May 11, 2015
My colleague Sayf Sharif has long been an advocate of tracking YouTube videos with Google Analytics. Our LunaMetrics YouTube tracking script has been copied, cloned, forked, and borrowed more than a few times. It’s time to bring our script up to date with the latest changes in Google Analytics and Google Tag Manager. Also, Google […]
April 14, 2015
Monday, March 30th, Google officially released a timeline for migrating Google Tag Manager Accounts from version 1 of the interface to version 2 (Or v1 and v2 for short). Version 1 users will have until June 1st to manually opt in to upgrading to the v2 interface. Starting June 1st, Accounts not yet in the […]
March 23, 2015
February 12, 2015
January 8, 2015
Google Analytics constantly checks your data to search for common configuration problems. When it finds something wrong, a notification appears inside the UI that looks like this: At first, these notifications can be unsettling or feel a bit vague. Here is a quick guide to a few of the common notifications in the interface along […]
December 2, 2013
Just over a year ago, I created a monster. You might have seen it lurking around a newsfeed or social network near you – it’s our Ultimate Complete Social Media Sizing Cheat Sheet. I found myself constantly using ‘Inspect Element’ when creating images for social sharing or profiles, and the thought struck me that it […]
November 5, 2013
The time has finally come; social media sites are cashing in on their hard-earned users. That’s right, folks; let no pageview go un-monetized. Let’s see how our favorite social media sites are making a buck.
October 31, 2013
This tool can tag a bulk list of URLs with Google Analytics campaign parameters. Just enter in your campaign parameters, paste in your links (carriage or comma separated, both work), and press ‘Submit’.
October 2, 2013
Back in October of 2012, Alexis Madrigal of The Atlantic wrote an article titled Dark Social: We Have the Whole History of the Web Wrong. If you’re anything like me, you read it with great excitement – Direct traffic is a huge problem, and one that most people don’t even realize they have. First, a […]