Brian Honigman

Brian is a former LunaMetrician and contributor to our blog.

How Businesses Can Benefit From A Branded Foursquare Channel

August 16, 2011

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This month Foursquare launched self-serve pages for brands and organizations. Before, Foursquare created pages for a variety of companies by hand each and every time, which wasn’t scalable. Now that this is an option for your business, I suggest creating a page of your very own to have more branding options, to promote your tips […]

What Makes A Successful Facebook Ads Campaign?

August 1, 2011

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Prices of Facebook advertising have risen 40% in cost-per-click, according to a marketing report on the first quarter of 2011. This clearly shows that the rise in the cost of Facebook advertising is attributed to the growth of the popularity of using Facebook advertising overall. With the introduction of sponsored stories, it appears Facebook truly […]

Why You Shouldn't Use A Third Party Tool To Post on Your Facebook Page

July 26, 2011

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RECENT UPDATE: Facebook’s Newsfeed algorithm no longer penalizes 3rd party tools when they post on Facebook, although it is recommended that you post from both Facebook & third party tools when possible. Here are a few articles on the subject from a variety of industry experts: Social Mouths, EdgeRank Checker & Mari Smith. Everyone uses […]

Tracking Social Media Engagement in Google Analytics

July 20, 2011

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There are constant conversations about the ROI of social media because most businesses take actions completely based upon dollar amounts. Many associate social engagement on the various platforms as a part of the overall sales funnel, but a lot of the time aren’t able to connect eCommerce to engagement. Google Analytics has recently gotten one […]

The Most Common Social Media Conversions

June 14, 2011

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Here’s a list of the most effective conversions to look for when measuring social media: 1. Engagement is the most common conversion that brands see within their social media profiles and it is often the most easy to achieve in varying degrees. Engagement includes any action a user takes on your brand’s profile. For example, […]

6 Benefits of Social Media for Business

June 8, 2011

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Social media is more than just a tool for looking at pictures of your friends and reminiscing about times past. It’s become a tool with measurable and predictable power that truly has a place with almost any kind of business. There are many benefits to using social media for business, but here are my top […]

5 Facebook Tools/Resources You May Have Missed

May 27, 2011

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Staying updated on all the new tools and resources Facebook has to offer seems nearly impossible at times because of the social network’s constant growth. Today, let’s take a look at 5 tools and resources on Facebook that can help a variety of users with different backgrounds and motivations. Facebook Tools and Resources 1. Facebook Toolbar: The […]

The Pros and Cons of Merging Two Websites

May 9, 2011

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Many companies often have a few web properties that fall within their brand’s umbrella. In some cases having a few different websites makes sense because the subject matter of these different sites is specific enough to stand on its own. In other instances, the best option is to merge your websites into one because the […]

iFrames for Facebook Part 1: How to Implement

April 20, 2011

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Updated: October 28th, 2011 Customizing your company’s or client’s Facebook Page is vital in terms of branding and encouraging engagement across your network. Until recently, developers created tabs within a Facebook Page using FBML (Facebook Markup Language) to customize a user experience with the brand. As of now FBML is being deprecated, which is a […]

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