The Best Chrome Extensions for SEOs and AdWords Professionals/
October 11, 2016
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish.
In my experience, Chrome extensions have been one of the easiest ways to take care of those problems so I can get work done faster. With that in mind, I’ve compiled a list of my favorite extensions to help you do the same.
Google Tag Assistant
Tag Assistant is a great tool. It helps webmasters verify that their Google Analytics, AdWords and GTM tracking is installed and working properly. Sure, you can dig into your code and find that, but this extension makes it so much easier. All you do is click the extension, which opens the dropdown, and you can see everything you need to be worrying about. You can do some other cool stuff with this, like recording and reviewing your sessions, so check out the extension page for more details.
The Builtwith chrome extension does exactly what the name says. It profiles the website and tells you what technology the site is built with. I’m not just talking about the CMS (although that is part of it).
You can see all of this stuff and more:
- Web Server
- Analytics and Tracking
- Content Delivery Networks
- Etc., etc., etc.
The MozBar has helped me out on a number of client calls and SEO audits when I need to quickly answer a question about info on a page such as page title, heading tags, how many no-follow links there are and where they’re located as well as Page Authority and Domain Authority.
The information you’ll be able to see is based on your account subscription. If you have a free account with Moz, this is what you’ll see:
- Custom Searches
- Link Metrics
- Page Overlay
- On-Page Links (Followed, No-Followed, External, or Internal)
- Social Metrics
- Data Export (CSV)
If you have a MozPro subscription, you get a ton of extra info in the toobar.
Web Developer is one of the more robust extensions out there for SEOs. Well, really it’s for developers, but we get a lot out of it from a technical perspective! There hasn’t been an audit that I’ve completed where I haven’t used this tool.
If you’re performing a full website audit, this chrome extension won’t be helpful, but if you’re looking at a single page or a small group of pages it comes in handy. Redirect Path displays different kinds of errors like 404s and 301s (and many more), as well as client side redirects. You can see them quickly and all in one place.
Web Developer Checklist
You can use the Web Dev Checklist extension to get a quick review of the site you’re looking at. With a single click, you’ll see everything from best practices to usability and code quality. There’s a big list!
This is a super helpful Chrome extension that converts html tables so they can be pasted into Excel, CSVs, Google Spreadsheets, etc. I find TableCapture super helpful for any kind of research, like reviewing competitor websites, gathering lead gen ideas, etc. I’ve heard it can be really useful for financial analysts and journalists, too.
The internet can be a scary place. Everything you do is tracked by someone. Many webmasters are gathering information on how you interact with their websites and collecting data about your preferences so they can build a profile for you and optimize their marketing and advertising methods. Ghostery allows you to combat that tracking, to an extent. It’s designed to improve your privacy by allowing you to see which website is tracking what and lets you make more informed decisions regarding what you share. This is also helpful to identify factors that can influence page load times.
Page Load Time
Speaking of page load times, this one is another favorite of mine. The Page Load Time extension does exactly what it sounds like: it shows you the time it takes to load the page you’ve just navigated to. When you open it up, everything gets broken down for you so you can see why the page is loading slowly, if applicable.
I can’t even begin to tell you how many times per week I use Character Count. I write a lot of ad copy and review a lot of websites, so it comes in handy to know how many characters are on a page.
You might also want to look into Word Count if you do this kind of work often.
I started using Keywords Everywhere about a month ago and I don’t know how I ever conducted keyword research without it. Every time I do a Google search I get search volume and Cost per Click data for that term.
Then I can go to the bottom of the search results and get all of the similar words that people search for and save them via the Add All Keywords button on the left of the screen.
All of those keywords show up in my favorites along with the data I need to finish my research. I can then copy or download them into any document of my choice. Or print them, if necessary.
It gets better. I can then go into the client’s Google Analytics account and, in any report with keywords listed, I’ll get monthly volume and CPC data for the keywords that are already bringing people to their site.
It might seem like a long process, but I like the extension because I don’t have to sift through a bevvy of keywords that aren’t useful. All of these are going to be relevant. I encourage you to give it a try. It’s pretty wonderful.
If you’re a AdWords user, you’ve surely squinted to look at the data charts above each report. They’re certainly functional, but they aren’t as useful as they could be. That’s where AdWords Graphr comes in. This extension turns your data into BIG beautiful charts that you can screen shot and send to clients or save for your reports.
These tools aren’t necessarily related to SEO or PPC advertisers, but they can certainly be useful in this industry.
If you’re into user experience and site layout, but aren’t a designer, this one is essential! MockFlow lets you design wireframe concepts quickly and easily. If you don’t have access to all of that fancy development software, this one will be really helpful.
Color Zilla is a color picker. It allows you to pick up the exact color of anything on the web. Maybe you’re putting together a report for a client and you don’t know how to match that blue they use in their logo. Activate your extension and user the eye dropper to pick it up.
I don’t use this one anymore because I use Stickies on my Mac and I can’t seem to control myself, so they’re all over the place. But Note Anywhere is awesome because it lets you create sticky notes on any webpage. You can make little notes wherever you need to remember to do something and it will load automatically when you come back to the page. You can import, export, share between your computers and even share them with other people.
I read a lot on the internet so I used to have a million tabs (maybe that’s a little exaggerative) up at once while I was working to entertain myself or reference something. I hate browser bookmarks, so that’s not an option. But Pocket is my world. When you install it, you can click the little icon and save whatever page you’re on or you can right click and save it that way. You also get the option to add tags to your bookmarks so it’s easier to find them later. There’s an app as well so your account syncs between devices and everything is always up-to-date.
If you’re interested in news, Pocket recommends articles for you based on your interests and the articles saved by others who are interested in the same topic. And look at that… the option to save those recommended articles is right there beneath the result. Good job Pocket!
Google Analytics and Google Tag Manager
If you’re on the implementation side of things, you’re likely checking and debugging how a website is using Google Analytics and Google Tag Manager to track information. Making sure everything is set up correctly is imperative, and there are a number of great tools to help with that process! We actually have another blog post for you that digs deep on these types of tools: Google Analytics and Google Tag Manager Debugging Tools.