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Author Archive

4 Lessons I Learned From a 500,000 Pageview Blog Post

Just over a year ago, I created a monster. You might have seen it lurking around a newsfeed or social network near you – it’s our Ultimate Complete Social Media Sizing Cheat Sheet. I found myself constantly using ‘Inspect Element’ when creating images for social sharing or profiles, and the thought struck me that it might be useful to have all of those dimensions in one place. The rest of the cheat sheet’s origin story might surprise you. I’ll explain a little more about it’s exigency along with three lessons that I learned from the final product. (more…)

The Big Squeeze

The time has finally come; social media sites are cashing in on their hard-earned users. That’s right, folks; let no pageview go un-monetized. Let’s see how our favorite social media sites are making a buck. (more…)

Bulk Campaign URL Builder for Google Analytics Campaign Parameters

This tool can tag a bulk list of URLs with Google Analytics campaign parameters. Just enter in your campaign parameters, paste in your links (carriage or comma separated, both work), and press ‘Submit’. (more…)

Directmonster.js: A Solution for Dark Social

Back in October of 2012, Alexis Madrigal of The Atlantic wrote an article titled Dark Social: We Have the Whole History of the Web Wrong. If you’re anything like me, you read it with great excitement – Direct traffic is a huge problem, and one that most people don’t even realize they have.

First, a quick recap: Direct Traffic visits are meant to represent visits where a visitor did one of the following things:

1.) They entered in the URL directly into the toolbar
2.) They bookmarked your site and used the bookmark to visit after their UTMZ cookie had expired (6 months)

But really, Direct traffic is just traffic that comes to your site without a ‘document.referrer’. This means that there are a variety of situations where someone is being referred by a shared link, and not visiting, well, Direct. Some examples:

1.) Someone shared the URL with them via IM or email, and they clicked it (more…)

Google Tag Manager: The Basics, The Goods, and The Power

How Often Should I Post on Facebook or Twitter?

Graph of point of optimization
The most frequently asked question at our social media seminars is always “How often should I post on Facebook or Twitter?” or its close cousin “When should I post on Facebook or Twitter?” This is not a new concept; there are literally thousands of pages trying to answer the exact same question. If you’ll forgive the hubris, I’m here to tell you that they’ve all got it wrong, and I’ve developed the correct solution. So what IS the final, ultimate, complete answer? (more…)

Announcing Our 2014 Google Analytics & AdWords Seminar Locations

At LunaMetrics, we like to be ahead of the curve. So far, we’ve had a great year with our Google Analytics & AdWords seminars; so good that, as many of our more asutute readers might have noticed, we’ve already added new seminars in Chicago in October, Los Angeles in November, and Charlotte in December. In keeping with our ahead-of-the-curve mindset, I’m pleased to announce today our official 2014 Google Analytics & AdWords Seminar calendar.

In 2014, LunaMetrics will be sending our consultants out for a total of twenty-four weeks of comprehensive Google Analytics & AdWords seminars. We’ve been trying to think of ways that we could improve our seminars, which are already a crowd favorite. Besides staying up-to-date with the latest on Google Analytics, AdWords, and more, we decided the next best thing we could do was to make our seminars more convenient and available. To that end, we’re expanding from four cities to thirteen and doubling the number of trainings we do per month. Check out the new cities & dates we’ll be visiting below: (more…)

TOOL: The Regexinator, A Google Analytics RegEx Include Filter Compiler

The Regexinator is a simple tool that concatenates large amounts of data with pipes and escape character expressions. You can paste your data in the text area in rows or as comma separated values. Once you’ve clicked ‘Regexinate!’, it will return those values as a regular expression, with the aforementioned formatting. You can also specify if you want each term to be exactly matched by checking the ‘Exact Match’ box below the text area. (more…)

How to Use Hootsuite Stream Operators for Social Media Monitoring


My favorite social media monitoring and management solution by far and away is Hootsuite. It offers crazy good functionality, a ton of additional features, and support for what I consider the three most relevant and important social networks; Facebook, Twitter, and Google+. After hosting more than a few talks, trainings, and panels, I’ve found that I’m definitely not alone in my preference, either.

However, I’ve always felt the search operators available inside monitoring streams were a hugely underutilized feature. If you think you’re familiar with these, I’d ask you to suspend your disbelief for a moment and believe that there’s some functionality you’re missing. Let me start by telling you a little more about what stream search operators are.

Stream search operators

These are, essentially, rules that you can apply to your streams in order to filter them. In order to create a search stream, click the Add Stream button in the top left section of the Hootsuite dashboard. Then, select the Search tab from the dropdown.


5 Social Media Metrics Every Social Media Manager Needs to Know

Social media management has come a long way in the past few years. Whereas once it was relegated to the emphemeral domain of ‘social media’ guru-hood, we now have concrete strategies and metrics we can draw on in order to develop and measure real business success from social media marketing. Here are five metrics that I use for reporting that every social media manager should be familiar with.

1. Assisted Conversions

What it is:
Assisted Conversions show the overall impact of marketing channels by comparing conversions that came directly from a channel to conversions that came indirectly from that channel.
Why it’s important: (more…)