Dan Wilkerson

Dan Wilkerson is a Software Engineer at LunaMetrics. He is passionate about web technology, measurement, and analysis. Dan is the winner of the 1999 Forge Road Elementary School Science Fair for his groundbreaking report on how magnets work. (ICP, take note.) Dan has worked at LunaMetrics in social media, as our marketing manager, and now in our analytics department.

Integrating Google Analytics and Salesforce – A 30,000 ft View

February 1, 2016

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Salesforce is one of the most popular CRMs available today. Many teams use Salesforce heavily for reporting and analysis. The ability to model the data in Salesforce to fit any organization’s needs is particularly powerful. Many of our clients and Google Analytics training attendees use Salesforce and want to merge data it contains with their […]

How To Implement Google Analytics Using AMP

December 8, 2015

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For those of you who haven’t heard, on October 7th, Google announced the Accelerated Mobile Pages Project, supported by the likes of The Guardian and The New York Times, amongst many more. The project aims to provide a standardized, efficient framework for designing and delivering mobile versions of site content. It’s aimed squarely at cutting […]

Tracking Complex Interactions in Iframes Embedded Server-side – Google Analytics & Iframes, Pt 4

November 24, 2015

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PART ONEPART TWOPART THREEPART FOUR Welcome to part four of our incredibly poorly named two-part series on tracking user behavior within iframes. In Part One, we discussed how to track simple user interactions within cross-domain iframes by using the postMessage API. In Part Two, we discussed tracking complex interactions when the iframe in question is […]

Tracking Complex Interactions in Dynamically Added Cross-Domain Iframes – Google Analytics & Iframes, Pt 3

November 18, 2015

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PART ONEPART TWOPART THREEPART FOUR Welcome to part three of our series on tracking user behavior within iframes. In Part One, we discussed how to track simple user interactions within cross-domain iframes by using the postMessage API. In Part Two, we discussed tracking complex interactions when the iframe in question is on the same domain […]

Tracking Complex Interactions in Iframes On The Same Domain – Google Analytics & Iframes, Pt 2

November 9, 2015

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PART ONEPART TWOPART THREEPART FOUR Welcome to part two of our series on tracking user behavior within iframes. In Part One, we discussed how to track simple user interactions within cross-domain iframes by using the postMessage API. In Part Two, we’ll be discussing what to do when you’re tracking more complicated user interactions, where greater […]

Tracking Form Submissions in Iframes – Google Analytics & Iframes, Pt 1

October 21, 2015

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PART ONEPART TWOPART THREEPART FOUR Be it for basic form submission, third party content, or even behind-the-scenes logging, iframes often play important roles in online user behavior. They provide a simple fix to many of the common snafus of the web – asynchronousity, portability, and cross-domain communication. They’re also the equivalent of a web analytics […]

Unsampled Reporting with Google Analytics Premium

October 8, 2015

Google Analytics Premium Unsampled Blog

Google Analytics Premium has many exciting features: Roll-up reporting, for reporting across multiple domains with a few clicks Data-driven attribution, for statistical insight into important marketing channels Custom Funnels, for cross-session funnel visualization But one of the most exciting things about Google Analytics Premium is the ability to access unsampled data in many, many ways. […]

Free AJAX Event Listener for Google Tag Manager

August 27, 2015

AJAX Event Listener in GTM Debug Panel

Our blog posts are frequently borne out of the experiences we have working with clients or on our own website. Often we’ll create a tool and think to ourselves, could others benefit from this? We created this AJAX listener for Google Tag Manager to help monitor completed requests and then fire tags appropriately, and we […]

Safely Migrating To Google Tag Manager

July 16, 2015

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This is a guide for technically-proficient users who are looking to safely migrate from on-page Google Analytics code to Google Tag Manager. You should be comfortable with JavaScript, web applications, and web servers. Google Tag Manager offers an elegant solution for quickly adding marketing-specific tracking without cluttering up source code or backlogs. The process isn’t […]

Cross Domain Tracking with Google Tag Manager

June 16, 2015

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If you want to track multiple domains within the same Google Analytics account, you’ll have to make some modifications to your tracking code. Out of the box, Google Analytics will not properly track a user between these two domains. Initially, cross domain tracking was a huge pain – you’d have to manually tag links with […]

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