Dan Wilkerson is a Software Engineer at LunaMetrics. He is passionate about web technology, measurement, and analysis. Dan is the winner of the 1999 Forge Road Elementary School Science Fair for his groundbreaking report on how magnets work. (ICP, take note.) Dan has worked at LunaMetrics in social media, as our marketing manager, and now in our analytics department.

  • http://www.redflymarketing.com Dave Davis

    Very good Dan! Brilliantly executed :)

    Would love to see some detailed walkthroughs on adding common data layers (ecommerce tracking data etc.).

  • Mike

    Great post.
    If you could just enlighten us about how to setup dataLayer? It seems to be the biggest challenge in implementing GTM.

    Thanks !

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