Upcoming LunaMetrics Seminars
New York City, Aug 4-8 San Francisco, Aug 11-15 Los Angeles - Anaheim, Sep 8-12 Washington DC, Sep 22-26

Google Analytics Configuration Made Easy

Create an account, copy the code, and paste it on every page of your site. Easy, right?

Not so fast.

If you’re just starting out using Google Analytics, you may not be aware of all the advanced code implementations available, much less how to modify the code for your needs. But if you are tracking across subdomains or multiple domains, or if you want to do some advanced tracking with events that’s exactly what you need to do.

To make matters worse, navigating through the labyrinthine administrative interface to find the tracking code snippet can be somewhat daunting. Especially if you’re used to the old version of the interface. And although the code wizard in GA does include several configuration options, the instructions are neither complete nor easy to follow for beginners.

Google Analytics Configuration Tool by RavenTools

To solve these problems, the team at Raven Internet Marketing Tools has built the Google Analytics Configuration Tool. (Full disclosure: we provided consulting on some of the technical details for this tool, so of course we’re thrilled to see it’s birth). They just launched this free tool, aimed at simplifying the process of configuring your Google Analytics. Out of the gate, there are several specific situations they provide instructions for, including:

  • One domain with subdomains
  • Multiple domains with subdomains
  • Site search setup
  • 404 error page tracking
  • Event tracking
  • Setting up goals
  • Tracking Facebook page and referrers

There’s also a URL  builder for tagging your URLs with campaign parameters.

Besides just giving you the snippet of code, the GA config tool leads you step by step, asking questions about what you’re trying to track and then providing the code and instructions of what to do with it. It also provides the code in either asynchronous or the traditional ga.js.

This is a godsend for people who don’t deal with GA on a daily basis. Trying to figure the correct code configurations has generally meant wading through a sea of posts in the help forums, where the information is often outdated and inconsistent. This tool takes the guesswork out of the setup, letting you focus on what matters – your data!

Coming from the folks who also created the Schema Creator (for creating structured markup for your site), not to mention their core suite of internet marketing tools, this will be an essential addition to many digital marketers’ arsenals. They’re already working on adding functionality to help with regular expressions, setting up filters and other points of analytics confusion.

Go try this tool out and let us know what you think. Are there any other GA-related instructions you’d like to see added? What is it about GA that is most confusing to you?

The comments are yours.

Jim Gianoglio

About Jim Gianoglio

Jim Gianoglio is our Digital Analytics Engineer. He works with implementation, analysis of Google Analytics, and spearheads the LunaMetrics Google Analytics seminars across the country. Want to see him in action? He'll be heading our Google Analytics training in Los Angeles. Before succumbing to the siren song of analytics, he led the SEO campaigns of Fortune 500 companies in the insurance, retail and CPG industries. Things you didn’t know about Jim: he runs marathons, photographs weddings and has done voiceovers for TV commercials.

http://www.lunametrics.com/blog/2012/01/11/google-analytics-configuration-easy/

Comments are closed.