Was that visitor signed-in?
With GA you can track custom information about a visitor, a specific visit, or a particular page with Custom Variables.
One of the things people often want to do is to know when the visit is a signed-in visit.
pageTracker._setCustomVar(1,”Signed-in status”, “Signed-in”, 2);
_gaq.push([“_setCustomVar”, 1, “Signed-in status”, “Signed-in”, 2]);
For example, here are 2 screenshots of the aboutus.org website. The first is the signed-in version. The second is the signed-out version.
Once you’ve set the custom variable for your signed-in visits, you can then look at that segment of visits and see how they stack up. Are they more likely to click on ads? Sign up for your newsletter? Purchase a product? Of course, you can get these insights by going to the Visitors > Custom Variables report in your GA, or by creating a Custom Report to pull in just the information you want to see for that segment.