Archive for August, 2011

GoalCopy Updated for Firefox 6





If you’re not familiar with the Goal Copy Firefox extension, read the original post.

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Firefox’s new rapid release schedule means new versions every couple of months. Now 6 is out, and you know what that means: a new GoalCopy!

If you’ve upgraded to Firefox 6, just download the latest version here and get to copying! You might encounter a weird glitch where only the Find/Replace toolbar shows and the Copy/Paste options are nowhere to be found. Just re-enable it through the new Firefox menu as shown below:

Enable the Copy/Paste toolbar

Note: GoalCopy currently only works with the old version of the Google Analytics interface.

Custom Channel Groupings in Google Analytics

By now, you’ve probably heard. Google has released Multi-Channel Funnels to everyone. Everyone rejoice, for the days of last-click attribution are passed.

Well, not completely. For the moment, Multi-Channel Funnels remains sequestered away in its own special report section under the My Conversions tab. Once we have the ability to segment other reports by first-click source, or add custom weighting to existing Traffic Sources reports, then we can celebrate. ‘Til then, we have a lot to learn about Multi-Channel Funnels and how our current mode of thinking about traffic quality must change.

Back in April, during Multi-Channel Funnels’ soft launch, I posted about the different reports available, and since then, there have been countless blog articles about how useful all of these new reports are. But I haven’t really seen a lot about the Channel Groupings feature. And because I think they’re pretty much the new hotness, I decided to rectify that.

What are Channel Groupings? Click into the Top Conversion Paths report in Multi-Channel Funnels. Instead of seeing a bunch of source/medium combinations, you see all those nifty colored labels down in the data table? Yeah, those are Channel Groupings. Do you want to know why I love them so much? Because they make displaying data about your marketing efforts super duper easy.

Google Analytics Multi-Channel Funnels: Top Conversion Paths Report

We’ve always had a way to label our incoming traffic in Google Analytics. If you’ve used Google Analytics Campaign Tracking Parameters properly, just mosey on over to the Traffic Sources reports and there’s your marketing channels. But what happens if you want to organize everything differently? What if something is labeled as “social” when you’d prefer that it get classified as “community”? Sure, you could write a filter to modify the fields, but that doesn’t apply to historical data. You’re stuck pulling data out into Excel and fudging it yourself. Bummer.

Google Analytics Multi-Channel Funnels: Custom Channel Grouping Menu

Now, with Channel Groupings, you can see everything in a different light. And you can customize it. Just click on Channel Grouping under the viewing options above the data table and then choose Copy Basic Channel Grouping template… You could create your own from scratch, but using Google’s as a template makes it much, much easier.

Here’s what you should see:

Google Analytics Multi-Channel Funnels: Channel Grouping Options

Google has already done most of the work for you. Each of those colored labels is a set of rules identifying what type of traffic it should include. Let’s check out the Social Network grouping to see how it’s set up. Just hover over the label and then click Edit:

Google Analytics Multi-Channel Funnels: Social Network Grouping

Whoa! That’s a lot of rules. I don’t even know what half of those sites are, but apparently Google has been doing their homework. Weird that they have “vampirefreaks.com” but not “Google Plus”:

Google Analytics Multi-Channel Funnels: VampireFreaks.com?

Do you know of a social networking site that isn’t here? Just go to the bottom and click on Add ‘OR’ statement. Then write your own rule. What about werewolf-freaks.com? Why let the vamps get all the love?

You may even want to make your own grouping. What if you have an affiliate program and there are a number of sites showing up as “Referrals,” despite the fact that they’re really just affiliates sending traffic to your site. Go down to the bottom of the list and click Add New Rule. Give the grouping a name, pick some rules, and then assign a color:

Google Analytics Multi-Channel Funnels: Custom Affiliate Grouping

 

Now, whenever you want to view your own Custom Channel Groupings, you can pick them from the Channel Groupings dropdown above the data table. They’ll be available under the Assisted Conversions and Top Conversion Paths reports. The one drawback at the moment is that you can’t share Custom Groupings with anyone else, so they’ll only show up in the Google Analytics account in which you create them. They do show up in the new Profile Assets area, so I’m hopeful that Google will enable a sharing feature soon. ‘Til then, just be sure to create them in whatever account that you use most often.

What groupings are you planning on using? There are so many possibilities. ViralARG. Community or forum. Video. Television commercials. Mobile apps. You can further segment existing groupings, like “Official Facebook Links” versus “Word-of-mouth Facebook Links”, or “Official Twitter Clicks” versus “Retweet Links”. Back in the day, if you didn’t tag your URLs or set up a filter, you were out of luck. Now, if you know the referral URL, you can remap it to whatever Channel Grouping you want.

I think a lot of people have missed out on the power of this tucked-away feature of Multi-Channel Funnels, just because it’s not very well-advertised. If you’re looking for a way to wow the stakeholders at your next marketing meeting, try creating your own Custom Channel Grouping and showing off the new Google Analytics Multi-Channel Funnels. You’ll find a lot of really valuable data about how all of those channels interact, and you’ll get to do it your way.

The East Coast Earthquake via Social Media

Social media has become an essential means of communicating with one another, so much so that when a hurricane, tornado, storm or (in this case) an earthquake strikes, the social channels are abuzz with chatter. Let’s take a look at some of the conversations by channel and at the power of social media.

Twitter Earthquake

Twitter

Twitter was one of the main ways in which people discussed and spread information about the earthquake. Quicker than any news source or article could be written, Twitter helped share this info in an instant. At 3 pm there were about 20 tweets referencing the earthquake every 20 seconds or so, highlighting that more than 5,000 tweets went out since the earthquake occurred over an hour earlier. The power of these platforms is undeniable when it comes to their power to communicate an event or message to the masses. Much of the content shared reflected the minimal effect the earthquake had, except for interrupting many offices’ work day.

Facebook

The combined power of Facebook and mobile was clearly seen today as people updated their immediate reactions during and after the subtle quake. If you take a look at Facebook’s search results for all their users, the ones with their privacy settings off of course, by searching the word ‘earthquake‘ you’ll see a constant wave of updates. Happiness, sadness, confusion and even witty remarks can be seen over the uncommon event for many people. There are even posts of pictures of fallen lawn chairs labeled ‘the devastation of the east coast earthquake.’ View the search results for yourself here (must be logged into Facebook).

Facebook Earthquake

Foursquare

What happened on Foursquare was simply too funny to leave out. Brought to my attention by my co-worker Dorcas, there was a Foursquare venue created soon after the earthquake entitled “Earthquakepocalypse 2011.” This user-generated venue located in New York City got 18,974 check-ins by a total of 18,446 people and it is still rising. There are hundreds of tips appearing on this venue as well, highlighting how people use social media to make light of a situation at the drop of a hat because there were no catastrophic injuries or damage. It’s interesting to see how many people look to their mobile social platforms to share what they are doing at any downtime, even when standing outside of your office waiting for a small earthquake to pass.

Continue Reading about the Social Chatter

There are already thousands of posts about the earthquake all over the web, including some about the effect social media had on the communication about the earthquake. Here are a few:

All Facebook

: Virginia Earthquake Shakes Up Facebook And Its Users

All Twitter

: Twitter Beats Gov’t, Traditional Media And Geological Organizations To Break #Earthquake News

Social Times

: Thanks To Twitter, East Coasters Were Able To Quickly Verify the Quake

Mashable

: East Coasters Turn to Twitter During Virginia Earthquake

Tracking QR Codes in Google Analytics — Easy as Pie.

Sometimes the simplest things go unnoticed. Recently, a client informed me that they were going to start including QR codes in their print marketing and did I know of a good tracking program. About half an hour into researching the right solution for them, I had an epiphany/head-meet-desk moment when I realized that they were already hooked up with GA and could easily track a QR campaign in their existing account. Here’s how!

Google Analytics URL Creator

Thoughtfully, Google provides a fool-proof way of creating unique urls with urchin tracking modules (or UTM) parameters appended to the URL so that you can track the QR campaign in Google Analytics. Here’s a screen shot of the setup:

Google URL Generator

Now shorten that LONG URL

After you create the URL, plug it into your favorite URL shortener. Why should I? You may ask. It’s true, it does add another step to the process, but it’ll be well worth your while. See, the more characters a url has, the more information needs to be imbedded in the QR Code. This means that the actual QR Code ends up being much more dense, for lack of a better word. That means it’ll be harder for a mobile device to scan it.

When you’re making QR codes for print advertising purposes, it’s likely that that QR Code isn’t going to take up much real estate. That makes this denseness issue even more important. Plus, using a URL shortener like Bit.ly is super quick and easy.

Dense, hard to scan QR Code

Open, Easy To Scan QR Code

That Shortened URL Into Your Favorite QR Code Generator!

I like to use QRSTUFF because you can download hi res versions of the QR Code that will print nicely. Save the file and give it to your publisher and every time someone scans that flier you will be able to sort by Campaign in Google Analytics.

How Businesses Can Benefit From a Branded Foursquare Channel

This month Foursquare launched self-serve pages for brands and organizations. Before, Foursquare created pages for a variety of companies by hand each and every time, which wasn’t scalable. Now that this is an option for your business, I suggest creating a page of your very own to have more branding options, to promote your tips and get more followers. Here’s LunaMetrics’ Foursquare page, as well as MTV’s and The New York Times’ as examples of what your brand’s page could look like.

LunaMetric's on Foursquare

Where to Begin

Start by visiting Foursquare’s create a page resource and create your brand’s page by signing in with Twitter. Be sure to associate your Foursquare page with a company account, meaning an individual Foursquare account login not associated with any one person, so that your company always has access to the account.

Branding

Create a page title for your branded page. LunaMetrics’ page title is simply LunaMetrics. Then add a logo for the thumbnail for your page, using a GIF, JPEG or PNG under 100KB. Next upload a custom banner for your page that incorporates your branding/logo with some mention of the Foursquare platform or a reminder for followers to check in. This banner is the most important piece of your page branding-wise because it is what users see first when visiting your page. The banner should reflect why this page is a resource for your followers and potential followers.

Foursquare Sidebar

Copy

From here fill out the location of your business or headquarters of your brand. Add a catchy sidebar title and then create a keyword rich description of your brand with an explanation of this page as a resource. Be descriptive, yet concise at the same time. Lastly, link your Twitter, Facebook, YouTube, your website or any other combo of 4 websites that are important to link up on your branded Foursquare page. This copy on your Foursquare page is an essential way to connect your audience on Foursquare with your other social profiles, while providing browsers with a quick snapshot of who your brand is and what you’re doing on Foursquare.

Foursquare Tips

Tips

Tips are the biggest benefit of having your own page for your business. Start by writing 5 tips either about your business, surrounding businesses/locations or a combo of the two. I suggest writing a few tips about your business to help spread awareness about what you have to offer. Whenever anyone checks in within the same general area of your business a tip of yours will pop up on their Foursquare account directly after they’ve checked in. For example, if you were a seafood restaurant putting up a tip that said something along the lines of “Try our 5 dollar crab cakes every Tuesday,” it would help spread awareness of your specials, offers, products, services and about your business in general every time someone checked in around the area. Be sure to leave your own tips about other businesses as well because many are willing to return the favor, which is a more legitimate tip than a tip about yourself that you wrote yourself.

Newly Launched Lists

This feature launched yesterday and is another big benefit for businesses with their own page on Foursquare. You can begin to group your tips into lists based on any categories you want. For example, you can make a list of your favorite Italian restaurants in a particular area or the best bars for outside seating. This allows brands to organize their tips in a concise way, giving users an easy-to-access list of beneficial tips that they now associate with your business.

Event Tracking or Social Tracking or Both?

Using Google Analytics to Track Social Interactions on Your Site


With so many different social media buttons and boxes and plugins, deciding which ones to include on your site can be overwhelming. And it’s even more daunting to track your visitors’ interactions with those buttons, especially if the data ends up scattered across multiple reports.

Google Analytics’ new Social reports, populated with data using the new _trackSocial method, raise the question: When should you use event tracking and when should you use social tracking?

You might be influenced by the fact that Google +1s are automatically captured in the Social reports. So why not just use _trackSocial for everything instead of _trackEvent or some combination of both? Let’s look at some of the differences.

Visitor Data vs. Content Data

GA’s user interface distinguishes the two methods, _trackSocial and _trackEvent, by placing the resulting reports in separate sections. Event reports reside in the Content section alongside Pages and Site Search, while Social reports live in the Visitors section along with reports for Demographics and Behavior.

We get a little more insight from the official documentation which implies that “social interactions” are a subset of “general content interactions” and explicitly states that the advantage of using _trackSocial is in the framework it provides:

“While event tracking can track general content interactions as well, Social Analytics provides a consistent framework for recording social interactions.”

Before we look at that framework, I want to discuss what counts as a “social interaction.” The _trackSocial method was introduced as a way to track social plugins, but I think it could be applied to other social media buttons as well.

Socially Engaged or Not?

The documentation includes only examples for specific types of clicks – where the social media platform actually confirms a successful like or tweet or +1. But visitors may click on other types of buttons, such as “connect with us” icons that are nothing more than external links. They take the visitor to your Facebook page or your Twitter page, for example, where she may or may not click the Like button or the Follow button.

The Social reports identify visits by two Social Types – a visit is either from a visitor who is “Socially Engaged” or not. So you could decide that only successful likes or tweets or +1s truly indicate a visitor is Socially Engaged, and only use _trackSocial for those types of clicks.

In contrast, a visitor who clicks the link to go to your Facebook page might be less engaged. The problem is that once the visitor leaves your site, information about what happens next – such as whether she clicks Like or not – is beyond the reach of Google Analytics. GA can only record that she clicked the button to go to Facebook (or any other social media page you may have).

Consequently you could decide to exclude these clicks from the “Socially Engaged” data in Social reports, and instead use _trackEvent to populate that data in Event reports.

I’m inclined to count clicks on all social media buttons, boxes, and plugins as “social interactions” and try to put them all in the new Social reports, but you may have a different view. And I’m still experimenting to see what works for me.

Granularity and Flexibility

While you can build a good framework with event tracking, less granular than with social tracking but still pretty close, ultimately the edge goes to social tracking for its combination of granularity and flexibility.

For example, with the framework provided by _trackSocial, you could see the following in your Social reports (for a Facebook like):

  • Social Source (Facebook)
  • Social Action (like)
  • optional Social Entity (page being liked)
  • optional Page (page where the like occurred, potentially different from the page being liked)

Set up a similar framework using _trackEvent, and you could see this type of data in your Event reports:

  • Event Category (Facebook)
  • Event Action (like)
  • optional Event Label (concatenate the page being liked with page where the like occurred)

Obviously the event framework has less granularity since one event slot (Label) has to cover two social slots (Entity and Page). You can search by event label to view data for entities or pages – it’s just a little more work than using Social reports where it’s already broken out for you.

Another disadvantage of this particular event framework is that all the categories for social events, like Facebook and Twitter, are mixed together with categories for other events you might track, like downloads and video plays. On the other hand, the Social reports separate them quite nicely.

Perhaps most significantly, Event reports come with data for site usage and ecommerce, but do not contain goal data. Social reports have tabs for all three. That means more flexibility for analysis right out of the box. Click on that Goal Set tab and see right away how well your Socially Engaged visitors converted across different goals, and which types of engagement correlated with more or fewer conversions.

The Fly in the Ointment

Sounds good, right? Not so fast. There’s one potentially major drawback to consider.

Unlike events, social actions appear in every profile regardless of how it’s filtered. If I have a profile that includes only pages where no social actions appear, I’ll still have data in my Social reports. There’s a similar drawback with transactions, but not a similar workaround. Unfortunately, social actions are not available as filter fields, yet. (I’m still waiting for custom variables to be available in filters, too.)

Whether you choose event tracking or social tracking, all types of buttons can be tracked. I’m definitely leaning toward covering everything with _trackSocial. I’ll cover the details of my experiments in a follow-up post.

What’s your approach for tracking social interactions in Google Analytics? Which features are influencing your decisions? Please share in the comments.

New York, NY: Google Analytics Seminars for Success Training





google-analytics-certified-trainer

We will be taking our Google Analytics Training (Seminar for Success) on the road to Midtown Manhattan, New York on September 14-16th for a one to three day long training event:

Day 1: Google Analytics 101 for marketers and analysts just getting started with GA.

Day 2: Google Analytics 201 for intermediate and advanced marketers/analysts

Day 3: Google Analytics 301 for techies, webmasters and IT Guru’s

Each day is $499, with discounts given for multiple days. Training will be interactive, so please bring your questions and specific problems. Problem solving is a great way for everyone to learn more about GA capabilities.

The day begins with a continental breakfast at 8:00am and classes starting at 8:30am. Lunch will be provided and there will also be a few short breaks throughout the day. Handouts, jump drives with the slides from the training and WiFi will be accessible on site (we encourage attendees to bring their laptops).

You can learn more about the courses here or register for training here.

See you soon!

How to Use LinkedIn Today and Mashable Follow for Content Ideas for Your Blog or Elsewhere

Everyone has those moments when they want to write something, but can’t seem to find anything in the world to write about. It happened to me when I wanted to write this blog post. I ended up logging into my LinkedIn account and upon arriving at the home page I remembered some of the better resources for developing content creation ideas, LinkedIn Today and Mashable Follow. LinkedIn Today is LinkedIn’s version of a social news platform and it’s generated directly from the network you’re connected to, which helps bring you the most relevant news about the industries and topics you care about. Mashable Follow is Mashable’s version of a social network that allows you to choose which stories and activities of certain people you would like to follow.

Let’s talk about:

Mashable Follow

How to Specify What News is Important to You

The best thing about both of these services is that they act as a means to filter the content that you find most important right to one place. Many people choose one over the other to get their news based on their interests, but nevertheless the fact that both services are catered to your needs is what makes them powerful resources. There are thousands of news sources out there, but only so much time in the day. Specifying what you want to see is key to getting the most use of these services.

LinkedIn Today

LinkedIn Today offers you the content shared by over 100 million members of LinkedIn, based specifically off of the professional connections to your account, alongside the industries and sources you wish to follow. Begin by logging into your LinkedIn account and then visiting LinkedIn Today. You’ll see that you’ve already have a sleuth of headlines at your disposal. These are based off the content your connections and your connection’s connections have shared on LinkedIn. These articles are pretty relevant to you as a user, but for the complete experience begin by following industries and sources you find most valuable to your needs.

LinkedIn Today Screenshot

Now go to the top right hand corner of the LinkedIn Today home page and click the little grey arrow, circled here in red. This lowers a drop down menu and shows you a few options, click Follow/Unfollow. This will give you many industries to choose from such as Design, Construction, Banking and more. Choose which you’d like to follow or unfollow, repeating the same thing for the sources section. This section contains many online media outlets like Mashable, AdAge, the BBC and more. After selecting the areas you’re most interested in your work is done for now, giving you the most relevant news about what you actually care about.

Follow Unfollow Drop Down Menu

Mashable Follow

Millions of people read Mashable everyday as their #1 news source for all things social, tech and web related. One thing many don’t know is that Mashable Follow is Mashable’s version of a social network that helps filter content based on what you specify. To begin specifying what content interests you the most, create an account with Mashable. You can simply log in with your Twitter or Facebook account to setup your Mashable account. Now from here you begin to fill out information in your profile and connect your other social networks to this account, however this isn’t necessary.

Mashable Sign-in

Now go to the top of the menu bar and click on either People or Topics to begin following who or what concerns you. Once you’ve began following topics like Facebook or Social Media and people like Pete Cashmore or Ben Parr, you’ll begin to receive updates at the top of your screen under My Stories and Activity. What does this mean? You can still browse through Mashable as you would regularly, but now with an added relevance to what you care about most. If you look under My Stories there will be a propagated list of articles based upon the topics you chose to follow. Under the Activity tab you can begin to view the activities of the people you chose to follow, like their comments on articles or the articles they shared on their social networks. This gives you a wide variety of articles to read and browse based on who you trust and what industries relate to you. It’s like the Facebook news feed but filled with only articles you’re concerned about.

Mashable Activity

How to Come Up with Content Ideas From Both Sources

Now that you have both custom news sources specified to your needs and interests, it’s time to troll them for ideas for your blog or website. The 5 ways to use these custom news sources are for:

  1. Product Updates: You’ll be one of the first to learn about the latest and greatest product updates and releases as they pertain to you in Mashable Follow and LinkedIn Today. With this knowledge of a new iPad or Zynga release, you could write a blog or article about a currently unexplored aspect of the new product. Many articles are released about the various features and uses of a new product, like Google+ for instance. Taking an existing story about a product and giving it a spin of your own is a great way to garner the same level of interest the original article achieved.
  2. Company Innovations: Just like the amount of news there is available to asbord in one day, the number of companies with important developments is expanding each and every day. Start by looking at companies with the biggest market share and multiple mentions on both platforms. By following certain people in Mashable Follow, you can see which companies are generating the most buzz by the people you trust. See what one of your favorite companies is accomplishing and write about how it will affect the entire industry, your company or the way we think about a particular product or service. Mashable Follow allows you to follow certain high profile companies, stay updated on their progress to see what information you can pull from them in the future.
  3. ‘How To’ Ideas: Similar to taking your own spin on a company or product innovation, looking at an existing ‘how to’ article can help spur ideas for your own version of these step by step guides. While using LinkedIn Today, I discovered this ‘how to’ guide for 5 Terrifically Brilliant Uses of Tumblr, from here you could begin to think of ‘how to’s based on the pros and cons of different blogging platforms, how to decide between WordPress or Tumblr, how to misuse a Tumblr, etc.
  4. Finding Photos, Images & Infographics: Mashable Follow’s topics sections are wonderful for discovering professional and user-submitted images, alongside infographics. Find these various types of imagery and write an article about them. For instance, an infographic about the history of mobile use is a wonderful example of an image you can write a lengthy blog post about. You could even troll both custom news sources to find a series of images from a variety of sources and come up with your own top ten list, the opportunities are endless.
  5. Developments in Pop Culture: Lastly, look how different innovations in pop culture affect your industry or interests. Take a different approach to a movie release’s social media campaign or how news in the entertainment world can be spun to have more practical uses. There’s a lot of opportunity here as well, as long as you look at what people you value are sharing and make it your own.

What Makes A Successful Facebook Ads Campaign?

Prices of Facebook advertising have risen 40% in cost-per-click, according to a marketing report on the first quarter of 2011. This clearly shows that the rise in the cost of Facebook advertising is attributed to the growth of the popularity of using Facebook advertising overall. With the introduction of sponsored stories, it appears Facebook truly feels it has the room to raise the cost of its social ads. Since the prices are rising, it’s important to get the most bang for your buck. Begin by understanding what the best practices are for a Facebook ad campaign. What’s better than seeing examples from who’s doing it right?

7 Best Practices for Facebook Ad’s Campaign

1. Social ads work 3x better than traditional Facebook ads. With the addition of Sponsored Stories, many advertisers have seen higher click-through-rates, brand lift, ad recall and increased likeliness to recommend due to the social aspect of these new ads. Users can Like the content of the ad directly on the ad, comment, share, see which of their friend’s already likes the ad’s content and more. In the end, these ads make it easier for word of mouth to spread via the recommendation of friends and for users to interact with and share their content.

Example: Express
Sponsored Story Example

2. Re-targeting existing fans helps increase acquisition and engagement. If you’ve already gotten an existing fan base that’s the size you’re looking for, but wish for more engagement, then using ads to re-engage your audience is a wonderful way to help raise the overall visibility of your Page. By increasing your engagements with fans, you will naturally increase the number of fans that like your Page. It’s also helpful to target your existing fans with ads that sent them to your website or product pages because they’ve already indicated they like your Page. 70% of the time when people like a Page, they truly like your brand and sending traffic to your website in this instance will work much more effectively.

Example: Kreayshawn
Kreayshawn Facebook Ads

3. Simple no brainer copy is the best way to go. Facebook users love to browse through their profile and don’t have time to stop and read extensive content with a confusing message. Keep the copy of the ad short, sweet and relevant for the best CTR.

Example: James Hardie

4. Start wide with your demographic targeting, than alter the focus based on the resulting interest the ad receives. Many advertisers make the mistake of using very specific targeting in the beginning of their Facebook ad campaign. Starting much broader, then focusing the targeting as you proceed has shown to be much more successful overall. In this example, RadioShack has added people’s interest in cycling to the ad’s copy. They are running a different campaign involving cycling right now, so they focused their ad campaign to include the right age range and interest groups for ads involving cycling.

Example: RadioShack

5. Avoid ad blindness by rotating ad images and copy often. This is one of the most important things you can do to ensure that Facebook users continue to see your ads among the plethora of other information thrown at them on every page. Different combinations of copy and eye catching imagery will work to help your ads standout from the crowd and continue to spur engagement.

Example: FIAT USA
FIAT USA Ad FIAT USA Ad 2

6. Promote Facebook contests and campaigns with ads to help encourage increased engagement.This technique can help bring more Facebook users to enter your contents or interact with your other promotional campaigns on the network. This will increase the conversions you’re looking to achieve with this original campaign or promotion (like email sign-ups or more Fans) by echoing it through Facebook ads.

Example: Wicked Lasers
Wicked Lasers Facebook Ad

7. Similar to the suggestion to use social ads vs. traditional ads, use Like buttons on ads often. It’s super simple for someone to like something and why make them visit your Page to do so, when it can be done with the same effect on the ad they saw first.

Example: HTC Sensation 4G
HTC Facebook Ad