Dorcas Alexander

Dorcas Alexander is a Manager for the Analytics & Insight department. Her path to LunaMetrics followed stints in ad agency creative, math, and computer science. Dorcas has a master's degree in language and information technologies from Carnegie Mellon University, where she helped build precursors to a Universal Translator. One of the top-rated tournament Scrabble players in Pennsylvania, Dorcas has an insatiable drive to compete and win.

How to Connect Tableau and Google Analytics

October 28, 2015

Ah, the lure of shiny objects. Tableau’s beautiful, interactive data visualizations long tempted me, but it wasn’t until they introduced the direct connection to Google Analytics that I finally took the bait. And was immediately disappointed. It’s not that the visualizations are disappointing – my Tableau dashboards are great for interacting with GA data, and […]

How to Make YOY Bar Charts in Tableau

September 17, 2015

To make year-over-year bar charts in Tableau, follow my step-by-step guide below. You’ll learn a few Tableau basics that help with other data visualizations, too. The Goal: Chart side-by-side bars for each month Here’s what I want: Revenue for each month for the year to date, vs. the same month last year. By including the […]

How to Report Custom Dimensions in Google Analytics

August 10, 2015

By now, reporting with custom dimensions is second nature for many of you. But for those who are new to Google Analytics, or who recently upgraded to Universal Analytics, we thought it was time to update our original post on how to access custom dimensions. Read on for three ways to build reports with custom […]

Avoid the Facepalm: 5 Common Mistakes in Your Google Analytics Tracking Code

June 11, 2015

When something’s broken and you can’t figure out how to fix it, there’s nothing like that feeling of sheepish chagrin after you discover it simply wasn’t plugged in. Believe it or not, we see the equivalent of “not plugged in” pretty often when troubleshooting broken implementations of Google Analytics. Avoid the d’oh moment: Check your […]

Are You Missing Referral Traffic in Universal Analytics?

June 19, 2014

Don’t fall for that old Jedi mind trick and simply ignore what Universal Analytics tells you to ignore… they might be the referrals you are looking for. Did you know that Universal Analytics’ default setting is not to count referrals from your domain? That’s right, Universal Analytics is going to ignore self-referrals by default. This […]

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