Dorcas Alexander

Dorcas Alexander is the Analytics Department Supervisor. Her path to LunaMetrics followed stints in ad agency creative, math, and computer science. Dorcas has a master's degree in language and information technologies from Carnegie Mellon University, where she helped build precursors to a Universal Translator. One of the top-rated tournament Scrabble players in Pennsylvania, Dorcas has an insatiable drive to compete and win.

How Big Is Your Metric Share in Google Analytics?

March 9, 2017

metric-share-ga

You get the big picture from your top-level metrics or KPIs, but to find action items you need to look more closely. Focus on one contributor to a top-level metric like sessions. For example, you could look at mobile sessions instead of all sessions. How’s your new responsive site doing? Specifically, what is mobile’s metric […]

Free Data Studio Template: Ecommerce Edition

October 25, 2016

free-data-studio-template-ecommerce

Our first free Data Studio template for Google Analytics focused on high-level metrics for a monthly overview of site performance. But if customers spend money on your site, you’ll want a report that highlights ecommerce metrics, too. We’re happy to help! If you haven’t used Data Studio yet, allow me to introduce you to this […]

Free Data Studio Template for Your Google Analytics Data

August 25, 2016

Data Studio Report

If you haven’t tried Data Studio with your Google Analytics data yet, get ready to be blown away! We love Data Studio, the new tool from Google that allows you to visualize data from different sources and easily share interactive reports with your colleagues. With 5 free reports for everyone*, it’s easy to start playing […]

Report Multiple Categories with Custom Metrics in Google Analytics

July 14, 2016

ga-custom-metrics-reports

In an earlier blog post I covered how to report multiple categories with a custom dimension in Google Analytics – you string together all of your categories in a single value, and then separate them using GA dashboards, Google sheets, or Excel. You should stick with the custom dimension solution if you have more than […]

How to Report Items in Multiple Categories in Google Analytics

May 25, 2016

Google Analytics has many built-in ways to report on categories, unless you have individual items that each belong to multiple categories. Have you wondered what’s the best way to report on scenarios like articles belonging to multiple topics or have multiple authors or events (user actions) related to more than one category, If so, this blog post is for you!

A Better Way to Connect Tableau and GA

January 18, 2016

After this blog post was published, Tableau announced a new native connector for Google Sheets. Take a look at our post about this update. Good news! Your data viz designs are now free from the limitations of Tableau’s native Google Analytics connector. Tableau’s new Web Data Connector will grab your data from Google Sheets, where […]

Getting the Most Out of Your LunaMetrics Training

January 4, 2016

LunaMetrics Training

You’ve decided it’s time to learn more about Google Analytics, or AdWords, or both. You’ve signed up for LunaMetrics training. Now what? Read on for tips on what to do before, during, and after the training to optimize your learning experience. Before the training 1. Get access to an account For Google Analytics, get edit […]

How to Connect Tableau and Google Analytics

October 28, 2015

Ah, the lure of shiny objects. Tableau’s beautiful, interactive data visualizations long tempted me, but it wasn’t until they introduced the direct connection to Google Analytics that I finally took the bait. And was immediately disappointed. It’s not that the visualizations are disappointing – my Tableau dashboards are great for interacting with GA data, and […]

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