Dorcas Alexander

Dorcas Alexander is the Analytics Department Supervisor. Her path to LunaMetrics followed stints in ad agency creative, math, and computer science. Dorcas has a master's degree in language and information technologies from Carnegie Mellon University, where she helped build precursors to a Universal Translator. One of the top-rated tournament Scrabble players in Pennsylvania, Dorcas has an insatiable drive to compete and win.

Free Data Studio Template: Ecommerce Edition

October 25, 2016


Our first free Data Studio template for Google Analytics focused on high-level metrics for a monthly overview of site performance. But if customers spend money on your site, you’ll want a report that highlights ecommerce metrics, too. We’re happy to help! If you haven’t used Data Studio yet, allow me to introduce you to this […]

Free Data Studio Template for Your Google Analytics Data

August 25, 2016

Data Studio Report

If you haven’t tried Data Studio with your Google Analytics data yet, get ready to be blown away! We love Data Studio, the new tool from Google that allows you to visualize data from different sources and easily share interactive reports with your colleagues. With 5 free reports for everyone*, it’s easy to start playing […]

Report Multiple Categories with Custom Metrics in Google Analytics

July 14, 2016


In an earlier blog post I covered how to report multiple categories with a custom dimension in Google Analytics – you string together all of your categories in a single value, and then separate them using GA dashboards, Google sheets, or Excel. You should stick with the custom dimension solution if you have more than […]

How to Report Items in Multiple Categories in Google Analytics

May 25, 2016


Google Analytics has many built-in ways to report on categories, unless you have individual items that each belong to multiple categories. Have you wondered what’s the best way to report on scenarios like articles belonging to multiple topics or have multiple authors or events (user actions) related to more than one category, If so, this blog post is for you!

A Better Way to Connect Tableau and GA

January 18, 2016


Good news! Your data viz designs are now free from the limitations of Tableau’s native Google Analytics connector. Tableau’s new Web Data Connector will grab your data from Google Sheets, where you can take advantage of the Add-On for Google Analytics. Why Is It Better? Within your Google Sheet, you can build a single data […]

Getting the Most Out of Your LunaMetrics Training

January 4, 2016

LunaMetrics Training

You’ve decided it’s time to learn more about Google Analytics, or AdWords, or both. You’ve signed up for LunaMetrics training. Now what? Read on for tips on what to do before, during, and after the training to optimize your learning experience. Before the training 1. Get access to an account For Google Analytics, get edit […]

How to Connect Tableau and Google Analytics

October 28, 2015


Ah, the lure of shiny objects. Tableau’s beautiful, interactive data visualizations long tempted me, but it wasn’t until they introduced the direct connection to Google Analytics that I finally took the bait. And was immediately disappointed. It’s not that the visualizations are disappointing – my Tableau dashboards are great for interacting with GA data, and […]

How to Make YOY Bar Charts in Tableau

September 17, 2015


To make year-over-year bar charts in Tableau, follow my step-by-step guide below. You’ll learn a few Tableau basics that help with other data visualizations, too. The Goal: Chart side-by-side bars for each month Here’s what I want: Revenue for each month for the year to date, vs. the same month last year. By including the […]

How to Report Custom Dimensions in Google Analytics

August 10, 2015


By now, reporting with custom dimensions is second nature for many of you. But for those who are new to Google Analytics, or who recently upgraded to Universal Analytics, we thought it was time to update our original post on how to access custom dimensions. Read on for three ways to build reports with custom […]

Page 1 of 512345
Contact Us.


24 S. 18th Street, Suite 100,
Pittsburgh, PA 15203

Follow Us



We'll get back to you
in ONE business day.