The Guide to Google’s Goodies

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blog-guide-to-google-goodies
We’ve curated a list of the top Official Google resources for web and marketing professionals, bringing you the best of Google in one spot.

If you’re a webmaster, blogger, web developer, or internet marketing professional, you know that Google has a ton of amazing products and educational material to help you do your job.

However, these ever-changing resources are scattered about the huge and ever-expanding Google eco-system, and it can be hard to separate the wheat from the chaffe. So there’s a good chance that you don’t know about all the resources you should.

This guide was made to help with that.  We’ve listed the most underappreciated and bookmark-worthy tools, support material, publications, educational guides, and other resources created by Google. We also categorized them by discipline and type of resource, and we’ve designated our favorite and very most under-utilized resources as Luna Top Picks, marked with stars below.

Enjoy!

2015 Tech Trends for Marketers

Link: http://think.storage.googleapis.com/docs/top-3-tech-trends-marketers-should-watch-in-2015_infographics.pdf
Categories: General
Type of Resource: Other educational content

This nice infographic has some intriguing stats showing where the puck is heading in terms of search behavior and search technology.

AdSense Help

Link: http://support.google.com/adsense/
Categories: Other
Type of Resource: Support

The Help Center for publishers running Google AdSense ads on their sites.

Advertise – Google Developers

Link: http://developers.google.com/advertise/
Categories: Development
Type of Resource: For developers

Links to APIs and developer documentation for app-makers and publishers running Google ads such as AdSense, Google Shopping, AdMob, and DoubleClick.

AdWords – YouTube

Link: http://www.youtube.com/user/learnwithgoogle
Categories: AdWords
Type of Resource: Videos

The official Google AdWords YouTube Channel.

AdWords Best Practices Series

Link: http://support.google.com/adwords/answer/6154846
Categories: AdWords
Type of Resource: Guidelines

An excellent series of Google’s official advice on using AdWords. Published in February of 2015, this series is notable for its practical, actionable explanations on using AdWords features strategically.

AdWords Display Planner

Link: http://adwords.google.com/da/DisplayPlanner/Home
Categories: AdWords | General
Type of Resource: Tool or product

This free tool can be used to find relevant sites advertising on Google’s network. It also provides data on demographics, affinities, and other market characteristics. It’s not only critical for AdWords display advertising, it’s also handy for general market and outreach research.

AdWords Help

Link: http://support.google.com/adwords/
Categories: AdWords
Type of Resource: Support

The Help Center for Google AdWords.

AdWords Scripts

Link: http://developers.google.com/adwords/scripts/
Categories: AdWords | Development
Type of Resource: Hacks

AdWords scripts are a powerful way to gain a lot of insight or control while saving a whole lot of time. Be sure to check out the scripts solutions page for some awesome goodies including special reports, bid-automation tools, dynamic ad copy writers, broken link alert, and more. Some of these are very easy to set up, too!

Analytics Academy

Link: http://analyticsacademy.withgoogle.com/explorer
Categories: Analytics
Type of Resource: Course

Great courses on Google Analytics and web analytics.

Chrome Developer Tools

Link: http://developer.chrome.com/home/devtools-pillar
Categories: Development | SEO/Webmasters
Type of Resource: Tool or product

Peruse the guides and documentation to Chrome Developer Tools to trully appreciate why F12 is the most magical of all keyword buttons. If you’re not familiar, start with the overview.

Chrome Help

Link: http://support.google.com/chrome/
Categories: General | Other
Type of Resource: Support

The Help Center for Google Chrome. If you’re a web marketer, the capabilities of the world’s most popular web browser is worth being familiar with.

Content Experiments

Link: http://support.google.com/analytics/answer/1745147?hl=en&ref_topic=1745207&rd=1
Categories: Analytics
Type of Resource: Tool or product

Learn how to use Content Experiments in Google Analytics to A/B test (well, multi-armed bandit test) your site.

Directory of Official Google Blogs (& Social Accounts)

Link: http://www.google.com/intl/en/press/blog-directory.html
Categories: General
Type of Resource: Blog/news | Hub

Links to all 150+ official Google blogs, from the AdWords Brazil Blog to the Zagat blog. This page also links to the directories of the official Google social media accounts and News from Google.

Google AdWords Keyword Planner

Link: http://adwords.google.com/KeywordPlanner
Categories: General | AdWords
Type of Resource: Tool or product

Formerly known as the AdWords Keyword Tool, this is an amazing free tool for building AdWords campaigns and looking up search popularity of keywords.

Google Alerts

Link: http://www.google.com/alerts
Categories: General | SEO/Webmasters
Type of Resource: Tool or product

This free tool to monitor the web will provide alerts when Google finds new pages containing keywords or queries you set up.

Google Analytics – Google Developers

Link: http://developers.google.com/analytics/
Categories: Analytics | Development
Type of Resource: For developers

The Google Developers guide to using Google Analytics on your site, your mobile app, or through the GA API.

Google Analytics – YouTube

Link: http://www.youtube.com/user/googleanalytics
Categories: Analytics
Type of Resource: Videos

The official Google Analytics YouTube Channel.

Google Analytics API Query Explorer

Link: http://ga-dev-tools.appspot.com/query-explorer/
Categories: Analytics | Development
Type of Resource: For developers

Practice using the Google Analytics API in real-time with your GA data. This is a must for anyone looking to automate reporting through the API!

Google Analytics Blog

Link: http://analytics.blogspot.com/
Categories: Analytics
Type of Resource: Blog/news

The official Google Analytics blog.

Google Analytics Certified Partners Gallery

Link: http://www.google.com/analytics/partners
Categories: Analytics
Type of Resource: Tool or product

View a list of all Google Analytics Certified Partners with reviews and feedback, as well solutions created by Google Analytics Technology Partners.

Google Analytics Enhanced Ecommerce Demo

Link: http://ga-dev-tools.appspot.com/enhanced-ecommerce/
Categories: Analytics | Development
Type of Resource: For developers

Want to see Enhanced Ecommerce in action? Check out the implementation guide as well as a test site with functioning Enhanced Ecommerce hits being sent into Google Analytics.

Google Analytics Help

Link: http://support.google.com/analytics/
Categories: Analytics
Type of Resource: Support

The Help Center for Google Analytics.

Google Analytics IQ study guide – Analytics Help

Link: http://support.google.com/analytics/topic/6083717
Categories: Analytics
Type of Resource: Other educational content

Designed for the Google Analytics Individual Qualification exam, this study quide has some great educational material on Google Analytics and web analytics.

Google Analytics Solutions Gallery

Link: http://www.google.com/analytics/gallery/
Categories: Analytics
Type of Resource: Hacks

Get dashboard templates, advanced segments, and loads of other Google Analytics goodies here. A treasure trove of time-savers!

Google Apps for Work

Link: http://www.google.com/work/apps/business/
Categories: General | Other
Type of Resource: Tool or product | Hub

Business solutions for the Google Apps suite, which includes Gmail, Hangouts video conference, Google Calendar, Google Drive, Docs, Sheets, and more.

Google BigQuery

Link: http://cloud.google.com/bigquery/
Categories: Other
Type of Resource: Tool or product

Google’s entry into big data, BigQuery is a inexpensive product for analyzing huge data-sets.

Google Business Solutions Sitemap

Link: http://www.google.com/services/sitemap.html
Categories: General
Type of Resource: Hub

This Google Business Solutions page contains links to a slew of products and resources for marketers, covering topics including advertising, analytics, Google Apps, and more.

Google Cloud Platform

Link: http://cloud.google.com/
Categories: Other
Type of Resource: Tool or product

Google Cloud Platform is Google’s cloud computing suite – in Google’s words, "a set of modular cloud-based services that allow you to create anything from simple websites to complex applications."

Google Developers

Link: http://developers.google.com/
Categories: Development
Type of Resource: Hub

The Google Developers home page is the gateway to a lot of nerdy goodness.

Google Groups

Link: http://productforums.google.com/forum/
Categories: General
Type of Resource: Forum

The Google Forums homepage links to the official forums for over 40 Google products.

Google Help

Link: http://support.google.com/
Categories: General
Type of Resource: Support | Hub

Main Google Help hub. At last count, this page had links to the Help Centers for 98 Google products. Hopefully, they throw a party for their helpdesk guys and gals when this page hits 100.

Google My Business

Link: http://www.google.com/business/
Categories: SEO/Webmasters | Other
Type of Resource: Tool or product

"Google My Business" is what "Google Places" evolved into. Access important information and controls for local SEO, business reviews, and Google+. Recommended for all websites; mandatory for local businesses.

Google News Publisher Center

Link: http://partnerdash.google.com/partnerdash/d/news
Categories: SEO/Webmasters
Type of Resource: Tool or product

If your site publishes news, it’s essential you register and configure your site on Google News Publisher Center and maximize your presence on the Google News search engine vertical.

Google Public Data Explorer

Link: http://www.google.com/publicdata/directory
Categories: Googling
Type of Resource: Tool or product

A great place to find data and stats. Useful for market research and content development.

Google Search Engine Optimization Starter Guide

Link: http://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
Categories: SEO/Webmasters
Type of Resource: Guidelines

Google’s guide to SEO. Many pros will contend there are better SEO guides, but this one is still pretty good. Plus, this is a critically important document for understanding Google’s point of view on many SEO matters.

Google Tag Manager – Google Developers

Link: http://developers.google.com/tag-manager/quickstart
Categories: Google Tag Manager | Development
Type of Resource: For developers

The guide to adding Google Tag Manager to your website, including how to set up a data layer as well as adding features like Enhanced Ecommerce.

Google Tag Manager API Reference – Google Developers

Link: http://developers.google.com/tag-manager/api/v1/reference/
Categories: Google Tag Manager | Development
Type of Resource: For developers

API resources for Google Tag Manager.

Google Tag Manager official website

Link: http://www.google.com/tagmanager/
Categories: Google Tag Manager
Type of Resource: Tool or product

A free product that allows you to add and control elements and scripts (called Tags) loaded onto your webpage through an intuitive user interface. For any sizable site using Google Analytics, GTM is a must-have. We have written a thing or two about GTM in our blog, btw.

Google Tips

Link: http://get.google.com/tips/
Categories: General | Googling
Type of Resource: Other educational content

"88 things you didn’t know you could do on Google," including, "Turn your lights on and off with Wink" and "Start your Lincoln car by voice".

Google Trends

Link: http://www.google.com/trends/
Categories: General
Type of Resource: Tool or product

A must-use free tool for any marketer or online writer or editor, Google Trends enables users to look up trends in popularity of search terms.

Google Webmasters – YouTube

Link: http://www.youtube.com/user/GoogleWebmasterHelp
Categories: SEO/Webmasters
Type of Resource: Videos

The official Google Webmasters YouTube Channel is home to some of the most popular and important videos on SEO, boasting over 168k subscribers and over two dozen videos that have 100k+ views. Classics include Maile Ohye’s helpful videos and Matt Cutts’ videos answering important SEO questions (which so often sent the SEO community on fire).

Inside AdWords

Link: http://adwords.blogspot.com/
Categories: AdWords
Type of Resource: Blog/news

The official blog for news, tips and information on Google AdWords.

Inside Search Blog

Link: http://insidesearch.blogspot.com/
Categories: General | SEO/Webmasters
Type of Resource: Blog/news

The offical blog for Google Search. This is the place for announcements of notable additions and enhancements to Google Search functionality, including Android and Google Now.

Inside Search: How Search Works

Link: http://www.google.com/insidesearch/howsearchworks/
Categories: General | SEO/Webmasters
Type of Resource: Other educational content

A nice primer for understanding how Google works.

Links for all Products – Google Developers

Link: http://developers.google.com/products/
Categories: Development
Type of Resource: Hub

HUGE list of links to developer documentation and APIs for every single Google product.

Measurement Strategy / Customer Journey

Link: http://storage.googleapis.com/think/docs/measure-what-matters-most_articles.pdf
Categories: General | Analytics
Type of Resource: Guidelines

"Measure What Matters Most: A marketer’s guide to improving outcomes by focusing on your best customers at the critical moments in their journey."

Mobile SEO – Webmaster’s Mobile Guide

Link: http://developers.google.com/webmasters/mobile-sites/mobile-seo/
Categories: Development | SEO/Webmasters
Type of Resource: Guidelines

All the mobile SEO best practices, from m-dot sites to mobile usability, straight from the horses mouth.

Mobile-Friendly Test

Link: http://www.google.com/webmasters/tools/mobile-friendly
Categories: Development | SEO/Webmasters
Type of Resource: Tool or product | Guidelines

Use this tool to see how well your site complies with Google’s mobile-usability best practices.

Multi Screen Design Prinicples

Link: http://static.googleusercontent.com/media/www.google.com/en/us/intl/ALL_ALL/think/multiscreen/pdf/multi-screen-moblie-whitepaper_research-studies.pdf
Categories: SEO/Webmasters
Type of Resource: Guidelines

Google established 25 principles of mobile site design to help companies build mobile sites that "delight customers and drive conversions."

New AdWords Features – AdWords Help

Link: http://support.google.com/adwords/answer/6151102
Categories: AdWords
Type of Resource: Blog/news

A running list of updates and new features for Google AdWords, complete with links to the announcements and help documentation.

Nonprofits Help (for Google for Nonprofits program)

Link: http://support.google.com/nonprofits/?hl=en#topic=3247288
Categories: Other
Type of Resource: Support

If you’re a non-profit, this has must-read content. Why? Well, "The Google for Nonprofits Program offers qualified organizations access to free versions of paid Google products and special features designed for nonprofits."

Official Google Blog

Link: http://googleblog.blogspot.com/
Categories: General
Type of Resource: Blog/news

Functioning more as a blog and PR mouthpiece than a source for breaking news for marketers and web devlopers, the Official Google Blog still has plenty of fascinating content as well as the occassional useful piece of news pertaining to the greater Google eco-system.

Official Google Webmaster Central Blog

Link: http://googlewebmastercentral.blogspot.com/
Categories: SEO/Webmasters
Type of Resource: Blog/news

THE source for official Google updates pertaining to SEO. Serious SEOs check out every article published here.

PageSpeed Insights

Link: http://developers.google.com/speed/pagespeed/insights/
Categories: SEO/Webmasters
Type of Resource: Tool or product

A free tool for analyzing and diagnosing issues with site speed.

Search Console Help

Link: http://support.google.com/webmasters/
Categories: SEO/Webmasters
Type of Resource: Support

Help Center for webmasters and Google Search Console (formerly known as Google Webmaster Tools).

Search Console Home

Link: http://www.google.com/webmasters/tools
Categories: SEO/Webmasters
Type of Resource: Tool or product

Formerly known as Google Webmaster Tools, Google Search Console is a must-use free suite of tools and reports for webmasters and SEOs that provides official data and configuration control for your site in Google. We wrote a long guide on how to get the most out of it.

Search Help

Link: http://support.google.com/websearch/
Categories: Googling
Type of Resource: Support

The Help Center on Googling. You’d be surprised how many tricks you don’t know.

Search Help: Punctuation, Symbols & Operators in Search

Link: http://support.google.com/websearch/answer/2466433?hl=en
Categories: Googling
Type of Resource: Support

How to use Google Search like a boss.

Settling the (Quality) Score – AdWords Best Practices Series

Link: http://storage.googleapis.com/support-kms-prod/SNP_D1067664441146672582C1C11DBDBD8F0E63_6090702_en_v0
Categories: AdWords
Type of Resource: Guidelines

Understanding Quality Score is critical to keeping cost-per-click down in Google AdWords. Published in June 2014, this official guide is the essential resource for demystifying Quality Score (a concept which often needs demystified).

Shopping – Google Ads

Link: http://www.google.com/ads/shopping/
Categories: AdWords
Type of Resource: Hub

This for people involved in e-commerce and online retail marketing is a Gateway to resources on Google Shopping, AdWords Product Listing Ads, and related services.

Structured Data – Google Developers

Link: http://support.google.com/webmasters/answer/99170?hl=en&ref_topic=4600154
Categories: SEO/Webmasters
Type of Resource: Support

Explains how to use schema.org markup to win rich snippets in Google’s results pages. This page explains what rich snippets are and which types of rich snippets are available.

Think with Google

Link: http://www.thinkwithgoogle.com/
Categories: General
Type of Resource: Other educational content

"Google’s source for insights, trends and research in digital marketing. Get creative inspiration, industry intelligence and best practices for your business."

Web Fundamentals – Google Developers

Link: http://developers.google.com/web/fundamentals/
Categories: Development | SEO/Webmasters
Type of Resource: Guidelines

"Web Fundamentals is a comprehensive resource for multi-device web development" and "Best practices for modern web development". Useful for both understanding general best practices in development and for understaning how technical development issues might impact SEO. The resources on responsive design are especially noteworthy.

Webmaster Academy

Link: http://support.google.com/webmasters/answer/6001102
Categories: SEO/Webmasters
Type of Resource: Course

Google’s course on the basics of getting a site going and getting organic Google traffic.

Webmaster Central Help Forum

Link: http://productforums.google.com/forum/#!forum/webmasters
Categories: SEO/Webmasters
Type of Resource: Forum

This forum is home to advanced SEO questions not answered elsewhere in Google. Consider asking a question when you’re stumped. Just note that the answers are not the official words of the Google.

Webmaster Guidelines Summary

Link: http://support.google.com/webmasters/answer/35769?hl=en&ref_topic=6002025
Categories: SEO/Webmasters
Type of Resource: Guidelines

Summary of Google’s guidelines for SEO, including content, technical and quality (read: spam) guidelines. Ignorance of the law won’t stop you from getting dinged for committing SEO no-nos (like link schemes), and this page is the law.


Hope you found this guide useful. Let us know if we missed anything big. If the guide is a hit, we’ll update it down the road.

Reid Bandremer is a former LunaMetrician and contributor to our blog.

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