Upcoming LunaMetrics Seminars
Denver, Feb 9-13 Washington DC, Feb 23-27 San Francisco, Mar 2-6 Chicago, Mar 9-13

Author Archive

Outgrowing Your Goals in Google Analytics

blog-outgrowing-goals

Old Goals

In the beginning, you launched your business’s website complete with Google Analytics (GA) tracking code. You wanted to do everything right, so you followed best practices and spontaneously created a few goals in GA.

A soccer player celebrating a goalAt the time, life was simple and you were thrilled if someone viewed a product detail page on your site. So thrilled in fact that you called it a GOALLLL!

Times were different then, and so was your website. Let’s jump ahead 5 years. Now you’re getting 5 or 10 times more traffic per month, hypothetically. Your goals in GA, however, haven’t changed since day one.

Are you still measuring the success of your website effectively? (more…)

From Brain To Blog – How to Work with Industry Experts

blog-experts

The Scenario:

You’re developing web content for an industrial B2B company that has 20+ employees, most of whom are experts in their field. Their premier product is highly technical and in a niche market that is traditionally offline, as are many B2B businesses. Their site and its audience are relatively small, but growing rapidly.

Because this particular industry was so slow to migrate to a digital world, the competition isn’t incredibly high. This means that, hypothetically, keyword-targeted high-quality content rich with expert information could easily rank well.


"Writing Is Hard" Charlie Brown Comic Strip

It sounds simple, but getting a handful of industry veterans to contribute content by writing down the wealth of knowledge in their brains is no field day. The expert’s first question is typically, “What do you want to know?” It’s a valid question. If I worked in the industry for 20+ years and someone asked me to write, I’d likely respond with a similar remark.

So how does one coax information from an expert’s brain? This question becomes more challenging when you are not an expert in the industry yourself. Here are a few of my tried-and-true solutions: (more…)

Reminder: Include Macro Goals in Your Social Strategy

blog-macro-social-goals

The topic of social media is becoming increasingly popular, as shown in the Google Trends chart below. From the outside looking in you might say that social media is the “cool guy” at the digital marketing party. I have chosen to pick on social media strategists for this very reason. However, my point is relevant to all marketers. (more…)

How to Learn PPC from the Ground Up

blog-PPC-ground

During the start of my professional career, I stubbornly favored SEO and never entertained the idea of picking up some PPC skills in my free time. As time went on, the sands began to shift and I was asked to do some “light” work in paid advertising. I quickly became overwhelmed by the complicated user interface that had enough options to keep you clicking for days.

The flaw in my approach is obvious now, but hindsight is 20/20. I tried to jump into the middle of an intricate setup and understand it by clicking around, which was ineffective and a waste of my time. It was then that I realized I had to learn PPC from the ground up.

I learned the most and the fastest by planning, creating, managing, and tweaking my own AdWords account. These are the three most insightful things I learned from building a paid search account from the ground up: (more…)

2014 Free SEO Training for Pittsburgh Students & Non-Profits

blog-seo-workshop

In 2013, LunaMetrics hosted its first free SEO training, designed for local students and recent graduates and partnering with local non-profit organizations. The event was so successful for all who attended that LunaMetrics will offer the free training again this year, over the weekend of October 18-19.

The students who were chosen to participate in last year’s program left with knowledge of SEO best practices and experience optimizing a website for search engine traffic. These employable skills and experiences could be added to their professional résumés to help kickstart their professional careers in essentially any field.

LaToya Johnson, then a Carlow University MBA student, participated in the 2013 training. She gave this advice, “…I would encourage other students to take advantage; not only will you gain knowledge, great networking opportunities, and a certificate. You may also discover a passion that you didn’t know that you possessed.” (more…)

5 Intriguing Thoughts from SMX Advanced 2014

seattle great wheel

The SEO sessions at SMX Advanced 2014 were filled with great wisdom and advice from several of the industry’s most authoritative thought leaders. After attending two full days of back-to-back sessions, the multitude of topics discussed in-depth can make it challenging to distinguish the key takeaways.

I reviewed my notes and live tweets and found a few quotes that stuck with me following the conference. Here were the most intriguing thoughts at SMX Advanced 2014: (more…)

Top 5 Must-See SEO Sessions at SMX Advanced Seattle

In a couple of weeks, I will be attending the 2014 SMX Advanced conference in Seattle, WA. This is my first search marketing conference, and I couldn’t be more excited to be locked in a room with a bunch of SEO and PPC nerds (like me) from June 10-12. I’ve reviewed this year’s agenda more times than I’m willing to admit. (more…)

Peeps Diorama Competition At LunaMetrics!

Peeps-Logo1To celebrate our survival through the harsh winter and welcome spring, LunaMetrics held a cut-throat Peeps Diorama competition! All LunaMetricians were given the opportunity to create and submit a diorama depicting a major news or entertainment event from the past year. There was only one rule; all entries must contain a peep! The competition ran throughout the month of April. On April 30th, the employees of LunaMetrics cast their votes for their favorite diorama and chose one peep to rule them all!

Read on to view the five entries, then pick your favorite and see if it was the same as our grand prize winner!

(more…)

Which Famous SEO Expert Are You?

Which Search Engine Are You?

search enginesYou’ve probably taken more personality quizzes than you are comfortable to admit, but never one like this. We’ve analyzed qualities of six of the most popular search engines and developed a highly sophisticated quiz to match your personality to a search engine. There’s a lot of science and complicated personality theories involved, but who cares about that! More importantly there are hand-picked GIFs and YouTube videos sprinkled throughout the quiz.

So take your time, watch some videos, and by the end of your self examination and a little soul searching you will know which search engine you are! Will it be Google? Bing? Proceed and find the answer. Please share by clicking the social buttons above. Thanks for taking LunaMetrics’ quiz, and enjoy!
(more…)