Dan Wilkerson

Dan Wilkerson is an Analytics Engineer at LunaMetrics. He is passionate about web technology, measurement, and analysis.. Dan is the winner of the 1999 Forge Road Elementary School Science Fair for his groundbreaking report on how magnets work. (ICP, take note.) Dan has worked at LunaMetrics in social media, as our marketing manager, and now in our analytics department.

Using Google Tag Manager for Visitors Without JavaScript

March 23, 2015


Sometimes, it can be useful to track browsers that do not execute JavaScript, whether we’re tracking hits, email click throughs, or other image tags. This can help your organization gauge how many users cannot make use of JavaScript-powered features, determine if things like headless browser-based bots are frequently scraping your site, and understand more about […]

How To Fix Common Google Analytics Notifications

January 8, 2015


Google Analytics constantly checks your data to search for common configuration problems. When it finds something wrong, a notification appears inside the UI that looks like this: At first, these notifications can be unsettling or feel a bit vague. Here is a quick guide to a few of the common notifications in the interface along […]

The Big Squeeze

November 5, 2013


The time has finally come; social media sites are cashing in on their hard-earned users. That’s right, folks; let no pageview go un-monetized. Let’s see how our favorite social media sites are making a buck.

Directmonster.js: A Solution for Dark Social

October 2, 2013


Back in October of 2012, Alexis Madrigal of The Atlantic wrote an article titled Dark Social: We Have the Whole History of the Web Wrong. If you’re anything like me, you read it with great excitement – Direct traffic is a huge problem, and one that most people don’t even realize they have. First, a […]

How Often Should I Post on Facebook or Twitter?

August 19, 2013


The most frequently asked question at our social media seminars is always “How often should I post on Facebook or Twitter?” or its close cousin “When should I post on Facebook or Twitter?” This is not a new concept; there are literally thousands of pages trying to answer the exact same question. If you’ll forgive […]

Announcing Our 2014 Google Analytics & AdWords Seminar Locations

August 1, 2013


At LunaMetrics, we like to be ahead of the curve. So far, we’ve had a great year with our Google Analytics & AdWords seminars; so good that, as many of our more asutute readers might have noticed, we’ve already added new seminars in Chicago in October, Los Angeles in November, and Charlotte in December. In […]

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