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Google Tag Manager: The Basics, The Goods, and The Power

Dan Wilkerson

About Dan Wilkerson

Dan Wilkerson is an Analytics Engineer at LunaMetrics. He is passionate about web technology, measurement, and analysis.


2 Responses to “Google Tag Manager: The Basics, The Goods, and The Power”

Dave Davis says:

Very good Dan! Brilliantly executed :)

Would love to see some detailed walkthroughs on adding common data layers (ecommerce tracking data etc.).

Mike says:

Great post.
If you could just enlighten us about how to setup dataLayer? It seems to be the biggest challenge in implementing GTM.

Thanks !