse:

I take back my suggestion.

Both of you are right, I get cost zeros. As you can imagine I am surprised. But I’ll take this up with the team at Google, I don’t think this is how it should work. But of course as noted about, I am not a GA “expert”.

-Avinash.

By: Jonathan

Jonathan — Thu, 29 Jan 2009 16:30:58 +0000

Like DangerMouse, I find that I get zeros for cost data when using the “Paid Traffic” Advanced Segment.

And yes, Avinash: applying a segment as part of the report would be great! Part of the really nice thing about Custom Reports is setting them up for someone who may not be very familiar with GA to get exactly the data they need without it being complicated for them, and saving a pre-chosen segment as part of the report would be really helpful with that.

By: DangerMouse

DangerMouse — Thu, 29 Jan 2009 12:08:22 +0000

Excellent looking report – and I agree completely that whilst custom reporting is very cool, and a great feature – at first glance it’s hard to think up what you want to combine!

@Avinash – Did you try this method out? I’m finding that I lose my cost data when applying the Paid Segment.