Alyssa DiLoreto

Alyssa is a former LunaMetrician and contributor to our blog.

Google AdWords Call Extensions – How, Why and When

April 3, 2014


It’s no secret that we love Ad Extensions at LunaMetrics. Ad Extensions are the best way to enhance paid results on and provide searchers with the opportunity to dive further into your site, or, directly contact your business. Advertisers have a myriad of Ad Extension options and today, I’m going to make a strong case […]

AdWords Conversion Tracking: BIG Changes.

March 3, 2014


Perhaps one of the biggest changes since the Enhanced Campaigns announcement, which seems like ages ago. Come to think of it, AdWords changes in the past year have been blowing my mind. From the Ad Rank calculation change, to the color scheme switcheroo and now a change in conversion tracking? Touché, AdWords, touché. If you […]

Three AdWords Features to Test & Try in Q1

January 21, 2014


It seems like just yesterday I was writing about my favorite and most earth-shattering AdWords changes of 2013. Now, we are more than halfway through January (where does the time go!?) and it’s time to think about your AdWords goals, or evaluate the new things that you’ve tested this year, if you haven’t already. Originally, […]

Google AdWords – A Year in Review

December 18, 2013


It’s that time of the year when people reflect on what they’ve accomplished, learned and mayyybbe a few goals from 2013 to push to 2014. Bloggers undoubtedly fall into this category. The SEM blogosphere (which is an official word on Merriam-Webster) is flooded with articles about goals and learnings from 2013. I’m taking a similar […]

A PPC Retail Advertiser’s Guide to the Holidays

November 21, 2013


Ah…the holidays. Countless hours of precious time spent with family, friends and if you manage a retail account – Google AdWords. Knowing what I know now, however, there’s lots of prep work that I’d recommend implementing up front to streamline budgeting and flipping creative so that you can spend more time managing and making decisions […]

New(ish) Need-to-Know about Google AdWords & Ranking

October 28, 2013


I literally laughed out loud after typing “New Need-to-Know about AdWords.” So, I changed “New” to “New(ish).” In the PPC world, if it didn’t happen five minutes ago, it’s old news. There is, however, a pretty huge and recently rolled-out change that shook our PPC worlds at Luna. It was the kind of announcement that […]

How to Audit Google AdWords Campaigns Before Launching

September 26, 2013


Auditing. It’s tedious. It takes time. You’d rather quickly launch new campaigns to immediately generate data and analyze results. I get it – the anticipation is killing you! That said, taking the time to thoroughly audit prior to launching will save you headaches, heart palpitations and not-so-fun conversations explaining why monthly budget depleted in two […]

11 Google AdWords Ad Extensions – Old, New and Betas

August 20, 2013


Of the various elements to advertising via Google AdWords, Ad Extensions are my favorite feature and topic of discussion during strategic planning. From sitelinks, to location extensions, to the newest drop-down beta (we’ll talk about this later), each ad extension presents a different way to showcase your business and the opportunity to increase traffic. This article reviews […]

Enhanced Campaigns – The Day Has Come…Sort of

July 25, 2013


Most PPC advertisers considered the day that Google announced enhanced campaigns to have been somewhat earth shattering. After years of advertisers (and our clients) building budget and strategies around the theory that it’s best to target campaigns by device, we were told to revert back and roll everything into one? What!? Are you excited? Have […]

Top 5 Quick Tips for Paid Search Optimization

June 18, 2013


Did you inherit a PPC account from another agency? Were you recently tasked with the responsibility of managing Paid Search for your company? Or did your company just bring their PPC program in-house? If you’ve answered yes to any of the above, then this article is for you. The initial feeling of inheriting a new account […]

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