Alex Moore

Alex Moore is our Analytics Department Manager. He started building websites in the mid-90s, and has spent ten years in the agency world, focused on front and back-end development, SEO/SEM and web analytics. He also leads trainings in Google Analytics and Tag Manager around the country. Alex received his master's degree in Dublin, where he explored the Irish coast with a furry dog and lots of pints.

Eliminating Bot Traffic from Google Analytics Once and For All

April 1, 2015

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If you’ve used Google Analytics, you’ve probably wanted to know: how much of our traffic actually comes from real human beings? In Google Analytics, it’s not always clear. It is reported that bot traffic now accounts for 56% of all traffic on a typical website. We would hope that most of this traffic is eliminated […]

Introducing Google Tag Manager Training

March 21, 2014

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Learn about Google Tag Manager, get your hands dirty, and get your questions answered… in less than a day. We are proud to introduce a brand new training course: Google Tag Manager – Basics & Beyond! This is a hands-on, intensive workshop, debuting in New York City for Internet Week on Thursday, May 22nd, at […]

Google Analytics Accordion Navigation Chrome Extension

February 14, 2014

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The Google Analytics interface was updated this week. Gone is the familiar orange navigation bar at the top of the page. In its place now is a unified interface that shares commonality with other Google properties around the web, especially after the interface changes in Google AdWords and Tag Manager. One thing that was not […]

SEO Reporting with Google Tag Manager

December 30, 2013

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This has been a big year for keyword (not provided). It has become more difficult than ever to gauge the success of SEO campaigns. That single term is now showing for over 95% of LunaMetrics.com’s organic search traffic! Yikes! Our SEO team has been hard at work finding ways to get back some of that […]

How To Upgrade To Universal Analytics: A Survival Guide

October 25, 2013

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An icy storm gathers in the North. Winter’s first frigid gales bring harrowing legends of server-side configurations, custom dimensions, and cross-device tracking. Web analysts shiver with fear, ill-prepared for the creeping frost. There is nothing to stop it now. Universal Analytics is coming. At this year’s GA Summit, we heard a major announcement that a […]

jQuery Event Tracking Generator for Google Analytics

July 2, 2013

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Everybody these days knows about the awesome power of jQuery. Among its multitude of uses, it allows you to target elements on an HTML page in bulk. Let’s say you have a page with a hundred different links on it. You might want to target twenty of the links inside a particular list element only, […]

Tracking PDFs and Other Downloads Inside Google Analytics… Server-Side!

June 4, 2013

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Google Analytics is great for tracking just about anything – inside a webpage. Google’s JavaScript code sits nicely on your website’s HTML pages, and tracks all of your site’s pageviews, visitor session information and various user interactions and events (including resource downloads from links, with some minor tweaking). The thing about JavaScript though is that […]

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