Dan Wilkerson

Dan Wilkerson is a Software Engineer at LunaMetrics. He is passionate about web technology, measurement, and analysis. Dan is the winner of the 1999 Forge Road Elementary School Science Fair for his groundbreaking report on how magnets work. (ICP, take note.) Dan has worked at LunaMetrics in social media, as our marketing manager, and now in our analytics department.

Eventbrite & Google Analytics: Setting Up Cross Domain Tracking

October 20, 2016

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Eventbrite recent rolled out the ability to do true cross domain tracking with Google Analytics. What is cross domain tracking? Read more about it here. All caught up? Okay, let’s get started. In order to do cross domain tracking with your Eventbrite events, you’ll need to decorate any links that point at Eventbrite with a […]

Track Angular Exceptions Automagically In Google Analytics

September 1, 2016

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We use AngularJS at LunaMetrics as part of the stack for our internal toolset. One of the things we wanted to do early on was track exceptions thrown in the application with Google Analytics, something I’ve always advocated for. The project I contribute to, Angulartics, DOES support error tracking, but it’s up to you to […]

Increase Your Google Analytics Page Speed Hit Limit

July 28, 2016

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It’s not much of a secret that slow-loading pages on your site decrease the chances of a visit converting. Walmart, Google, and others have released data that point to real-world impacts from sluggish page load times. Enter the Page Timings report in Google Analytics – chock-a-bloc full of actionable metrics. You can see exactly which […]

Extending Google Analytics with Programmatic Data Import

June 15, 2016

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There are lots of external data sources with juicy information you might like to see modeled in Google Analytics. Maybe you’ve got cost data from non-Google ad networks you’d like to see accounted for in your reports. Maybe you have data from a CRM that you want to use to enhance your Google Analytics reporting. For these and many other cases, Data Import is your huckleberry.

Integrating AngularJS and Google Tag Manager

May 4, 2016

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If you’ve added Google Tag Manager and Google Analytics to an Angular app, you were in for a surprise. After deploying your code, you may have popped open the Real Time Reports and saw… nothing.

Well, not nothing, but not a whole lot of anything. Where are the page paths? Hell, where are the pageviews? You dove into the Google Analytics and came back disappointed. Finally, you hit the search results – someone, somewhere had to know what to do.

Integrating Google Analytics and Salesforce – A 30,000 ft View

February 1, 2016

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Salesforce is one of the most popular CRMs available today. Many teams use Salesforce heavily for reporting and analysis. The ability to model the data in Salesforce to fit any organization’s needs is particularly powerful. Many of our clients and Google Analytics training attendees use Salesforce and want to merge data it contains with their […]

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