Capitalization and GA: Basic but necessary
Today, while reading our KissInsights, I saw this question:
“[I came to your site to] learn how to aggregate all pages that are the same to be the same page when using Google Analytics. Currently, we have a number of instances where the same page shows up multiple times because the page is capitalized in one case and not in the other.
I know we’ve come really far in GA since we were force to use lots of filters and profiles, but this truly is a case for filters. In fact, there is a special lowercase filter for this (and one to use if you want to make everything uppercase, too.) Go create a new profile (never experiment on your production data, someone once told me) and then create a new filter, like the one I have below: