Dorcas Alexander

Dorcas Alexander is a Senior Analytics Consultant. Her path to LunaMetrics followed stints in ad agency creative, math, and computer science. Dorcas has a master's degree in language and information technologies from Carnegie Mellon University, where she helped build precursors to a Universal Translator. One of the top-rated tournament Scrabble players in Pennsylvania, Dorcas has an insatiable drive to compete and win.

How to Connect Tableau and Google Analytics

October 28, 2015


Ah, the lure of shiny objects. Tableau’s beautiful, interactive data visualizations long tempted me, but it wasn’t until they introduced the direct connection to Google Analytics that I finally took the bait. And was immediately disappointed. It’s not that the visualizations are disappointing – my Tableau dashboards are great for interacting with GA data, and […]

How to Make YOY Bar Charts in Tableau

September 17, 2015


To make year-over-year bar charts in Tableau, follow my step-by-step guide below. You’ll learn a few Tableau basics that help with other data visualizations, too. The Goal: Chart side-by-side bars for each month Here’s what I want: Revenue for each month for the year to date, vs. the same month last year. By including the […]

How to Report Custom Dimensions in Google Analytics

August 10, 2015


By now, reporting with custom dimensions is second nature for many of you. But for those who are new to Google Analytics, or who recently upgraded to Universal Analytics, we thought it was time to update our original post on how to access custom dimensions. Read on for three ways to build reports with custom […]

Avoid the Facepalm: 5 Common Mistakes in Your Google Analytics Tracking Code

June 11, 2015


When something’s broken and you can’t figure out how to fix it, there’s nothing like that feeling of sheepish chagrin after you discover it simply wasn’t plugged in. Believe it or not, we see the equivalent of “not plugged in” pretty often when troubleshooting broken implementations of Google Analytics. Avoid the d’oh moment: Check your […]

Data Layer Forensics: Ecommerce Edition

October 13, 2014


Troubleshoot ecommerce analytics by taking a “data snapshot” the moment tracking occurs. Use our code and handy checklist to detect hard-to-find issues. Something is wrong with your ecommerce analytics data, but you’re not sure exactly what. You’ve checked the tracking code and it looks fine. That means the problem is probably coming from the server […]

Are You Missing Referral Traffic in Universal Analytics?

June 19, 2014


Don’t fall for that old Jedi mind trick and simply ignore what Universal Analytics tells you to ignore… they might be the referrals you are looking for. Did you know that Universal Analytics’ default setting is not to count referrals from your domain? That’s right, Universal Analytics is going to ignore self-referrals by default. This […]

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