Andrew Garberson

Andrew Garberson is Manager of Search. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications. An Iowan at heart and Pittsburgher in spirit, Andrew commutes on his 10-speed most days between March and December -- after all, he's only human.

Testing the Mighty Mobilegeddon

April 30, 2015

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SEO-pocalypse. Mobilegeddon. Last week’s algorithm update from Google, announced back in February, has been called many things. Did it live up to the hype? This week-by-week comparison helps us begin to answer that question.

Is Your PPC Agency Doing Their Job?!

April 9, 2015

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Marketers frequently attend AdWords training simply to better manage the company that manages their PPC campaigns. That should not be surprising. Not only is the company paying a lot of money for the ads, they are also paying for an agency to make the most of it. When that doesn’t happen, and ad spend is […]

Measuring Sitelinks Performance in AdWords & Google Analytics

March 4, 2015

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The most common questions about AdWords sitelinks are what, why and how. At this point, the what and why are fairly common knowledge. Here is a 10-second refresher since it’s already been a long day and those neurons are no longer firing like they once were. What are sitelinks? These ad extensions are links (and […]

AdWords Training: Are Online or Offline Courses Better?

January 30, 2015

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Let’s start by clarifying that neither option is better than the other. It’s all about which is better for you and your learning style. I am simply here to help you make that decision by outlining the advantages of each. Admittedly, I will confess my personal preference early and often so you know where I […]

Linking AdWords to Google Analytics & Webmaster Tools

December 15, 2014

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Roughly 85 percent of Google queries are not new searches. The majority of searches are old favorites that are asked nearly each day. The same is true at our Google AdWords trainings where FAQs dominate Q&A. People tend to struggle from similar obstacles year after year, whether it be match type or account settings or whatever. Somewhere just […]

10 Years of Digital Marketing Trends in 10 Graphs

November 5, 2014

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Each year about this time, digital marketers are bombarded by reviews of industry trends and projections on what’s to come. It’s all 5 Content Marketing Lessons from 2014 and Secret Strategies for SEO Success in 2015. This is not one of those posts. Leave your marketing plans in the drawer and forget your keyword research […]

3 PR Tips Every Digital Marketer Should Know

September 8, 2014

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Every discussion about the importance of specialization in marketing comes with a disclaimer: it cannot come with the risk of total tunnel vision. Digital marketers must maintain a broad understanding of each channel in their marketing mix, applying lessons and strategies from one to the others. This article provides a brief overview of public relations (PR) […]

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