20 Google Facts & Stats that Every Marketer Should Know
No company dictates the online marketing industry and all of our careers like Google. Regardless of whether you use the company’s products, your customers do and that leaves you no choice but to become a Google expert.
This post outlines 20 things that every marketer should know about Google. Some are huge (and somewhat unimaginable) dollar figures. Others are market share percentages. The one thing they all have in common: you need to know them.
If we missed any important facts, please let us know in the comments.
Search & Mobile Statistics
Google controls 67.6 percent of the US search engine market, well ahead of silver medalist, Bing, which has less than 20 percent.
Google projects that 90 percent of its revenue this year will come from digital advertising. About 20 percent of those earnings are from the Google Display Network.
Google will make $44 billion in ad revenue this year by owning 31.45 percent of the global digital ad market, 20-something points ahead of the runner up, Facebook.
Last year, nearly $9 billion of its ad revenue came from mobile. That number is expected to increase with mobile adoption.
Android operating system holds roughly 80 percent of the global smartphone market with about 1.6 billion units around the globe in 2014. Android’s 76 million users in the US make up about 50 percent of the market (compared to Apple’s 40 percent).
The industries with the highest cost-per-click (CPC) on AdWords are insurance, banking then legal.
Google Apps & Tools Facts
There are more than 500 million Gmail accounts with 1 billion Android installations.
IBM and Microsoft have long been the leaders of business email. Surveys found that only one of the Fortune 50 use Gmail. Look outside of big business, however, and the story changes. In 2014, 60 percent of mid-sized businesses used Gmail and 92 percent of startups. As the next corporate generation matures, expect for Gmail to grow with them.
YouTube has 1 billion unique users each month who consume 6 billion hours of content.
Chrome just broke 20 percent of the browser market, putting it in second place, but still well behind Internet Explorer.
Google Analytics is used by somewhere between 10 million and 25 million websites worldwide and various surveys suggest over 50 percent of business websites (both large and small) use Google Analytics.
Final Thing Marketers Should Know
To google is a verb recognized by Merriam-Webster (and most people on the North American continent). As a verb, and not a proper noun, googling is not capitalized. Google, the company, is capitalized.
There were only 20 slots so lots of Google facts and statistics did not make the cut. Are there any that you think should be on the list? Please share in the comments.
About Andrew Garberson
Andrew Garberson is the SEO Department Coordinator at LunaMetrics. His inbound marketing and public relations background includes management experience in entrepreneurial, nonprofit and agency environments. Andrew spends much of his free time as a pro bono communications consultant for international grassroots organizations in the nonprofit sector. He has master's degrees in business administration and mass communications.