Twitter Face-off: Brian Honigman vs me

By /

November 3, 2011

This labs tool from is lots of fun. After I created it, Brian (who works here at Luna in social media) and I reviewed the results together. He is such a bigger tweeter than I am that the results were surprising to me. (BTW, the company doesn’t really explain their algorithm, but they do say that the avatars are dressed and have accessories based on tweets. Notice that Brian is a rocker and I am a workaholic, but I think he does pretty well in both categories.) Brian thinks that I must have a higher engagement with my very rare tweets than he does with his many more tweets. Enjoy.

Our owner and CEO, Robbin Steif, started LunaMetrics ten years ago. She is a graduate of Harvard College and the Harvard Business School, and has served on the Board of Directors for the Digital Analytics Association. Robbin is a winner of a BusinessWomen First award, as well as a recent Diamond Award for business leadership. You should read her letter before you decide to work with us.

Contact Us.


24 S. 18th Street, Suite 100,
Pittsburgh, PA 15203

Follow Us



We'll get back to you
in ONE business day.