Chris Vella

Chris is a former LunaMetrician and contributor to our blog.

Are Celebrities The New Experts in Content Strategy?

May 29, 2015

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Sofia Vergara Sofia Vergara is an actress who is well known for her beauty and comedy, but behind that lovable character is a savvy content strategy shark. Her website, sofiavergara.com, is a bilingual publisher that follows a model similar to UpWorthy or ViralNova. Interesting, funny, or potentially viral media is found, then Sofia’s writers draft […]

Search Marketing Strategies from Game of Thrones

May 4, 2015

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Lannister, Baratheon, Stark, Tyrell, they’re all just spokes on a wheel. This one’s on top and that one’s on top and on and on it spins, crushing those on the ground. We’re not going to stop the wheel. I’m going to break the wheel. Daenerys Targaryen SPOILER ALERT: If you haven’t watched the first four […]

What is Link Bait?

March 26, 2015

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Link bait is content on your website that other sites link to because they want to, not because you ask them to. Whether it’s an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms. Let’s take a look at the types and a few examples of link […]

5 Reasons Your Clients Need The Google Analytics App

February 19, 2015

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After 5 long happy years with my iPhone 4, I finally upgraded to an iPhone 6 last month. Getting my old phone to send a text message was hard enough, so I didn’t even bother to download the Google Analytics (GA) app when it was released in 2014. Well, it’s a new year with a […]

Outgrowing Your Goals in Google Analytics

January 22, 2015

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Old Goals In the beginning, you launched your business’s website complete with Google Analytics (GA) tracking code. You wanted to do everything right, so you followed best practices and spontaneously created a few goals in GA. At the time, life was simple and you were thrilled if someone viewed a product detail page on your site. […]

From Brain To Blog – How to Work with Industry Experts

December 18, 2014

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The Scenario: You’re developing web content for an industrial B2B company that has 20+ employees, most of whom are experts in their field. Their premier product is highly technical and in a niche market that is traditionally offline, as are many B2B businesses. Their site and its audience are relatively small, but growing rapidly. Because this […]

Reminder: Include Macro Goals in Your Social Strategy

November 12, 2014

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The topic of social media is becoming increasingly popular, as shown in the Google Trends chart below. From the outside looking in you might say that social media is the “cool guy” at the digital marketing party. I have chosen to pick on social media strategists for this very reason. However, my point is relevant […]

How to Learn PPC from the Ground Up

September 11, 2014

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During the start of my professional career, I stubbornly favored SEO and never entertained the idea of picking up some PPC skills in my free time. As time went on, the sands began to shift and I was asked to do some “light” work in paid advertising. I quickly became overwhelmed by the complicated user interface that had enough […]

5 Intriguing Thoughts from SMX Advanced 2014

June 24, 2014

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The SEO sessions at SMX Advanced 2014 were filled with great wisdom and advice from several of the industry’s most authoritative thought leaders. After attending two full days of back-to-back sessions, the multitude of topics discussed in-depth can make it challenging to distinguish the key takeaways. I reviewed my notes and live tweets and found a few quotes that stuck with me following the conference. Here […]

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